“Teaching Business Journalism - Finding Your Audience" by Randy Smith
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“Teaching Business Journalism - Finding Your Audience" from Reynolds Week 2016 by Randy Smith
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“Teaching Business Journalism - Finding Your Audience" by Randy Smith
- 1. P R E S E N T E D J A N U A R Y 2 0 1 6 A R I Z O N A S T A T E U N I V E R S I T Y Finding Your Audience
- 2. Build it and they will come
- 4. Where do students get published?
- 6. Pizza
- 7. Talk to different student groups
- 8. Faculty leader for student group
- 9. Reach out to the b-school
- 10. Talk to classes
- 11. Social Media
- 13. Business Journalism in Algiers
- 14. Mandela Moments
- 18. Special events
- 20. Recruiters
- 21. One hour classes
- 22. Field Trips
- 23. Summer Jobs
- 24. Getting the job
- 25. Lauren Langille Wins the Race
- 27. Student Success
- 28. Put together a plan
- 29. Have fun!
- 30. Some Points that I’ve learned Ask students for their side of a problem. Give them some choice in assignments. Provide quick feedback. Set expectations on first day. Be clear. Be sympathetic but stand your ground. Always be enthusiastic. Ask students to introduce themselves to you in writing. Memorize their names on the first day Create structure but be flexible. Take time to reflect.
Editor's Notes
- Great syllabus Great books Great teacher No students
- Who are the best writers on student publications? Who has scholarships with an interest in economics? Go to entrance gatherings for master’s students and freshmen. Talk to them and engage them.
- We created one at Missouri Business Alert
- Advertise an informational session about business journalism. Spring for a couple of pizzas – free food. Keep it simple but engaging.
- Asian American Journalists, African American Journalists, Hispanic Journalists Gay and Lesbian, Islamic associations, etc. -Only need 15 minutes
- Puts you in touch with students who are engaged Small time commitment of one-hour per week. Large payoff in students who may take your clas.
- Joan Gabel has been a friend from the start Many students/TAs have come from the business school. Many of my students take classes there. Gives students more special events to attend.
- Early and often Would you like to be a foreign correspondent? Would you like to make a great wage? Put together a 5-minute pitch. Focus on interaction.
- Jacqui Banaszinski is great on Facebook
- Natalie Cheng wins top academic honors at spring graduation
- Here are students with legendary broadcaster Marvin Kalb. Use your connections to bring speakers to campus.
- Meet monthly Teach skills on social media Visit businesses Movie night Holiday parties Invite speakers from the academic community. Give club members first shot at one on ones with interviewers Find student champions
- Invite Tom Contilliano and other Bloomberg stars like Steve Stroth and Cesca Antonelli Karen Pensiero of the Wall Street Journal, Paul Steiger of WSJ and ProbPublica Your local and regional newspapers. Make them come through you and arrange the interviews if possible.
- Bloomberg Certification on Bloomberg terminal What you need to know to get hired Make use of free resources at Business Journalism.org Data journalism, Smart phone, math for journalists
- Get busy at the start by talking to employers and contacts Try to get as many students hired as possible Last year, every member of my advanced class got a job. This year, we’ve had a dozen get internships at Bloomberg.
- Create a getting hired seminar.
- And be ready to accomplish what you say you will
- Do not always assume the worst about students Be relentlessly hopeful and encouraging