1. Ross Young
Case Study -

2. Founders: Walter And Roy
Disney
Current Chairman & CEO:
Bob Iger
Joint President: Walter Elias
Disney
The Walt Disney Company was founded in L.A, California in 1923 by
brothers Walt And Roy Disney.
Joint President: Roy Oliver
Disney
CEO (From 1984-2005): Michael
Eisner
The founders of The Walt Disney Company were
Walt and Roy Disney. Both decided to be joint
presidents but in 1960 Walt decided to step down
and focus more on the creative aspects of the
company. When Walt died in 1966, due to lung
cancer, Roy took over as CEO and chairman until
his death in 1971.
Michael Eisner became CEO and Chairman in 1984
and became one of the most influential employees
the company ever had. He stepped down from the
jobs in 2005.
Bob Iger is the current CEO and Chairman of The
Walt Disney Company. He was recently brought in
for the job in 2012. He has been active president
since 2000 and has helped with acquiring Marvel
Entertainment in 2009 and Lucasfilm in 2012.

3.  As a media conglomerate, The Walt Disney
Company is a holding company.
 It makes products itself like the theme parks across
the world and also Pixar Animations however, it
links a wide range of companies that each produce
for themselves.
 Some of the companies collaborate with each other
and help each other out – e.g. “ESPN” and “ABC”
both merged to form “ESPN on ABC”.

4. The Walt Disney Company own many subsidiary companies which each
make a range of media products:
•Walt Disney Studios
•Disney Music Group
•Disney Theatrical Group
•Disney-ABC Television Group
•Radio Disney
•ESPN Inc.
•Disney Interactive Media Group
•Disney Consumer Products
•The Muppets Studio
•Pixar Animation Studios
•Marvel Entertainment
•UTV Software Communications
•Lucasfilm

5. The company owned by The Walt Disney Company are responsible for the
production of many well-known media products such as:

6. •In terms of revenue, The Walt Disney company is the largest of the 6
conglomerate media companies in the world.
•It competes with 4 other conglomerates which are:

7. The Walt Disney
Company competes
with many other big
film studios in
Hollywood.
Some of their biggest rivals
include:
•20th century Fox
•Warner Bros
•DreamWorks
•Paramount
•Universal
•MGM (Metro-Goldwyn-
Mayer)
•Columbia Pictures