Are Your Chapters Crowdfunding? The Answer is Yes, Whether You Know It Or Not.
•Download as PPTX, PDF•
1 like•460 views
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints. Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Are Your Chapters Crowdfunding? The Answer is Yes, Whether You Know It Or Not.
Similar to Are Your Chapters Crowdfunding? The Answer is Yes, Whether You Know It Or Not. (20)
More from Billhighway
More from Billhighway (20)
Recently uploaded
Recently uploaded (20)
Are Your Chapters Crowdfunding? The Answer is Yes, Whether You Know It Or Not.
- 1. Are Your Chapters Crowdfunding? The Answer is Yes, Whether You Know It Or Not Learn how Zeta Tau Alpha Foundation took a leap of faith on a turn key fundraising solution.
- 2. Your Presenters Kyle Martin Fraternal Solutions Consultant Billhighway Erin Hartley Senior Director of Foundation Operations Zeta Tau Alpha Foundation Cassie Wessel Foundation Account Coordinator Zeta Tau Alpha Foundation Jeffrey Roebuck Chief Operating Officer CrowdChange
- 3. Crowdfunding. Who is using it?
- 4. Have you ever donated to a crowdfunding campaign?
- 7. The Great Recession The Inception of Modern Day Crowdfunding Crowdfunding gains Washington’s Support The Evolution of Crowdfunding Quick History Lesson 1997 2008 2009 2012 Crowdfunding emerges as a major funding source
- 8. 8 $17.2BSocial causes: 2nd largest CrowdFunding market North America: largest CrowdFunding region Millennials: Most giving generation ever Crowdfunding Today North America CrowdFunding Amount (2017) Source: Statista.com Peer-to-Peer Fundraising: Accounts for nearly 1/3 of all online donations
- 9. Bringing the Vision to Life Why did we go down this fundraising path? IRS compliance Chapters were asking for a solution Need for financial clarity What was the process? 1st year- 10 chapter pilot 2nd year- 20 chapters 3rd year- 40 chapters 4th year- All chapters (173) How did we kick off the project? Pilot approved by National Council & Foundation Board Cassie’s position was created A Foundation BH account was created for every chapter
- 10. The Tools CrowdChange – 46% Give – 1% Lockbox – 46% Electronically Deposited – 7%
- 11. Current Day 01 02 03 04 Fundraising Chapter fundraising increased by 6% Funds 43% of chapters raised more funds than last year Support Adding additional Foundation staff for chapter support Satisfaction Chapter satisfaction is up with the new tools 05 Visibility Chapters, Officers and HQ have greater visibility into funds raised vs expenses
- 12. Opportunities For the Future Year 2 of full adoption New in-person technology Future data opportunities
- 13. Millennials are more likely to give than other generations. Millennial Giving Statistics 84% Made Financial Contribution % of millennial employees that donate to charity 70% $481 Donated Time Volunteered for more than 1hr to charitable cause Average Annual Donation Amount Boomers (55 – 74): $732 Gen X (40-54): $1,212 Source: Forbes
- 14. Connecting with Millennials & Chapters • Relatability • Highlight how they can make a difference Showcase the Cause • Provide tools • Offer guidance Empower Chapters • 90% are on social • Increased focus on mobile Cater to “New Age” • Foundation visibility • Free branding and marketing Be Involved
- 15. Large Effort Medium Effort Small Effort Key Takeaways What can you do to get started?
- 16. What Can You Do Tomorrow? Search GoFundMe & see for yourself01 Ask yourself where is that money going?02 Who is overseeing those funds?03 Is there donor data we are missing out on?04 Small Effort
- 17. What Can You Do in 6 Months? Partner with a Crowdfunding provider01 Develop an oversight strategy 02 Medium Effort 03 Start a campaign for your Foundation 04 Partner with a Database provider for online giving
- 18. Develop a well rounded strategy using all the tools Meet your donors where they are What is Your Long Term Strategy? Large Effort Implement a strategy to gather vital donor data 01 02 03
- 19. Quest ions?
- 20. Your Presenters Kyle Martin Kmartin@Billhighway.co Billhighway Erin Hartley Erin- Hartley@Zetataualpha.org Zeta Tau Alpha Foundation Cassie Wessel Cassie- Wessel@Zetataualpha.org Zeta Tau Alpha Foundation Jeffrey Roebuck Jeff@Crowdchange.co CrowdChange
Editor's Notes
- Title slide with presenter and title
- Kyle is a Fraternal Solutions Consultant who works with many of Billhighway’s fraternity and sorority clients. He is passionate about finding new opportunities through technology for Billhighway clients to raise more money for the causes that mean the most to them. Erin manages Foundation staff which is responsible for the scholarship program and all projects related to Think Pink and breast cancer awareness month Cassie assists the Foundation with chapter fundraising support and execution with Billhighway, online fundraising support for chapters and the thank-you process for donors. Chief Operating Officer at CrowdChange. He helps clients with: - Ticket sales - Sponsorship - Merchandise sales - Recurring donations
- PAUSE || Quick Survey of the Room (Kyle) ASK THE AUDIENCE: Who here is using crowdfunding?
- Why/What is Crowd Funding – History & evolution of Crowd Funding 1997: The Inception of Modern Day Crowdfunding. The first recorded successful instance of crowdfunding occurred in 1997, when a British rock band called Marillon funded their reunion tour through online donations from fans, who were eager for them to come on tour in the United States. 2008: The Great Recession. The collapse of the housing market and the financial industry in 2008 led to people being forced to seek funding by alternative means. As traditional banking institutions were no longer able or willing to provide the same loans as they were in the past, people turned to the internet — and to each other. 2009 – 2015 : Crowdfunding Emerges as a Major Funding Source. The launch of Kickstarter and IndieGoGo led to an explosion of niche crowdfunding platforms. The crowdfunding industry has quickly emerged as a popular option for entrepreneurs to validate their ideas, gain exposure, and gain funding. 2012: Crowdfunding Gains Washington’s Support. In April of 2012, President Barack Obama signed the Jumpstart Our Business Startups (JOBS) Act into law. https://www.startups.com/library/expert-advice/history-of-crowdfunding
- Showcase the Cause: -Millennials value meaningful connections and are more likely to give when moved by an authentic story. -more driven by belief in a cause rather than a specific organization > important to tap into emotion to get engagement Tip: Tell personal stories, share pictures, and feature individuals who have benefited from your services. 2) Cater to New Age: 90% of millennials are on social media and mobile usage is increasing exponentially-grew up with Facebook, Snapchat, Smartphones-not only for Millennials (although they’re clearly even more entrenched in the digital world) but the average adult spends 6hrs on their phone each day -65% of donors on CrowdChange are accessing the site either through their iPhone or Android devices Tip: (1) Ensure your messaging is succinct > over 50% of emails are opened on mobile device, remember the screen is small -keep messaging simple w/ less text & pictures and more hyperlinks they can click on for additional info (2) Ensure all components of campaigns are optimized for social media shareability & mobile devices Post Event Stewardship: Millennials are very results-driven -Tip: Help millennial donors follow their money by sending regular updates about your fundraising campaign’s goal and progress. Tip: Form an impact story with testimonials and photos to show how donations went to a specific project > make sure this video is caters to the New Age