1. Beyond the Band-Aid
Beyond the Band-Aid
The Critical Difference Between
Ethics and Compliance Training and
Why it Matters to You!
By Mark S. Putnam & Frank Bucaro (CSP)

2. Presenter:
Mart Putnam
President
Global Ethics University
mark@onlineethics.net
.
Host:
Jessica Petry
Sr. Marketing Specialist
BizLibrary
jpetry@bizlibrary.com
@JessLPetry
Follow along and participate on Twitter: #BIZWEBINAR @BizLibrary

3. Improve employee performance with the largest and
fastest-growing library of training videos.

4. Beyond the Band-Aid
Questions to Ponder…
• How can I teach ethics and compliance and
make it really stick?
• What can I do get meaning back into ethics and
compliance programs?
• How do I get out of my compliance training rut?
• How can our ethics training programs change
the culture of our company?
• How can I make a genuine positive difference in
the lives of people and in our society?

5. Beyond the Band-Aid
Letter or “Spirit” of the Law
Compliance = “Letter” of the Law
• A reactive concept
• To obey or not obey…that’s it!
• Enforceable
Ethics = “Spirit” of the Law
• A proactive concept
• To obey is a choice – how, when, why, and what are the
consequences
• Not enforceable

6. Beyond the Band-Aid
Examples
Compliance
• Code of conduct
• Sexual harassment
• Diversity
• Antitrust
• SOX
Ethics
• Decision-making
• Good choices
• Integrity
• Honesty
• Character
• Leadership

7. Beyond the Band-Aid
Chat feedback…
What kinds of “ethics” training is done in
your company? Please share your example.

8. Beyond the Band-Aid
Apples & Oranges
Compliance & Ethics
• Both are fruit
• Both are different
Therefore the training must be different!

9. Beyond the Band-Aid
It’s About Purpose!
Is the purpose of your ethics training just to fulfill a
requirement (a have to) or is it a chosen proactive
approach to help deal with future situations?

10. Beyond the Band-Aid
The Band-Aid
• Quick fix - no real problem is
solved
• Lacks thoughtful consideration
of cause and effect
• Cheapens the concept of ethics
• Undermines skills of
discernment and moral
decision-making

11. Beyond the Band-Aid
What are the barriers?
• Money
• Time
• Tools & infrastructure
• No leadership
• Systemic dysfunction
• Purpose & vision
• Needing priorities!

12. Beyond the Band-Aid
Chat feedback…
What are your barriers?

13. Beyond the Band-Aid
Suture the Problem!
• Ongoing – not drive-by ethics training
• Skills are taught, modeled, and reinforced
• Ethical theories and research are
explained and internalized
• Ethical resources are available
• Real-life case studies and scenarios are
used

14. Beyond the Band-Aid

18. Beyond the Band-Aid
Companies Doing It Right…
Parker Hannifin
• Values a part of their culture and are explicitly
stated on its website, specific, and “real”
• Winning With Integrity Program
• Company makes a serious investment in building a
ethical culture through initiatives, education,
programs, publications, and overall culture.
• “Culturally rich” company that builds on its history.

20. Beyond the Band-Aid
USAA…It’s About Values!
• Values are clearly communicated by the the
CEO.
• COC includes an ethical decision-making
model…”How To”
• COC includes real scenarios throughout.
• Values are integrated into code of conduct –
it’s more than just do’s and don’ts!
• Company culture…values, values, values!

21. • Consistent theme of trust.
• Ethical decision-making model.
• Practical tools…Q & A, FYI, how to
• Written in plain English!
• Obvious company culture

22. Beyond the Band-Aid
Chat feedback…
Describe any similar elements from your
company’s code of conduct.

23. Beyond the Band-Aid
Can I do this?
YES!! You don’t need a million dollars for
consultants, programs, & initiatives!
1. Start at the top!
Leadership…Leadership…Leadership
2. Start small and change your culture one
step at a time
3. Be CONSISTENT.

24. Beyond the Band-Aid
Five Steps to Building an
Organizational Culture*
1. Teach it
2. Define it
3. Live it
4. Measure it
5. Reward it
*Used with permission from Air Weinzweig, Zingtrain.org

25. Beyond the Band-Aid
Chat feedback…
Share how your company builds a positive
culture. What are your successes?

26. Beyond the Band-Aid
Summary
• Remember your purpose!
• Character, trust, and integrity matters!
• Suture #1 - Ongoing – not drive-by ethics
• Suture #2 – Make skills taught, modeled, and
reinforced
• Suture #3 - Explain and internalize ethical
concepts and theories
• Leadership and company culture matter!

27. QUESTIONS

28. Character Matters!
Video Series
1. Character Matters!
Connecting Character in
the Workplace
2. Character Matters! Your
Moral Compass
3. Character Matters!
Standing on Principle
4. Character Matters!
Character and Courage
5. Character Matters! The
Character Makeover
Character in the Workplace

29. Ethical Decision-Making Skills
Video Series
1. Me First! Building a Balanced Ethical
Perspective: Ethics and Ego at Work
2. Me First! Building a Balanced Ethical
Perspective: The Golden Rule
3. Me First! Building a Balanced Ethical
Perspective: Greed - Choosing
Principle Over Profit
4. Me First! Building a Balanced Ethical
Perspective: Focusing on Others
Building an Ethical Perspective

30. Beyond the Band-Aid
Thank you!
Mark S. Putnam
Global Ethics University
Email: mark@onlineethics.net
Website: www.globalethicsuniversity.com
E-Learning: onlineethics.net

31. Jessica Petry
Sr. Marketing Specialist
jpetry@bizlibrary.com
@JessLPetry
@BizLibrary