Key Insights from India: Demand Analysis – Bitcoin trading, Cryptocurrency volumes Opportunity sizing – Indian trading community User Insights Preferred platforms to trade cryptocurrency in India

1. BitcoinWiser.com
Your Personal Cryptofinance Consultant
“Indian Cryptocurrency
Consumer Insight Report”
Published : June 2020
www.BitcoinWiser.com

2. Index
• Meet the founder – Deepankar Kapoor
• Demand Analysis – Bitcoin trading,
Cryptocurrency volumes
• Opportunity sizing – Indian trading community
• User Insights
• Preferred platforms to trade cryptocurrency in
India

3. Deepankar boasts of unmatched
credentials in the cryptocurrency
space in India
“Fundamental & Technical Analysis expertise”
1. Certified Bitcoin Professional from
Cryptocurrency Certification
Consortium
2. Master of Science – Digital
Currency & Blockchain Technology
from University of Nicosia
3. Graduate Diploma in Applied
Financial Trading from UK’s finest
trading academy – London Academy
of Trading
4. Certified in Algorithmic Trading
from University of Oxford
/TalkingCryptowww.BitcoinWiser.com
FounderofBitcoinWiser.com

4. Overall weekly P2P Bitcoin demand consistent to the
tune of ₹50,00,000 - ₹88,00,000 since 2017
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*P2P: Peer to Peer
DemandAnalysis

5. Recent uptake in P2P volume a bullish sentiment as
Indians capitulate Bitcoin worth more than
₹1Crore/week since April 2020
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*P2P: Peer to Peer
Spike assumed to be attributed to COVID lockdown affect, for example India’s most used Indian equity exchange Zerodha
observed ₹ 85Lakh trading volume/day!
DemandAnalysis

6. Average daily Crypto trading volume across various
assets < ₹20Crore / $2.5Million USD
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**Source: CoinGecko
*WazirX is India’s most used exchange, estimated site monthly site visits of 8,50,000 Indians (*Source: SimilarWeb)
DemandAnalysis
***Crypto: Short form for Cryptocurrency

7. Mapping the Indian Trader userbase
135.26 Crores
65 Crore
5 Crore
1.5 Crore
15 Lakh
8.5 Lakh
2 Lakh
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Size of Population of India (by end of 2018)
Size of Indians Online (*Statista 2020), Avg Monthly Data Usage of
5Gb/Indian (Costing ₹400-500/month)
Individual Brokerage Accounts of Indians Trading Online (Indian Equities) (*CSDL
2018-19)
Individual Brokerage Accounts of Indians Trading Online on Zerodha.com (India’s most
famous retail exchange) (*Source: NSE. Zerodha Stats May 2020)
Estimated daily traders on WazirX (100k+ installs on Appstore, 64000+ $WRX Holders)
Site Visits on WazirX (India’s trusted Crypto Exchange) (*Source: SimilarWeb, June 2002)
OpportunitysizingtotapbyBitcoin/
CryptocompaniesinIndiaconsidering
lowbarrierstoentrytoBitcoin
(egyoucanbuyBitcoinaslowas
₹500)
Bombay Stock Exchange customers as of May 2020
OpportunitySizing

8. Interest based user community most likely to be a
Bitcoin / Crypto Trader
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Targetingthefollowerinterestgroupswilldriveuseradoption

9. Affinity groups most likely to be a Bitcoin / Crypto user
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AudiencePlanningforAdvertising

10. Crypto user largely male dominated
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UserInsights

11. Bitcoin / Crypto user engagement by age group
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UserInsights

12. Trend level data suggest interest back on all time high
levels after the devastating Crypto crash in Dec 2017
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GoogleTrendInsights
Online interest level data suggest
North India most curious about
Bitcoin in India, followed by traffic
from Western India.
Overall net interest for “Bitcoin”
positive in India

13. Twitter and Telegram the GoTo sources for Indian
Crypto communities to engage
Exchange Facebook Fan Base Twitter Follower Base Telegram Userbase Youtube Subscribers
WazirX 5400 28700 241147 4810
CoinDCX 1300 9311 10419 1560
ZebPay 26000 34600 6174 33300
BitBNS 5300 13800 24336 5200
Giottus 2200 1848 3485 392
PocketBits 2800 1889 477 162
Unocoin 2800 28600 736 6560
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MostusedplatformstotradecryptocurrenciesinIndia
New to Bitcoin in India? We recommend to Buy/Sell from WazirX. Click the link to get started
https://wazirx.com/invite/8vy7pr99
Already have Bitcoin but want to trade other Cryptocurrencies? We recommend Binance. Click the link to get started
https://www.binance.com/en/register?ref=10097330

14. www.BitcoinWiser.com
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15. Contact Us
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