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5 ways to promote your
community.
WITH REBECCA AND ANDREW.
Who are we and what do we do?
! 

We are community managers.

! 

Contact info: rebecca.mccarthy@bigmarker.com

! 

andrew.bungert@bigmarker.com

! 

Telephone: 312-869-9870
THE PRE-STEP:
! 

Ensure you have your community’s ‘overview’ and ‘about’ completed.
The Fabulous 5 promotional tactics:
1. 

Use existing networks.

2. 

Avail of social media outlets.

3. 

Encourage member activity.

4. 

Reach out to likeminded people.

5. 

Take advantage of blogging.
STEP ONE: Use Your Existing Network.
! 

Notify email contacts and invite to join.

! 

Result = word of mouth and community growth/webinar response.

! 

Plug your community with your existing social media outlets, e.g. Twitter,
Facebook.
STEP TWO: Avail Of All Social Media Outlets:
! 

Statuses and tweets about your community’s events will help to:

1. 

Keep your friends and followers informed of upcoming events.

2. 

Circulate your community’s name amongst people’s newsfeed that you
are not connected to.

! 

Retweets, likes and sharing will all help broaden the scope of your reach.
Other Social Media Outlets:
Handy Cheats:
STEP THREE:
Find like minded people:
! 

If your community is about bird watching, reach out to fellow bird
watchers that have a strong online presence. E.g. bloggers, people with
multiple followers or likes etc.

! 

Having their support may result in more traffic being generated for your
community.

! 

Reaching out to strangers may not always result in an acknowledgement,
but all it takes is one person.
STEP FOUR: Encourage Member
Activity:

“A community is like a ship, everyone ought to be prepared to take the
helm.”

-Henrik Ibsen
! 

Without your members continued support, your community can become
stagnant.

! 

Take on board topic suggestions for webinars.

! 

Addressing topics of interest will encourage continued support from your
members and a good attendance.

! 

Ask members to share details of your community on their personal social
media profiles.

! 

Use the community bulletin to engage with your members and stay
connected through threaded chat.
STEP FIVE:
Blogging:

! 

Having an active blog that is reflective of your community and up to date
with news of your community is a valuable promotional tool.

! 

Refer to conference recordings to ensure that the information you use for
your blog is correct.

! 

Discuss the topics you have used in webinars.

! 

Remember: a blog doesn’t have to be a literary work of art.
Hosting A test webinar: pros and cons:
! 

When you have generated some interest in your community, you may
wish to host a test webinar.

! 

BigMarker has certain browser and system requirements so this will allow
you to ensure participating members are set for an official event.

! 

A test will help you and your members feel comfortable with our
technology.

! 

Your members may be deterred if they experience any difficulties in a test.

! 

Your members may feel the community is too time consuming if you are
trying to run a test before you have established a loyal following.
Recap:
! 

We will have a blog published at http://bigmarkerblog.bigmarker.com/ .
Check it out for a hard copy of what we have discussed today.

! 

We are always on hand to help with community and webinar promotion
so feel free to contact us for further promotional assistance.

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5 Ways to Promote Your BigMarker Community

  • 1. 5 ways to promote your community. WITH REBECCA AND ANDREW.
  • 2. Who are we and what do we do? !  We are community managers. !  Contact info: rebecca.mccarthy@bigmarker.com !  andrew.bungert@bigmarker.com !  Telephone: 312-869-9870
  • 3. THE PRE-STEP: !  Ensure you have your community’s ‘overview’ and ‘about’ completed.
  • 4. The Fabulous 5 promotional tactics: 1.  Use existing networks. 2.  Avail of social media outlets. 3.  Encourage member activity. 4.  Reach out to likeminded people. 5.  Take advantage of blogging.
  • 5. STEP ONE: Use Your Existing Network. !  Notify email contacts and invite to join. !  Result = word of mouth and community growth/webinar response. !  Plug your community with your existing social media outlets, e.g. Twitter, Facebook.
  • 6. STEP TWO: Avail Of All Social Media Outlets:
  • 7. !  Statuses and tweets about your community’s events will help to: 1.  Keep your friends and followers informed of upcoming events. 2.  Circulate your community’s name amongst people’s newsfeed that you are not connected to. !  Retweets, likes and sharing will all help broaden the scope of your reach.
  • 10. STEP THREE: Find like minded people: !  If your community is about bird watching, reach out to fellow bird watchers that have a strong online presence. E.g. bloggers, people with multiple followers or likes etc. !  Having their support may result in more traffic being generated for your community. !  Reaching out to strangers may not always result in an acknowledgement, but all it takes is one person.
  • 11. STEP FOUR: Encourage Member Activity: “A community is like a ship, everyone ought to be prepared to take the helm.” -Henrik Ibsen
  • 12. !  Without your members continued support, your community can become stagnant. !  Take on board topic suggestions for webinars. !  Addressing topics of interest will encourage continued support from your members and a good attendance. !  Ask members to share details of your community on their personal social media profiles. !  Use the community bulletin to engage with your members and stay connected through threaded chat.
  • 13. STEP FIVE: Blogging: !  Having an active blog that is reflective of your community and up to date with news of your community is a valuable promotional tool. !  Refer to conference recordings to ensure that the information you use for your blog is correct. !  Discuss the topics you have used in webinars. !  Remember: a blog doesn’t have to be a literary work of art.
  • 14. Hosting A test webinar: pros and cons: !  When you have generated some interest in your community, you may wish to host a test webinar. !  BigMarker has certain browser and system requirements so this will allow you to ensure participating members are set for an official event. !  A test will help you and your members feel comfortable with our technology. !  Your members may be deterred if they experience any difficulties in a test. !  Your members may feel the community is too time consuming if you are trying to run a test before you have established a loyal following.
  • 15. Recap: !  We will have a blog published at http://bigmarkerblog.bigmarker.com/ . Check it out for a hard copy of what we have discussed today. !  We are always on hand to help with community and webinar promotion so feel free to contact us for further promotional assistance.