Marketing At A Profit: Transforming Strategic B2B Content Creation In A Post Digital World

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My new keynote that talks through the transformation of marketing and media in a post-digital world. The evolution of content and marketing in large enterprises.

Marketing

ReturnOnAudience.com @Robert_Rose
1995 2005 2010 2015 2020
LOYALTY
TACTIC
MARKETING
TACTIC
MARKETING
STRATEGY
BUSINESS
MODEL
BUSINESS
STRATEGY
Wall of Anxiety
INDISPUTABLY
VALUABLE
WHAT
THE HELL?
Our Remit

ReturnOnAudience.com @Robert_Rose
*CMI & MarketingProfs 2016 Enterprise Content Marketing Study
strategic content is stuck in

ReturnOnAudience.com @Robert_Rose
gated or un
what’s the
why does s
anything w
what’s the

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Marketing At A Profit: Transforming Strategic B2B Content Creation In A Post Digital World

1. ReturnOnAudience.com @Robert_Rose

2. ReturnOnAudience.com @Robert_Rose

3. ReturnOnAudience.com @Robert_Rose

4. ReturnOnAudience.com @Robert_Rose

5. ReturnOnAudience.com @Robert_Rose

6. ReturnOnAudience.com @Robert_Rose

7. ReturnOnAudience.com @Robert_Rose

8. ReturnOnAudience.com @Robert_Rose 1995 2005 2010 2015 2020 LOYALTY TACTIC MARKETING TACTIC MARKETING STRATEGY BUSINESS MODEL BUSINESS STRATEGY Wall of Anxiety INDISPUTABLY VALUABLE WHAT THE HELL? Our Remit

9. ReturnOnAudience.com @Robert_Rose

10. ReturnOnAudience.com @Robert_Rose

11. ReturnOnAudience.com @Robert_Rose

12. ReturnOnAudience.com @Robert_Rose

13. ReturnOnAudience.com @Robert_Rose *CMI & MarketingProfs 2016 Enterprise Content Marketing Study strategic content is stuck in

14. ReturnOnAudience.com @Robert_Rose

15. ReturnOnAudience.com @Robert_Rose

16. ReturnOnAudience.com @Robert_Rose

17. ReturnOnAudience.com @Robert_Rose

18. ReturnOnAudience.com @Robert_Rose

19. ReturnOnAudience.com @Robert_Rose

20. ReturnOnAudience.com @Robert_Rose