Use the knowledge already obtained in the company, and lead the traffic from social media toward what (already) works. Use measurable methods!! As long af you drive traffic thru unmeasurable channels you leave yourself without the ability to track and proof... Choose therefore FB Ads -> Campaign Site -> e-mails -> hand over to the salesperson who already knows how to finish the deal.

1. LEARN TO
CREATE + TRACK
+ PROOF
RETURN ON INVESTMENT
ON SOCIAL MEDIA

2. FRUSTRATION
WHAT’S THE ROI?

6. WHATS THE ROI
OF PRINT ADVERTISING?
IT DEPENDS!
• OF YOUR ADS
• IN THIS EXACT MEDIA
• IN THE GIVEN PERIOD

7. SO WHATS THE ROI
OF YOUR FACEBOOKPAGE?
IT DEPENDS!!!!

8. DIFFERENCE
BETWEEN ADS
ON FACEBOOK
AND IN THE PAPER…
IS, YOU ARE THE PAPER!

9. SO IF RESULTS ARE POOR
YOU’RE EITHER
POOR
AT ADVERTISING
OR (IN FACT)
POOR AT BEING A PAPER

10. WE NEED A
SALESFUNNEL
START FROM THE BOTTOM
WHERE TO START?

11. WHAT…
… IS NEEDED TO INITIATE THAT PROCES?
… GIVES US PERMISSION TO SPEAK TO PEOPLE?
… GETS PEOPLE TOWARDS WHAT WORKS?
… WORKS ALREADY?
… IS THE
CONVERSION?

13. ADS ON SOCIAL MEDIA + ORGANIC BUZZ
GETTING PERMISSIONS
EXAMPLE
TESTDRIVE
MORE SALES
E-MAIL CAMPAIGN

17. PLAN AND BUILD
YOUR SALESFUNNELS
… AND THEN TURN TO SOCIAL MEDIA

18. WHAT…
… IS NEEDED TO INITIATE THAT PROCES?
… GIVES US PERMISSION TO SPEAK TO PEOPLE?
… GETS PEOPLE TOWARDS WHAT WORKS?
… WORKS ALREADY?
… IS THE
CONVERSION?