Everyone knows LinkedIn as the professional social networking site. But most people don't take advantage of all the promotional tools the site has to offer. Watch the webinar recording here: https://www.bigmarker.com/illinois_business_community/room56 In this presentation, learn a few easy ways your business can harness these tools, and reach out to the 260 million LinkedIn professionals around the world.

1. Extending Your Reach on
Linked

2. Andrew Bungert
Community Manager

3. What is Linked In?
•
•
•
•
•
Online professional social networking site
Launched in May 2003
259 million users as of Oct. 2013
3 million business pages
2.1 million groups

4. What does Linked
offer?
• The primary use of LinkedIn is networking
– 200 countries are represented (in 20 languages)
– 1 billion endorsements (3/17/13)
– 200 conversations per minute (8/22/13)

5. What does Linked
offer?
• Valuable promotional tools aren’t as widely
used
• Help increase business exposure
– Company pages
– Group pages
– Event promotion

6. Company Pages
• Opportunity to showcase company to
LinkedIn communities
• Include company
overview, products &
services, careers
• Adds credibility to
organization

7. Company Pages
1. Include only the most important
information
– Create short, clear company overview

8. Company Pages
2. List key products & services
– What your company offers
– Make sure all information is clear and concise
– Make sure information lists key benefits
– List an informed
contact
– Include relevant
links

9. Company Pages
3. Take advantage of additional customization
– Make sure content is interesting and readerfriendly
– Add logos, include pictures of your products and
services, create banners, videos

10. Company Pages
4. Use key words throughout content
– SEO
– Capture people searching for relevant
organizations
– Specific to your areas of expertise

11. Company Pages
5. Include a call to action
– To each product or service
– Make them appeal to target audiences to drive
interest

12. Group Pages
1. Identify the right groups to join
– Join up to 50
– Find relevant groups, but choose carefully

13. Group Pages
2. Review group statistics
– View demographics, growth, and activity
• Compare to target audience

14. Group Pages

15. Group Pages
3. Be cautious of group environment
– Be aware of group culture and rules
– You don’t want to be off-putting

16. Group Pages
4. Contribute valuable, relevant information
– Spamming is negatively received and against
most group rules
– Promote yourself when it applies
– Provide your quality, relevant, and helpful
insights to gain credibility

17. Event Promotion
1. Leverage your following if you already have
one
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–
–
–
Update personal and professional pages
Define your audience and tailor the message
Concise, clear call to action
Link to a registration page

18. Event Promotion
2. Direct message your
connections
– Short, benefit-focused
– Keep in mind sending
limit of 50 at a time
• Send to those who are
likely to be interested

19. Event Promotion
3. Post to relevant groups
– A lot of groups on LinkedIn tailored to very
specific purposes
– Join and begin discussions around event

20. Event Promotion
4. Use paid
advertising
– Decide who
will see the ad
using LinkedIn
data

21. Event Promotion

22. Event Promotion
5. Ask speakers & participants to promote to
their networks
– Likely to have engaged relevant networks
already
– Already interested on the topic

23. Recap
• Company Pages
– Make concise yet personalized company page
with SEO value
• Group Pages
– Join relevant groups and contribute quality
insight to conversations
• Event Promotion
– Reach out to your network, groups, and consider
paid advertising

24. Thank You!
If
you
have
any
ques.ons,
feel
free
to
email
me:
andrew.bungert@bigmarker.com