Eran Levinson, Audio Codes, Kongres Biznes To Rozmowy 2011

1. III Kongres
6 października 2011,
Warszawa

2. Empower Operators with Mobile
VoIP Capabilities
Eran Levinson
AudioCodes

3. AudioCodes at a Glance
• 2011 has marked 18 years of Operations
• Leader in VoIP & Multi-Service Business Gateways
• Global, successful and balanced operation
• Deployed in over 100 Countries in Broadband, Mobile &
Enterprise
• Strong brand for Quality & Performance
• Global partner to world leading telecom players such as
Alcatel-Lucent, Avaya, Broadsoft, Ericsson, Microsoft,
Nortel, NSN
• Global distribution network

4. More Facts...
• 615 Employees
• R&D (250), Sales & Marketing (210), Operations (90),
G&A (50)
• Israel (395), US (140), Europe (30), APAC (25), LATAM
(10)
• NasdaqGS: AUDC, Public since 1999
• Offices:
• Headquarters: Israel
• North America: NJ, SJ, TX, NC
• APAC: Singapore, Korea, China, India, Australia
• EMEA: UK, France, Germany, Russia
• CALA: Miami, Mexico, Brazil, Argentina, Columbia

5. AudioCodes HDVoIP Products
www.audiocodes.com/hdvoip
MP-2xx™ 3XXHD Mediant™ 1000 IPMedia™ 3000 Mediant™ 3000 VMAS™ BusinessPLUS
Residential/SOHO IP Phones Mediant™ 500 Media Server Mediant™ 8000 Mobile SIP Client business
Gateway MSBG with With HD Carrier-Grade communications
with DECT CAT- native HD conferencing Media Gateway solution
IQ support and streaming With IP-to-IP
HD support HD Transcoding
MP-2xx IP Phones Mediant IPMedia Mediant VMAS BusinessPL
US

6. Mobile VoIP Is Growing Rapidly
• Mobile VoIP applications will generate annual
revenues of $35.2 billion by 2013, More than 288
million Mobile VoIP users worldwide
• Dual-mode handsets (Wi-Fi + Cellular) will be well
over 400 million units shipped in 2013
Source: Mobile VoIP—Transforming the Future of Wireless Voice, In-Stat, March 2010
• 100 million mobile VoIP users by 2012
Source: Mobile Voice Strategies: mVoIP Opportunities & Business Models, 2010-2015, Juniper Research , May 2010
How can operators take
advantage of this trend?

7. Mobile VoIP Is Growing Rapidly
“Skype accounts for over 12 percent of the
world's international calls”
(867 Million US$ income from service in 2010)
Tony BatesCEO, Skype
Eric SchmidtCEO, Google
"Now our programmers are doing
work on mobile first“
(in his speech in November 2010

8. Business Case
Examples

9. Cost Effective Roaming
• The Problem:
• Cost of a call for roaming users is very expensive
• Customers are unhappy and seek alternatives
• A lot of the money goes to the local Roaming operator
• With Our Solution:
• Roaming users can call and send SMS over IP
• Operators control the price
• Customers can use the same number to call and receive
calls or SMS messages
• Very fast ROI for Operators

10. Local Pre-Paid VoIP Client and existing
solutions
• The Problem:
• Visitors are buying local SIM cards (and need to go to
special stores
• Using Skype and other which brings no revenue to the
home carrier
• Losing their local number
• With Our Solution:
• Visitors keep their own local SIM card and number
• Can receive calls to their local phone number
• Buy on-line applications, pre-paid clients

11. Introducing VMAS
• A new family of Mobile Voice Over IP (VoIP) and SMS Over
IP (SoIP) Solutions from AudioCodes that comprised of:
• VMAS CMS - provides carriers
with a proven client distribution
and back-end management system.
• VMAS Clients - supports variety
of Clients for Mobile Devices,
PCs and Web.

12. Supported Mobile Platforms
iPhone/ iPod
touch/ iPad
PC Flash Web
Client Client

13. Integration with Social Networks

14. Enterprise Mobility Trends
• Growing need for better accessibility and
productivity
• Introduction of Smart Mobile Devices
• Expansion of High-speed Networks - 3G, Wi-Fi and
WiMax
• Above 50% of In-Office calls
Mobile office is likely to be the fastest-growing
segment and generated revenues of $1.6
are made on mobile
devices
billion in 2008. This segment is expected to
reach a size of $6.8 billion in 2015, at a CAGR
of 19 percent.Frost & Sulivan – April 2010

15. VMAS Enterprise Edition
• Unified Communication Features
• Delivered to iOS, Android and PC
• Instant Messaging/Presence
• Contact list
• Corporate Directory
• IP-PBX Features Control
• Notifications (Active call, Voicemail)

16. Netia – OnePhone solution
• Service is based on SIP and IP
• So it is IntegralNet (Voice
Solution&BusinessOffice&OneOffice)
• Service is available on Smart Mobile Devices
• Features:
• Presence of users (for Unified Communication)
• Allows you to share your desktop phone number on two devices
at once
• Mobile terminal performs connection to the fixed number in
wireless network
• You can carry only one conversation at a time with one of the
two devices (a second device is busy)

17. OnePhone - How does it work
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Voice Solution
LAN
WiFi
mobile 793822000
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18. OnePhone - How does it work
Ring
Ring
Ring
Incoming Call
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Ring
Ring
Ring

19. OnePhone - How does it work
Busy
Call
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Answer

20. Over 30 Deployments in the last year

21. Cellcom Mobile Operator Israel
• Mobile VoIP for Roaming
• Iphone, Android, Symbian and WM
• Features:
• Incoming and Outgoing calls
• Fully integrated with pre-IMS Softswitch
(Outsmart)
• Distributed through our Delivery
Platform
• SMS over IP
• - Cellcom already confirmed increase of revenues from
International calls of more then 23% after 3 months of
activity.

22. CSL Mobile Operator in HK
• Provides Mobile VoIP access to its roaming subscribers.
• Devices: Nokia, Windows Mobile, Apple, Android & RIM
• Network: 3G (good data roaming agreements)
• Features:
• Incoming and Outgoing calls while roaming
• Fully integrated with Netcentrex/Comverse
• Distributed through CMS Delivery Platform
• SMS over IP
• Seamless over the air configuration and set up

23. E-Mobile Japan
• Delivery TV to subscribers on the Sharp PDA and
add VoIP with our SIP SDK for Windows Mobile
• Devices
• Sharp Windows mobile 6
• TyTn II Windows Mobile 6 ( new )
• Network: HSDPA and WiFi
• Features:
• Incoming and Outgoing calls
• Fully integrated with 3th party billing

24. Bezeq ( Bphone)
• Provides of land line and Internet services to the residential
market in Israel (market share of 38%).
• Devices
• Iphone
• Android
• Other OS s to be added soon
• Services: Home mobility
• Features:
• Incoming and Outgoing calls.
• Auto connect when in domestic environment.
• SMS over IP instead of GSM.
• - Bezeq has already confirmed increase of revenues from home-mobility
calls of more then 18% after 5 months of activity, and increase of NGN
network promotion.

25. Jajah (Now Telefonica)
• Provides Mobile access to 10 million Jajah users.
• Devices:
• Nokia Symbian 9.x S60 3th edition phones (E series, N series)
• Apple iPod Touch
• Network: 3G, WiFi
• Features:
• Incoming and Outgoing calls
• Fully integrated with Jajah's WEB services back end.
• Distributed through our CMS or Apple Store

26. Vonage - Leading VoIP Provider in NA
• Over 2.5M Users
• Operating Systems
• iOS, Android, BlackBerry(*)
• Network: 3G, WiFi
• Features:
• Free calls to your Facebook® friends
• Free Instant Messaging
• SMS (soon)
• Video (soon)
• Paid Calls (soon)

27. Some of our customers...
Vonage (US) CSL (HK) Sion (Argentina)
Nexus/ Telefonica
Cellcom (Israel) Telefonica (Peru)
(Brazil)
Bezeq (Israel) 013 (Israel) 014 (Israel)
More to be announced soon..

28. VMAS - VoIP Mobile Access Solutions

29. THANK YOU