52. Adam Khan, U.S. News & World Report
“Introduce yourself to me first.
Don’t just send me a press release
and expect me to respond to you
right away. A quick paragraph
about who you are makes me much
more likely to read it.”
53.
54. Outreach Characteristics
•Confident – A Little
Bit Cocky
– If your client has been featured in
something awesome, let the writer
know. Your confidence in your client
will get the writer’s attention.
62. Outreach Characteristics
•Respectful
– Whoever you’re reaching out to, let it
be known that you value their time.
• If you’re unsure if you’re reaching out to
the right person, just ask.
• If you’re inquiring about a link in a news
article, let them know you’ve read it.
Build trust.
64. Outreach Characteristics
•Polite
– Show common courtesy when you’re
ending your emails.
• Show some emotion, as well.
– “Thanks,” is lazy.
–“Thank you,” or “Thank you!” is the way to
go. Address them personally.
67. If your client doesn’t
regularly get mentioned,
you HAVE to create
content that people will
want to feature.
68. What Does This Mean?
• Guest Blogging
–Take advantage of your expert
sources.
• Example: INTEGRIS surgeons
talking about Oklahoma City
Thunder related injuries.
– Blog: Thunder Obsessed – Mentioned
& Linked
69. What Does This Mean?
• Landing Pages
– DO KEYWORD RESEARCH!!! If you find
something that gets search traffic that is
also relevant to your client, write the copy
and put it on the website.
– After you have the landing page up, start
link building.
• Example: INTEGRIS Wayman Tisdale Award, Jim
Thorpe Award
– Links from: CBS Sports (new link every week for
four months), NBC Sports, NBA.com, Duke Report,
USBWA