Learn the difference between reputation managment and reputation marketing. Get tips and ideas on how to generate and promote positive reviews as part of your online marketing. Guest Presenter, Ryan Steinolfson from Accelerate Marketing, Inc.

1. Reputation Management
Vs.
Reputation Marketing
Host
Bill Fukui
Guest Presenter
Ryan Steinolfson

2. Everyday People Look Online For Your Services

3. Question?
Would You Buy A Product
Or Service That Has
Bad Ratings And Reviews?

4. Question?
Three Services Are Virtually Identical
Service #1:
Service #2:
Service #3:
4 Good / 2 Bad Reviews
0 Reviews
6 Five Star Reviews
Which One Would You Buy?

5. Most Important Way
You Can Market Your Business

6. Your Reputation Is EVERYTHING
The Online Marketing
Game Has Just Changed
And Your Competition
Doesn’t Know About It… Yet

7. Why Do We call It “Reputation Marketing”?
“Reputation Management” Is Obsolete…
You Don’t Make Money Managing…
You Make Money Marketing!
Four Game Changers That Changed Everything

8. Marketing Gamer Changer #1
80 Million Google+ Pages Merged With Each
Company’s Website & Reveals Their Reputation
Search For Any
Company Name
Plus The City
Reveals Their
Reputation
UP NEXT:
Biggest Marketing
Shifts Ever
New Reputation
Insider Trends
Find High
Paying Leads
How To Convert
Leads Instantly

9. Marketing Game Changer#2
Reviews Are A Major Ingredient Of Online
Marketing – Must Have Them To Compete

10. Marketing Game Changer #3
SEO… Social Media… Pay Per Click… Local Marketing
LESS IMPACT ON REVENUE!
If You Have Bad Reviews Online
Step 1: Market The Business With Website, SEO, Social, etc.
Step 2: Help The Build Their 5-Star Reputation
Step 1: Build A 5 Star Reputation
Step 2: Market Their Business to Get More Customers

11. Marketing Game Changer #4
Reviews Send You Prequalified Presold Customers.
Because Buyers Trust Reviews…
As Much As Personal Recommendations.
72% Of Buyers Trust Reviews As
Much As Personal Recommendations

12. Marketing Game Changer #4
PROOF: Reviews Send You Hot, Prequalified,
Presold Customers Because Buyers Trust Reviews.

13. Biggest Marketing Shifts Ever

14. Why Reputation Is Vital To A Business
Consumers Look Up An Average Of
10 Reviews Before Making A Decision
“70% Of Consumers Trust A Business With A
Minimum Of 6 – 10 Reviews”
Without Ten 5 Star Reviews
Your Business Isn’t Trusted

16. What Is Reputation Marketing?
Definition Of Reputation Marketing:
Building A 5 Star Reputation Online
And Leveraging That Reputation
To Get More Customers

17. How Do You Create A
STRATEGY

18. STRATEGY
Do You Know Your Reputation Online?

19. STRATEGY
4 Types Of Reputations
Bad Reputation
• No Reputation
• Good Reputation
• 5 Star Reputation

20. The Perfect Reputation Marketing Strategy
Build The
Reputation
•Get Reviews
Market
Reputation
Create
Culture
•Educate & Inspire
Manage
Reputation
•Monitor & Engage
•Sales Strategies

21. What We Do For Customers
Feedback Page
Online REVIEWS
Our Staff
Our Services
Alerts
Reports
We Monitor Top
Local Directories
We Redirect To
Get Reviews Online
We Market Reviews
On Your Websites
We Market Reviews
On Your Social Media
We Market Review Images
On Your Social Media

22. STRATEGY
Develop Your 5 Star Reputation
Postcards
Business Cards
Email Templates
Plus Many More..
Private Review Page
Posting Strategy

23. STRATEGY
Develop Your 5 Star Reputation
Businesses Can’t Post Reviews From Customers
Review sites have algorithms and filters that
delete all reviews that are posted from the
same computer IP network.
You need a system that allows customers to
post reviews naturally and then market those
reviews to get more customers

24. STRATEGY
Market Your 5 Star Reputation
Video Review Marketing
Website Marketing
Social Media Marketing
Email Marketing
Maps Marketing
Sales Marketing

25. STRATEGY
Create A Reputation Marketing Culture
You Expect Your Staff To Give 1st Class Service Right?
So What’s Your Plan To Inspire Your Staff To Give
1st Class Service To You Customers & Get Raving Reviews?
Plan:
Personalized Reputation Training Center

26. STRATEGY
Manage & Market Your 5 Star Reputation
Personally Train All Your Staff On Reputation
Develop Your Strategy To Get Reviews From Customers
Build Your 5 Star Reputation Everyday
We Monitor The Top Review Sites Each Day
We Send You Detailed Alerts: New Reviews
Every Two Weeks We Create A Review Report
Respond To Bad Reviews
Post Reviews To Your Website, Blog & 1 Other Site
Daily Post Your Reviews To Facebook, LinkedIn, FourSquare & Social Media
Create Review Images And Post Flickr, Facebook, & Photo Sharing Sites
Professionally Design A $2000 Reputation Media Center

27. Questions?

28. Host
Reputation Management
Vs.
Reputation Marketing
Bill Fukui
800-916-3886
BillF@Page1Solutions.com
Guest Presenter
Ryan Steinolfson
561-309-0050
ryan@accelerateyourmarketing.com