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Persona Template
- 1. © 2014 성균관대학교 일반대학원 휴먼ICT융합학과 교수/InnoUX CEO 최병호
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Persona/Scenario Design
Persona 1.0a by Billy Choi
<Name> | <Role>
Profile overview
• (Age: TBD)
• (Occupation: TBD)
• (Location: TBD)
• (Education: TBD)
<100- to 200-word overview
describing this person.>
• (Interests: TBD)
• (Influencers: ease to use, speed,
new product info)
• (Technical use: <tools, ability,
access points>)
• (Media usage: TBD)
Motivations
• Life goals: Be happy
• Experience goals: Be free from
intervention
• End goals: Be independent
Goals and needs
• Goals: Buy a house (<Buy commercial property, Find an
apartment, Sell a house, Get a mortgage loan, Get insurance,
Find a moving company>)
• Needs: Understand process
• (Expects: TBD)
• (Hates: TBD)
Behaviors & activities
;Context of use; Environmental factors; Primary use; Workflow or activity flow;
Patterns
• (Context: TBD)
• (Frequency of real estate activity: TBD)
• (Frequency of visits to the site: TBD)
• (Channel usage for various needs: Learn about points)
• (Use of competitors: TBD)
• (ETC)
Attitudes
;Level of expertise; Knowledge; Skill level
• (Domain knowledge: knowledge
about real estate)
• (Technology knowledge: TBD)
• (Motivators affecting users’
likelihood to buy or sell: TBD)
• (Perception of the company/brand:
TBD)
• (ETC)
Frustrations & pain points
;Problems
• TBD