ICA LocationSelector

LOCATIONSELECTOR 2011 - 2012

Investment Consulting Associates (ICA)

The Investment Guide to Global Competitiveness

ICA – SERVICE LINES
ICA

ICA

ICA
Corporates

Government
Software
• FDIcorporate • Locationselector.com • FDIacademy
• Location and site • Investment promotion
selection • ICAincentives.com strategy

• Supply chain • Organizational
optimization management

• Financial feasibility • Marketing and
studies targeting

• Incentive negotiations • Role of IT and Internet

• Real estate acquisition • Investment proposals
and incentives

1

ICA – VISION AND MISSION
 ICA is an independent supplier of FDI consulting, location selection and
optimization and software applications for both multinationals and
governments

 Our Vision: maximizing returns on FDI projects

 Our Mission: to become world leader in FDI advisory through a
combination of: consulting, smart FDI software product development and
global delivery through our network

2

INTRODUCTION – LOCATIONSELECTOR
 LocationSelector is the comprehensive investment guide to global
competitiveness
 ICA’s software tool supports companies and governments dealing with the
following challenging questions:
– Where should we locate our next business activities?
– Has our investment climate become less competitive?
– How can we improve the competitiveness of our investment location?
– Are we still operating in the most cost effective locations?
– What is the cost saving potential in case of a relocation?
– How can we value the global network of affiliates of the company we are
acquiring?

3

KEY FEATURES OF LOCATIONSELECTOR

 LocationSelector is a unique and integrated location due diligence
software platform.

 The software combines financial analysis tools with a large database of
investment factors (400) for more than 200 countries and 350 cities.

 The financial analysis tools support firms in making their investment,
acquisition, restructuring and location portfolio decisions.

4

Introducing LocationSelector.com
DATA COVERAGE

 More than 1000 location factors are categorized into 14 location groups:
Location Groups

Accessibility Customs Grants & Incentives Quality of life
Business Environment Education Infrastructure Real Estate
Business Risks FDI & Trade Policies Labor Supply chain
Management & Logistics Taxation

 LocationSelector allows to assess and benchmark the competitiveness of
countries and cities and assist in global site selection projects through FDI
rankings, graphs and time series, financial analyses tools, best practices
and report functions.

5

DATA COLLECTION
 The major types of external, secondary information sources include:
– Specialized studies from research organizations regarding countries, regions,
industries, etc.
– Service firm reports regarding relevant business topics
– Government agency socioeconomic and other reports
– International organizations and agency reports (e.g., the UN, the IMF, the World
Bank, and the OECD)
– International Trade Association reports
– Industry Associations reports

 Knowledge development and Information Partners for proprietary data
sources
– Benchmark studies from knowledge institutions, market research and business
consulting firms

6

INFORMATION PARTNERS
 Information Partners continue to strengthen the first comprehensive online
information service dedicated exclusively to benchmark, analyze and rank
the competitiveness of countries and cities.
 Information Partners contribute to LocationSelector by providing their
proprietary data, for which they receive in return:
– Marketing exposure on LocationSelector, including display of their logo and a
brief description of their information
– Communication of the major selling points of their information to the ICA sales
force
• 3500 unique website visitors per month
• Press release to 7000 high level executives and decision makers
• FDIexecutive with 330+ C-level
– Timely formatting and uploading of their information in ICA’s LocationSelector
– Timely annually usage statements

7

LOCATIONSELECTOR – OPENING SCREEN

8

Software capabilities
FOUR UNIQUE MODULES
LocationSelector is endowed with of four modules:

1. Benchmark Module: Evaluate, benchmark and rank the competitiveness
of countries and cities by selecting a wide variety of location factors

2. Weighted Analysis Module: Multiple criteria & custom weighted analysis
to benchmark the competitiveness of locations given your specific needs

3. Cost – Benefit Module: Benchmark and rank countries and cities
according their cost-benefit capabilities to further identify and verify the
overall investment climate

4. Operating expense Module: Analyze and benchmark the operating
expenses of potential investment projects and explore the cost
differentials across countries and/or cities
9

LOCATIONSELECTOR IS A
STRAIGHTFORWARD STEP BY STEP TOOLKIT
 Locationselector is a straightforward step by step toolkit to arrive at clear-
cut results:
– Step 1 – Selecting your geographical scope
– Step 2 – Selecting (and weighting) your Location groups
– Step 3 – Selecting (and weighting) your location factors
– Step 4 – Comparative analysis
– Step 5 – Scoring and ranking of countries or cities
– Step 6 – Analyze and export the results of the four modules

 The next slides show screenshots relating to each step, to provide a first
impression of the interaction, purpose, navigation and usability of
LocationSelector

10

STEP 1 – SELECTING YOUR GEOGRAPHICAL
SCOPE

11

STEP 2 – SELECTING (AND WEIGHTING)
YOUR LOCATION GROUPS

12

STEP 3 – SELECTING (AND WEIGHTING)
YOUR LOCATION FACTORS

13

STEP 4 - COMPARATIVE ANALYSIS

Clear Graphs and Tables Time series

14

STEP 5 - SCORING AND RANKING OF
COUNTRIES OR CITIES

15

STEP 6 – ANALYZE AND EXPORT THE
RESULTS OF THE FOUR MODULES
Cost – Benefit Module Operating Expense Module

16

10 REASONS FOR USING LOCATIONSELECTOR

1. Save increasing costs, resources and time on simple data collection and
analyses

2. Define, select and assess individual project requirements for your
investment project

3. Assess which locations meet the investment project requirements

4. Use time series and scatter plots to benchmark FDI locations on
numerous factors

5. Benchmark and compare the cost and benefits of potential locations

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10 REASONS FOR USING LOCATIONSELECTOR

6. Calculate annual operating costs in different locations for your
investment project

7. Assess and benchmark your current operating location portfolio with
potential new competing alternative locations

8. Benchmark existing locations with potential new locations without hiring
(expensive) external expertise for each project

9. Analyze the competitiveness and attractiveness of your investment
location(s) with others

10. Benefit from export functions to MS Word, Excel

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FURTHER INFORMATION
 ICA provides online demonstrations to present the software capabilities in
more detail

 During the software demonstration we are able to simulate specific
investment projects

 A demonstration also provides an excellent opportunity to discuss your
specific needs

 Please follow this link and apply for an online demonstration:
www.locationselector.com/demo or send an e-mail to info@ic-associates.com

 For further information about our Information Partner opportunities, please
contact ICA directly at info@ic-associates.com

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CONTACT DETAILS

Investment Consulting Associates (ICA) T: +31 (0)20 794 6081
Gustav Mahlerplein 109 - 111 F: +31 (0)20 708 5903
1082 MS Amsterdam E: info@ic-associates.com
The Netherlands www.ic-associates.com

Dr. Douglas van den Berghe – Managing Director
Mr. Matthijs Weeink – Head Product Development

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