To read the article this presentation is based on go to www.digitalmined.com

1. Casting Social Votes -
KPI´s That Matter

2. 1. Facebook likes
● Social proof
● The more the better
● Also measure likes per unique visitors

3. 2. Social sharing
● A sign of how viral a site or concept is
● Important to provide multiple sharing options
● Track sharing - use ShareThis

4. 3. Views on YouTube
● Videos results in longer times spent per
page
● Particularly important on mobile
● Check views per clip and increase over time

5. 4. Followers on Twitter
● A sign of perceived interest
● Pay attention to retweets of content
● Notice what people say

6. 5. Increase in conversion
● Use Google Adwords tracking
● Track in Google Analytics
● The difference can be socially related

7. 6. Increase in traffic
● Check google analytics
● Where is traffic coming from
● Also notice increase after putting in social

8. 7. Return on investment
● Social is the teaser
● Twitter can go to a blog
● The blog can lead to a landing page

9. www.digitalmined.com