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Visual discovery at Pinterest

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B
Bill Liu

Presented at AI NEXTCon SF 4/10-13, 2018 http://aisv18.xnextcon.com

Technology
1 of 15
What is Visual Discovery? Inspiration Discovery Evaluation Action 1 2 3 4
RadicalPersonalization Recommendationscanberadically personalizedasuser’sintentdevelops Adaptinginreal-time Opportunityforhuman centeredpersonalization
Homefeed Diverse,relevant,endlessset ofpinstoauser
Recommendationproblem Howtoproviderelevantandresponsiverecommendations From100BPinsto1KPinsinreal-time(50ms,200,000x/s)
PinstoPins Input:
PinstoPinsInput:
Today,+70%ofall engagementwith Pinterestis generatedbythis recommendation engine.
Homefeed
Exploretab
Relatedpins
User Activation
Ads
Insight:Harnessing Pinterestobjectgraph Pinterestisaunique curateddatasetofhow peopledescribeand organizethings.
HarnessingPinterest objectgraph Wehavecountlessofpins thathavebeenaddedto boardsindependently 100softhousandsoftimes.
Twoconsequences 1)Pinterestknowshow objectsareorganized 2)CuratorsarePinterest users—wecanpersonalize

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