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  1. 1. MARKETING RESEARCH PROJECT ON LOW- CARB BISCUIT Dr. ARPIT SINGH– section 02
  2. 2. 1-UNDERSTANDING AND ANALYZATION • Competition: • Presence • Competitive Advantage • Strength • Weaknesses • 2-Market structure: • Market structure is defined as how the different industries are classed and how they are differentiated based on their degree and form of rivalry, The types of the services and product they offer, and how their operations are laid low with their external elements. The market structure is distinct in four types: • oligopoly competition • monopoly competition • perfect competition • monopolistic competition • As we are talking about the biscuit industry, we should always look at the best competition because there is already a numerous producer in the marketplace who uses an extremely aggressive marketing strategy. So, as a result for a company that is entering in new marketplace must focus on their strategies plan and policy procedures.
  3. 3. UNDERSTANDING AND ANALYZATION (CONTINUED) • Market potential: • As a new biscuit company, we should always keep an eye on the capability of the market to analyze where our business operations are carried out efficiently. The capabilities of the market are always important aspect for a company’s expansion. Each business has a group of target customers who account for a certain percentage of the available market. So, it will be crucial for a new company to select or considered the areas where they can play a bigger position in the marketplace. • Potential Targeting: • Potential targeting is referred to a group of consumers, people, or a demographic or geographic region to which a company looks to provide its service, products and offers in order to meet the capacity of the business objectives or missions. As Biscuit industry that are producing the low-carb biscuits should focus more on the adults as they are more focused on their diet and health. Company should also approach the gym so that they can sell their product in gym to health-conscious peoples.
  4. 4. Product: The product is Low-carb biscuit so, we would like to go with various capabilities such as introducing new flavors, more appealing packaging, advertising and offers for gym and healthy peoples who are interested in this sector. Low-carbohydrate biscuits diets result in more weight reduction than low-fat diets. This will benefit the company in: -attracting more customers, diversifying the product across the globe, creating a logo, gaining consideration, and retaining clients.
  5. 5. 3- QUANTITATIVE RESEARCH TECHNIQUE How old are you? 43 responses
  6. 6. 3- QUANTITATIVE RESEARCH TECHNIQUE What kind of biscuit you like? 43 responses
  7. 7. 3- QUANTITATI VE RESEARCH TECHNIQUE Which brand of biscuit you like the most? 43 responses
  8. 8. 3- QUANTITATIVE RESEARCH TECHNIQUE
  9. 9. CONCLUSION In conclusion, we conducted qualitative and quantitative research to learn about consumer preferences, such as what factors they consider when selecting a brand of biscuits and whether they prefer to eat them daily or once a week, and what consumers look for when purchasing biscuits, which is the taste of the biscuits or which flavor excites them the most, which is plain. This explains to us that consumers prefer basic and light snacks, and it reveals that there is a significant number of consumers who prefer to eat them daily or once a week
  10. 10. THANK YOU EVERYONE FOR YOUR TIME

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