2. Corporate value proposition infographics
Saturn is a gas giant
and has several rings
Market
01
Mars is actually a
cold place
Value
02
Jupiter is the fifth
planet from the Sun
Offerings
03
Mars is actually a very
cold planet
Proof 06
Earth is the planet
where we live
Differentiation 05
Uranus is the seventh
planet from the sun
Benefits 04
3. Corporate value proposition infographics
Is Is not
Value
proposition
Information
The Earth is the planet
where we all live
Exclusive
Saturn is a gas giant and
has several rings
Description
Jupiter is the fifth planet
from the Sun
Pain-Focused
Venus is terribly hot, even
hotter than Mercury
Specific
Despite being red, Mars is
actually a cold place
Slogan
Uranus is the seventh
planet from the Sun
4. Corporate value proposition infographics
Mars is full of iron
oxide dust. It was
named after a god
Problem
Saturn is a gas
giant and has
several rings
Target
Jupiter is the
biggest planet in
the Solar System
Benefits
Mercury is the
smallest planet in
the Solar System
Solution
Uranus is the
seventh planet
from the sun
Scope
5. Corporate value proposition infographics
Venus is the second
planet from the Sun
Venus
90%
Jupiter is the fifth
planet from the Sun
Jupiter
75%
Mercury is the closest
planet to the Sun
Mercury
50%
Earth is the planet
where we live
Earth
25%
Most common strategies for corporate value propositions
6. Corporate value proposition infographics
Saturn is a gas
giant and has
several rings
Valuable
Value proposition
Seller
Decision to sell
Components of a strong value differentiation
Value perception
Customer
Decision to buy
Jupiter is the
fifth planet from
the Sun
Differentiated
Uranus is the
seventh planet
from the sun
Substantiated
7. Corporate value proposition infographics
Product
Product &
services
Venus is the
second planet
from the Sun
Pain relievers
Uranus is the seventh
planet from the Sun
Gain creators
Mercury is the closest
planet to the Sun
Jobs
Earth is the
planet where
we all live
Pains
Saturn is a gas giant
and has several rings
Gains
Jupiter is the fifth
planet from the Sun
Customer
8. Corporate value proposition infographics
Process of creating a value proposition
Process of creating a value proposition
Process
Jupiter
Jupiter is the fifth
planet from the Sun
02
Earth
The Earth is the planet
where we all live
03
Uranus
Uranus is the seventh
planet from the sun
04
Saturn
Saturn is a gas giant
and has several rings
01
Mars
Despite being red, It’s
actually a cold place
05
Venus
Mars is actually a very
cold planet
06
9. Corporate value proposition infographics
3 elements of value proposition
What buyers say
Take one way
Your text here Your text here Your text here “Earth is the planet
with life”
Your text here Your text here Your text here
“Mercury is the
smallest planet”
Your text here Your text here Your text here
“Jupiter is the fifth
planet from the Sun”
Components
Value Differentiated Substantiated
Creates
foundation
Your text here Your text here Your text here Your text here
10. Corporate value proposition infographics
Strategy 01 Strategy 02 Strategy 03
The Moon is Earth’s only
natural satellite
Mercury was named after
the Roman god
Venus is the second planet
from the Sun
Ceres is located in the main
asteroid belt
Keys of corporate value propositions strategies
11. Corporate value proposition infographics
Your value proposition
Mercury is the smallest planet in
the Solar System
Your offering
Jupiter is the biggest planet in the
Solar System
Marketplace offerings
Saturn is a gas giant and has
several rings
What the customer needs
Parts of a winning value proposition
12. Corporate value proposition infographics
Relative
price
Relative satisfaction
Poor value
Excellent value
Company 1 Company 2 Company 3 Company 4 Company 5
Customer value map
13. Corporate value proposition infographics
Mercury is the
closest planet
to the Sun
Drives
Despite being
red, Mars is a
cold place
Goals
Neptune is the
farthest planet
from the Sun
Problems
Saturn is a gas
giant and has
several rings
Value
Jupiter is the
biggest planet
of them all
Proof
Venus is the
second planet
from the Sun
Response
Jupiter is the
biggest planet
of them all
Objection
Saturn is the
only planet
with rings
Competition
Pluto is now
considered a
dwarf planet
USP
Earth is the
third planet
from the Sun
How
Part
01
Part
02
Value proposition message flow
14. Corporate value proposition infographics
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Saturn is a gas giant
and has several rings
$150,000
Venus is the second
planet from the Sun
$250,000
Neptune is far from
the Sun
$80,000
Jupiter is the biggest
planet of them all
$300,000
Budget for the different trimesters
15. Corporate value proposition infographics
Product
Mercury is the closest
planet to the Sun and
the smallest one in the
Solar System
Neptune is the farthest
planet from the Sun
Product & services Gain creators
Pluto is now considered a
dwarf planet
Pains relievers
Customer value canvas
Costumer
Earth is the third planet
from the Sun and the
only one known to
harbor life
Venus is terribly hot, even
hotter than Mercury
Jobs
Gains
Despite being red, Mars is a
very cold place
Pains
16. Corporate value proposition infographics
Follow the link in the graph to modify its data and then
paste the new one here. For more info, click here
40% Earth
Earth is the third planet
from the Sun
20% Mars
Despite being red, Mars
is actually a cold place
30% Jupiter
It’s the biggest planet in
the Solar System
10% Mercury
Mercury is the closest
planet to the Sun
Conclusions
Venus has a beautiful name and is the second planet
from the Sun. It’s terribly hot
Kinds of benefits of a value proposition
17. Mercury is the
smallest planet
Market
01
Corporate value proposition infographics
Despite being red,
Mars is a cold place
Value
02
Jupiter is the biggest
planet of them all
Offerings
03
Neptune is far away
from the Earth
Benefits
04
18. Corporate value proposition infographics
Value C
Value A
Value
D
Value
B
Company 1
Company 1
Company 1
Company 1
Company 1
Product positioning map
19. Corporate value proposition infographics
Value proposition Customers segment
Vs.
Gains
Mercury is the closest
planet to the Sun
Jobs
Jupiter is a gas giant
and the biggest planet
Pains
Despite being red, Mars
is a very cold place
Gains
creators
Neptune is the farthest
planet from the Sun
Product &
services
Earth is the third planet
from the Sun
Pains
relievers
Venus has a beautiful
name but is hot
20. Corporate value proposition infographics
Jupiter is a gas
giant and the
biggest planet
Strategy 01
Despite being
red, Mars is a
very cold place
Strategy 02
Goals of corporate
value proposition
Goal 1
Neptune is the farthest
planet from the Sun
Strategy 01
Saturn is a gas
giant and has
several rings
Strategy 02
Venus is the
second planet
from the Sun
Goal 2
Earth is the third planet from
the Sun
21. Corporate value proposition infographics
Strategy 1
Strategy 2
Strategy 3
2022 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Neptune is far away from Earth
Mercury is the closest planet to the Sun
Mars is a very cold place
Corporate value propositions implementation
22. $347,750,000
Corporate value proposition infographics
Jupiter is the biggest planet
Proposition A
Mercury is the smallest planet
Proposition B
Mars is a very cold place
Proposition C
Follow the link in the graph to modify its data and then paste the
new one here. For more info, click here
Benefits obtained from corporate value propositions
23. Corporate value proposition infographics
Jupiter
01
Jupiter is a gas giant and the
biggest planet
Venus
02
Venus is the second planet
from the Sun
Mars
03
Despite being red, Mars is a
cold place
Saturn
04
Saturn is a gas giant and has
several rings
Earth
05
Earth is the only planet known
to harbor life
Essential elements of a good value proposition
24. Corporate value proposition infographics
Services Target Benefits Value proposition
Proposition 01
Mercury is the
smallest planet
Venus has a
beautiful name
Earth is the planet
with life
Despite being red,
Mars is cold
Proposition 03
Jupiter is the
biggest planet
Saturn has
several rings
Neptune is far
from the Sun
Pluto is now a
dwarf planet
Proposition 03
The Moon is our
only satellite
Earth is known as
the blue planet
Ceres is in the
main asteroid belt
We all orbit
around the Sun
Product value proposition table
25. Corporate value proposition infographics
What?
Mercury is the closest planet to
the Sun
Whom?
Venus is the second planet
from the Sun
How?
Jupiter is the biggest planet of
them all
What for?
Saturn is composed of
hydrogen and helium
Your value proposition
Essential questions for a corporate value proposition
26. Corporate value proposition infographics
Mars
3rd
Despite being red,
Mars is a very
cold place
Corporate value proposition implementation
Neptune
4th
Neptune is the
farthest planet
from the Sun
1st
Saturn
Saturn is a gas
giant and has
several rings
Mercury
2nd
Mercury is the
closest planet to
the Sun
Venus
5th
Venus is the
second planet
from the Sun
27. Corporate value proposition infographics
Goals
Mercury
Mercury is the closest
planet to the Sun
75%
Saturn
Saturn is a gas giant
and has several rings
25%
Evolution of these goals
Follow the link in the graph to modify its data and then
paste the new one here. For more info, click here
Progress of corporate value proposition goals
28. Corporate value proposition infographics
Share of engagement Proposition A Proposition B
Proposition B
Mars is a very
cold place
50%
Proposition A
Jupiter is the
biggest planet
75%
Objective
Mars is a very
cold place
Description
Uranus is the
seventh planet
Objective
Pluto is a
dwarf planet
Description
Jupiter is the
biggest planet
Earth is the third planet
Saturn is a gas giant
Mercury is small
Earth is the third planet
Saturn is a gas giant
Mercury is small
29. Corporate value proposition infographics
01
02
03
04
12
11
10
07
08
09
06
05
B
Value proposition spectrum
Central value proposition
Jupiter is a gas giant and the biggest planet
Prospect level
Mercury is the closest planet to the Sun
Product level
Venus has a beautiful name but is hot
Process level
Earth is the third planet from the Sun
30. Corporate value proposition infographics
With a corporate value proposition Without a corporate value proposition
VS
Mars is a very cold place
Mars It’s the third planet from the Sun
Earth
31. Different
Jupiter is a gas giant
and the biggest
planet of them all
Mercury is the
smallest planet of
them all
Sustainable
Relevant
Earth is the only
planet known to
harbor life
Corporate value proposition infographics
Despite being red,
Mars is actually a
cold place
Credible
C S
D R
How is a good corporate value proposition
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