1.
Digital Marketing Plan
STEP BY STEP

2.
THINGS WE ARE DOING
Reach Take action Follow up
1. Search engine
optimization(SEO)
2. PaidAdvertisement
3. Social media
marketing
4. Email Marketing
1. Content marketing
2. Conversions rate
optimization
3. Social commerce
4. Create landing
pages
5. Create email
templets
1. Customer
relationship
management
2. Customer support
3. Social media profile
and engagement
4. Survey

3.
Search Engine Optimization
STEP BY STEP
First Reach

4.
Keyword Research
• First thing first, research our target audience and what they are looking in internet
• Pick up targeted keyword for particular campaign
• The best way to use keyword is to use long-tail keyword and LSI keywords.
Example:The main keyword is “Sydney college”
For LSI keyword we can use :
• sydney college of the arts
• colleges in sydney for international students
• list of colleges in sydney for international students
• sydney college of english
• private colleges in sydney
• international college of management sydney
• australian college of physical education
Search Engine Optimization

5.
S E A R C H E N G I N E O P T I M I Z A T I O N
On-page
Set up andVerify Webmaster and Analytics Account
1. Create XML Sitemap and submit to webmaster
2. Create robot.txt file and submit to webmaster
3. Check content quality and copyscape
4. Check keyword density within the content of each pages
5. Optimize Unique Title of every pages
6. Optimize Unique Description of every pages
7. Optimize heading tags (h1, h2, h3..)
8. Optimize Images of every pages
9. Optimize url, make it SEO friendly
10. If possible than try to validate HTML and CSS with W3C
11. Check for page speed and try to reduce the speed
 Use gtmetrix.com
 Minify html, css and JS file if possible
 Enable gzip compression
1. Check broken links
2. Check canonical issues and fix, if have any.
3. Use webmaster tools to find out issues within the website in future
4. Post an article in a blog - weekly

6.
S E A R C H E N G I N E O P T I M I Z A T I O N
Off-Page
Tire 1
1. Create contextual backlinks using relevant and authority websites.
2. Directory Submission – “only few with high authority”
3. Guest Posts – “Relevant and authority website”
4. Infographic sharing – “create high quality infographic and share them to authority websites”
5. Images, videos & Files sharing - “create high quality files eg; slideshow, video and eBooks and share
them to authority websites”
6. Social Share – “Share a blog post through major social sites”
Tire 2
1. Social bookmark – “Share the tire 1 links to many social bookmarking websites with good authority”
2. Blog comments – “Do many blog comments for tire 1 links to related blogs”
3. Web 2.0 – “Write some article to web 2.0 websites, such as, wordpress.com, blogspot and many
other”
4. Classified post – “Do some classified post with the Tire 1 links”

7.
Paid Advertisement
STEP BY STEP

8.
P A I D A D V E R T I S E M E N T
Display Ads
AdWords Ads
Facebook Ads Campaign
It Allows UsTo Reach More
People
It Allows UsToTrack
Results
It Allows UsTo Have Geo-
Targeted Ads
It Allows UsTo Have Age-
Targeted Ads It Provides First Page
Exposure OnTheTop Of
The Most Popular Search
Engines, which helps to get
customers from search
engine fast and without
doing any seo.
To have consistent visitors
and leads to our site. It’s
important that traffic
should be consistent on
daily basis. And this will
help to achieved consistent
visitors.

9.
Social Media Marketing
STEP BY STEP

10.
S O C I A L M E D I A M A R K E T I N G
Google+TwitterFacebook
Social Media
Post informative content,
share content and engage
in posts
Post informative content,
share content and engage
in posts
Post informative content,
share content and engage
in posts
Instagram
Post informative content,
share content and engage
in posts
Pinterest
Post informative content,
share content and engage
in posts

11.
Email Marketing
STEP BY STEP

12.
Collecting Emails for Email marketing campaign
• First thing first, research our target audience and what they are
looking in internet
• Pick up targeted keyword for particular campaign
• Write unique, informative content related to the keyword we
research.
• Post it in our blog, make sure we have a option of a subscribe form
or call-to-action button in our blog/website.To get more email list
pop-up form will preform best.
Email marketing
• First thing first, research our target audience and what they are
looking in internet
• Pick up targeted keyword for particular campaign
• Write unique, informative content related to the keyword we
research.
• Make a landing page related to the topic and keyword, also use
infographic, this is a best way to present landing page and
looks professional.
• Make sure we have option of a subscribe form or call-to-action
button in our landing page.
Using Content marketing Using Landing page
Note : “Create a email template to send emails for particular campaign”

13.
E M A I L M A R K E T I N G
Product Updates (in
comparison to a customer
list)
Customer List (in
comparison to leads)
Email List Group
NewsletterDaily Email List (in
comparison to weekly, bi-
weekly, monthly, etc)
Note : “In dividing a list in this manner, give the ability to
send more targeted communication. Some customers
want both product and sales updates, while others might
only want to hear about new versions. If we don’t give
them the chance to choose, our risk losing them all-
together.”

14.
Take a survey or create a poll for customer
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
Need to collect data, what our customers are thinking about our product or
services.This way we get an idea and target what our customer actually
needed from us.