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SMX München 2017 @bjoernbeth
MAKE INTERNAL LINKING
GREAT AGAIN!
Björn Beth
SMX München 2017
SMX München 2017 @bjoernbeth
SMX München 2017 @bjoernbeth
1. Navigation
2. Architektur
3. Link-Power
Internal Links wofür?
SMX München 2017 @bjoernbeth
Content treibt
Linkpower
SMX München 2017 @bjoernbethQuelle:ricardo.ch
ricardo MAGAZIN
SMX München 2017 @bjoernbethQuelle: ricardo.ch
Links relevant zum Inhalt - Inhalt relevant zu Links
SMX München 2017 @bjoernbethQuelle: Searchmetrics
Woche 1
SMX München 2017 @bjoernbethQuelle: Searchmetrics
Woche 2
SMX München 2017 @bjoernbeth
Woche 3
Quelle: Searchmetrics
SMX München 2017 @bjoernbeth
Woche 4
Quelle: Searchmetrics
SMX München 2017 @bjoernbeth
Keywordset Rankings
Quelle: Searchmetrics
SMX München 2017 @bjoernbeth
Content Marketing als
interne “Linkschleuder”
SMX München 2017 @bjoernbeth
Content Marketing (Interne Link-) Kampagne
Quelle: ricardo.ch
SMX München 2017 @bjoernbeth
Make Canonicals
great again!
SMX München 2017 @bjoernbeth
ricardo.ch
Quelle: ricardo.ch
SMX München 2017 @bjoernbeth
Professioneller Iphone-Hüllen Verkäufer
Quelle: ricardo.ch
SMX München 2017 @bjoernbeth
Hauptseite Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
SMX München 2017 @bjoernbeth
Hauptseite Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
Bambus Case
Iphone 5
rel=canonical
SMX München 2017 @bjoernbethQuelle: Searchmetrics
Sichtbarkeit
SMX München 2017 @bjoernbeth
Auf Erfolg 2 Jahre warten?
SMX München 2017 @bjoernbeth
SEO braucht eigenen
Sprint im Unternehmen!
SMX München 2017 @bjoernbeth
Links geben Struktur!
SMX München 2017 @bjoernbeth
Startseitenlinks zu den Top-Themen
Quelle: blick.ch & Chartbeat
SMX München 2017 @bjoernbethQuelle: blick.ch
Verlinkung in die Tiefe
SMX München 2017 @bjoernbeth
Verlinkung in die Tiefe
Quelle: blick.ch
SMX München 2017 @bjoernbeth
Verlinkungen zur Seitenstruktur
Quelle: blick.ch
SMX München 2017 @bjoernbethQuelle: Searchmetrics
Sofort bessere Sichtbarkeitsdaten
SMX München 2017 @bjoernbethQuelle: Google Analytics
Und was ist mit Traffic?
SMX München 2017 @bjoernbeth
Links öffnen Türen
SMX München 2017 @bjoernbeth
Cristiano Ronaldo Dossier
Quelle: Searchmetrics
SMX München 2017 @bjoernbeth
Dossier
Cristiano Ronaldo
Ronaldo VII
Ronaldo IV Ronaldo III Ronaldo II
Ronaldo VII Ronaldo VI
Ronaldo I
Ronaldo V
Cristiano Ronaldo Dossier
SMX München 2017 @bjoernbeth
Cristiano Ronaldo Dossier
Artikel
Dossier
Archiv
Startseite
Sektion
SMX München 2017 @bjoernbethQuelle: google.ch
Cristiano Ronaldo Dossier
SMX München 2017 @bjoernbeth
Auswirkung auf Sichtbarkeit aller Dossiers
Quelle: Searchmetrics
SMX München 2017 @bjoernbeth
Pageviews
Quelle: Google Analytics
SMX München 2017 @bjoernbeth
Internes Linking mit NLP (Natural Language Processing)
Quelle: Ringier AG
SMX München 2017 @bjoernbeth
1. Oft unterschätzt
2. Easy zu handeln
3. Grosser Impact
SMX München 2017 @bjoernbeth
Make internal linking
great again!
SMX München 2017 @bjoernbeth
Vielen Dank für die
Aufmerksamkeit!
SMX München 2017 @bjoernbeth
@bjoernbeth

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Make internal linking great again // Smx München 2017

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