Ai
DOB - 04.10.1977 Dubai,
UAE
++971 (0)52 6466551
bisera.lakinska@gmail.com
Skype ID: biseral
LinkedIn: Bisera
Twitter:@lakinska
Works at Dental Arabia Middle East
Studied Dentistry and MBA at the University of Sheffiled
Lives in Dubai, United Arab Emirates
Mother language - Macedonian
Speaks English, some Greek and bit of Italian
Head of Corporate Marketing Promedika
September 2012 - October 2013
Likes
Snowboarding, aerobics, paragliding, sailing
Scan for my full CV or click
http://goo.gl/KnU9F
Knows about
digital and social media marketing
dental and healthcare products marketing
lead generation
integrated marketing communications
brand management
B2B and B2C
market analysis
copywriting
4 handed dentistry
Dr. Bisera Lakinska, MBA
Recent Activity
Attended E-commerce and digital markеting module
November 2014
User of:
Dr. Bisera Lakinska, MBAMy one page CV Passionate marketing and sales professional
Work Experience and Education
• Development and monitoring of compliance with corporate communication,
branding and corporate identity guidelines;
• Contributing to and developing marketing plans and strategies and assuring
alignment to overall business strategy;
• Development of internal marketing and CRM implementation;
• Sourcing advertising opportunities and liaison with media; liaison with marketing
agencies and printing houses; arranging effective distribution of marketing materials;
ensuring attendance/representation at appropriate conferences, seminars and
exhibitions; ensuring company presentation on important internet sites; managing
budgets and evaluating marketing campaigns; providing market analysis and
monitoring competitor activity;
• Monitoring customer satisfaction and needs including creation and analysis of
surveys and customer complaints resolution performance; maintaining customer
databases;
• Initiated and planning for corporate social responsibility implementation.
Marketing Manager Promedika
June 2011- September 2012
Responsible for the entire marketing of the company, established formal marketing
procedures and reengineered processes in the marketing department; established a
system for sponsored advertising to decrease direct marketing spending to 10% of
previous years; led the development and implementation of detailed marketing plans
and strategies, pioneered digital strategy, and successfully managed to integrate
different marketing communication tools, such as:
• Web site- Coordinated and planned the development of the front face and CMS of
the corporate web site, including planning website architecture. The website has
become a leader in the industry and most efficient marketing channel which
integrated with the rest of the communication tools increased lead generation by
30% from previous year. Responsible for everyday update and website analytics
using Google Analytics.
• Direct e-mailing (HTML e-newsletter) - Initiated and coordinated the creation of
e-mail database including around 60% of active dental professionals. Executed direct
e-mail campaigns with an outstanding 40% open rate.
• Social media - Engaging the internet dental professional community trough
YouTube and Facebook with regular content updates, promotions, surveys etc.
• Traditional tools – planning and design of all printed materials and trade events
Sales Representative Promedika
March 2007 - August 2008
Management of product portfolios of international dental supplies and equipment
manufacturers; inventory management; direct-to-customer sales; preparation of
sales reports and analysis; organization of field promotional activities and customer
trainings; preparation of tenders; collection.
University of Sheffield
Executive MBA in Marketing
September 2006 - January 2012
Faculty of Dentistry, Skopje
General Dentist
September 1995 - June 2003
General Dentist duties
Dentist at Dental Studio, private dental office
March 2007 – April 2010 (part time)
Marketing Coordinator Promedika
September 2008 - May 2011
Development of marketing plans and strategy; coordination of new products
launches; design of market research tools; development of customer loyalty
programs; trade exhibition organization; design of promotional materials; market
analysis; coordination between sales and purchasing; event and product training
management; lead generation; implementation of tools for improvement of
customer service.
Marketing and Business Development and Manager
December 2013- present
• Formulating and implementing marketing strategies
• Developing and executing an annual marketing plan, maximising the use of digital
• Coordination of the development of an e-commerce website and SEO strategy
• Executing digital marketing campaigns including social media PPC and organic
campaigns (Facebook, Twitter, LinkedIn), AdWords campaigns, email marketing and
website. Daily monitoring and analysis using Google Analytics (Google certified user)
• Developing marketing materials including content creation
• Developing the network and relationships with partners and clients
• Planning and coordinating trade events participation (exhibitions and conferences)
• Co-Editor-in-Chief of the magazine Dental Arabia Middle East (licence of USA DPR)
• Planning, sourcing and coordinating the production and distribution of the
magazine, customer service coordination
• Market research and competitor analysis, identification of new market opportunities
• Set budgets and performance targets and focus on meeting or exceeding the same