Bill Zimmerman

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As social media manager in the Office of Strategic Communications, I oversee daily planning and administration of Penn State's official social media accounts as well as content production and curation. I'm also a contributor to Penn State News as a writer and photographer, and host of "This is Penn State," a monthly Web series that looks at the expertise, commitment and creativity of Penn Staters. A journalism graduate from Indiana University of Pennsylvania, I'm pursuing a master's degree in higher education from Penn State.

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Bill Zimmerman

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Writing Effective Headlines for Digital and Social Media

The competencies needed for development officers to use technology effectively to reach young alumni

Zen and Social Media Manager

Mindfulness and the Social Media Manager

Allies in Advancement: Molding Students Into Savvy Social Media Users