The document is a presentation from Bill Stankiewicz, Vice President of Shippers Warehouse, about using social networking for marketing and sales. It discusses the benefits of social networks for connecting with customers and prospects. It provides examples of different types of social media sites and recommends how aggressively to use business social networks. It also includes information about Shippers Warehouse locations and integrated logistics services.

1. 2009 Marketing and Sales
Conference
Winning the War for your
Customers’ Dollar
Using New Tools in Tough Times
Bill Stankiewicz
Vice President and General Manager
Shippers Warehouse
williams@shipperswarehouse.com
Office: 1-678-364-3475
http://www.linkedin.com/in/billstankiewicz2006
July 15-16, 2009 Chicago, Illinois IWLA Conference

2. Social Networking Websites
• Social networking services are becoming more plentiful and more
utilized daily. These services exist in order to allow social networks
sharing a common interest the opportunity to stay connected. With so
many websites that allow for these interactions, it’s hard to know
where to start, let alone knowing all the options that are available.
There are many reasons to become involved in social networks.
Several benefits of joining these networks include the following:
• Connecting to existing friends and family
members
• Building professional relationships
• Locating local business resources
• Marketing cheaply and effectively.
2

3. Internet Devices Are
Everywhere For Online
Communications
Mobile Devices Communications Security
Convergence of communication
Broadband, Wi-Fi and WiMAX
Always accessible or online
Biometrics
Profiling or access
Ubiquitous computing
Devices for life
Portable computing power
Convergence of
Corporate Systems
and Data
Collaborative Platforms Localized Technology
Tagging Real-time data
Proximity monitoring Unified view of the customer
Outside four walls Complete transaction history 3
Extend out to customer, back to suppliers Noncorporate data (satisfaction)

4. Basically there are 3
types of Social Network
Web Sites
• Personal contact management websites. These websites
provide the best opportunities for connecting existing friend and
family contacts. While these sites also offer opportunities for
connecting with business professionals, they are primarily
focused on personal aspects.
• Business networking websites. These websites are meant to
assist you in connecting with business contacts, new and old
alike. Many are structured in such a way that they can be used as
customer relationship management (CRM) tools.
• Cultural trends networking websites. Websites in this category
can be utilized in understanding the current trends and fashions.
This can potentially help in understanding where to focus your
efforts in the business world.
4

5. How Aggressively Should
You Be Using Business
Social Networks?
Same As Today More Aggressively
More aggressively
Same as today
Less aggressively
5

6. Social Networking-continued
Did You Know? Clip from Youtube, double click on page
6

7. Social Networking
Sites
7

8. Top 25 Social
Networks
1 facebook.com
2 myspace.com
3 twitter.com
facebook
f 4 flixster.com
a
c
e 5 linkedin.com
myspace
b
o 6 tagged.com
o
k 7 classmates.com
8
8
myyearbook.com

9. 9

10. For More
Information
• Contact Info:
Bill Stankiewicz
Vice President & General Manager
Shippers Warehouse
Office: 678.364.3475
Cell: 770-331-6225
williams@shipperswarehouse.com
www.shipperswarehouse.com
10

11. Referenced Articles used
for presentation material
• http://www.matthuggins.com/a-definitive-list-of-social-network
• Compete.com, top 25 Social Networks Chart
• Youtube authors' names (Karl Fisch, Scott McLeod, and
Jeff Bronman)
11

12. Shippers Warehouse
Locations
• 5,000,000 + Square Feet
• Operations in Dallas & Atlanta
• 10 Facilities
• Largest privately held regional 3PL
provider in the Southwestern United
States
12

13. Shippers Warehouse
of Georgia Locations
• We are located in Jonesboro &
Rome, Georgia and are
operating in 540,000 sq ft at
present.
• In Dallas Texas -8 facilities, over
4,500,000 square feet in
operation.
• Shippers Warehouse of Georgia
participates in the Energy Star
program.
13

14. Responsive, experienced provider of integrated logistics services including:
• Warehousing • Transportation
• Sanitation rated AIB superior • 48 contiguous states
• Temperature controlled space • Southeast Coverage
• Sprinkler protected • Alabama
• Monitored security alarm system • Florida
• Floor and pallet rack storage • Georgia
• 8 x 10 foot dock doors • Reverse Logistics • Kentucky
• 22 to 30 foot clear ceilings • Product information gathering and reporting • Mississippi
• Evaluations • Proprietary reporting software • North Carolina
• Facility audits and start-ups • Serial number and component level tracking • South Carolina
• CAD layouts • Sorting to origin • Tennessee
• Detailed components catalog • Texas
• Dedicated space, systems and services • Virginia
• Packaging • Container loading and shipping • Truckload and LTL
• Rapid turnaround • Product testing and replacement • Next day and two day service
• Point of sale packaging • Corporate and consumer returns • Flexible relationships with a dedicated fleet of
• Dedicated space, facilities and machinery • Warranty verification quality carriers
• Flexible services and packaging equipment • Labeling and printing • Daily freight consolidation
• Any volume • Product and retailer knowledge • Guaranteed freight rates and on-time delivery
• Assembly, filling and white room operations • Materials sort and segregate • Freight bill audit and payment
• Value added services • Tender loads
• Labeling and bar-coding • Labeling and printing
• Inspection and disassembly • Returns Coordination
• Multi-packing • Daily customer pickups
• Shrink wrapping • Cross docking
• Customized product packaging • Store door delivery
• Display module building • Performance measurement 14
• Stretch Wrapping • EDI shipment tracking, support and reporting