SlideShare ist ein Scribd-Unternehmen logo
1 von 14
Downloaden Sie, um offline zu lesen
Digital Marketing Plan
STEP BY STEP
THINGS WE ARE DOING
Reach Take action Follow up
1. Search engine
optimization(SEO)
2. PaidAdvertisement
3. Social media
marketing
4. Email Marketing
1. Content marketing
2. Conversions rate
optimization
3. Social commerce
4. Create landing
pages
5. Create email
templets
1. Customer
relationship
management
2. Customer support
3. Social media profile
and engagement
4. Survey
Search Engine Optimization
STEP BY STEP
First Reach
Keyword Research
• First thing first, research our target audience and what they are looking in internet
• Pick up targeted keyword for particular campaign
• The best way to use keyword is to use long-tail keyword and LSI keywords.
Example:The main keyword is “Sydney college”
For LSI keyword we can use :
• sydney college of the arts
• colleges in sydney for international students
• list of colleges in sydney for international students
• sydney college of english
• private colleges in sydney
• international college of management sydney
• australian college of physical education
Search Engine Optimization
S E A R C H E N G I N E O P T I M I Z A T I O N
On-page
Set up andVerify Webmaster and Analytics Account
1. Create XML Sitemap and submit to webmaster
2. Create robot.txt file and submit to webmaster
3. Check content quality and copyscape
4. Check keyword density within the content of each pages
5. Optimize Unique Title of every pages
6. Optimize Unique Description of every pages
7. Optimize heading tags (h1, h2, h3..)
8. Optimize Images of every pages
9. Optimize url, make it SEO friendly
10. If possible than try to validate HTML and CSS with W3C
11. Check for page speed and try to reduce the speed
 Use gtmetrix.com
 Minify html, css and JS file if possible
 Enable gzip compression
1. Check broken links
2. Check canonical issues and fix, if have any.
3. Use webmaster tools to find out issues within the website in future
4. Post an article in a blog - weekly
S E A R C H E N G I N E O P T I M I Z A T I O N
Off-Page
Tire 1
1. Create contextual backlinks using relevant and authority websites.
2. Directory Submission – “only few with high authority”
3. Guest Posts – “Relevant and authority website”
4. Infographic sharing – “create high quality infographic and share them to authority websites”
5. Images, videos & Files sharing - “create high quality files eg; slideshow, video and eBooks and share
them to authority websites”
6. Social Share – “Share a blog post through major social sites”
Tire 2
1. Social bookmark – “Share the tire 1 links to many social bookmarking websites with good authority”
2. Blog comments – “Do many blog comments for tire 1 links to related blogs”
3. Web 2.0 – “Write some article to web 2.0 websites, such as, wordpress.com, blogspot and many
other”
4. Classified post – “Do some classified post with the Tire 1 links”
Paid Advertisement
STEP BY STEP
P A I D A D V E R T I S E M E N T
Display Ads
AdWords Ads
Facebook Ads Campaign
It Allows UsTo Reach More
People
It Allows UsToTrack
Results
It Allows UsTo Have Geo-
Targeted Ads
It Allows UsTo Have Age-
Targeted Ads It Provides First Page
Exposure OnTheTop Of
The Most Popular Search
Engines, which helps to get
customers from search
engine fast and without
doing any seo.
To have consistent visitors
and leads to our site. It’s
important that traffic
should be consistent on
daily basis. And this will
help to achieved consistent
visitors.
Social Media Marketing
STEP BY STEP
S O C I A L M E D I A M A R K E T I N G
Google+TwitterFacebook
Social Media
Post informative content,
share content and engage
in posts
Post informative content,
share content and engage
in posts
Post informative content,
share content and engage
in posts
Instagram
Post informative content,
share content and engage
in posts
Pinterest
Post informative content,
share content and engage
in posts
Email Marketing
STEP BY STEP
Collecting Emails for Email marketing campaign
• First thing first, research our target audience and what they are
looking in internet
• Pick up targeted keyword for particular campaign
• Write unique, informative content related to the keyword we
research.
• Post it in our blog, make sure we have a option of a subscribe form
or call-to-action button in our blog/website.To get more email list
pop-up form will preform best.
Email marketing
• First thing first, research our target audience and what they are
looking in internet
• Pick up targeted keyword for particular campaign
• Write unique, informative content related to the keyword we
research.
• Make a landing page related to the topic and keyword, also use
infographic, this is a best way to present landing page and
looks professional.
• Make sure we have option of a subscribe form or call-to-action
button in our landing page.
Using Content marketing Using Landing page
Note : “Create a email template to send emails for particular campaign”
E M A I L M A R K E T I N G
Product Updates (in
comparison to a customer
list)
Customer List (in
comparison to leads)
Email List Group
NewsletterDaily Email List (in
comparison to weekly, bi-
weekly, monthly, etc)
Note : “In dividing a list in this manner, give the ability to
send more targeted communication. Some customers
want both product and sales updates, while others might
only want to hear about new versions. If we don’t give
them the chance to choose, our risk losing them all-
together.”
Take a survey or create a poll for customer
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
Need to collect data, what our customers are thinking about our product or
services.This way we get an idea and target what our customer actually
needed from us.

Weitere ähnliche Inhalte

Was ist angesagt?

Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guidepixelbuilders
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan Vanessa Baires
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategywhittem3
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing ProposalDebojyoti Ghosh
 
General digital marketing consulting proposal
General digital marketing consulting proposalGeneral digital marketing consulting proposal
General digital marketing consulting proposalShashikant Kashodhan
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing StrategyMaged Elsakka
 
Digital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleDigital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleJagjeet Dhaliwal
 
Digital Marketing Proposal
Digital Marketing Proposal Digital Marketing Proposal
Digital Marketing Proposal Prince Rajput
 
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By MakanthDigital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By MakanthMakanth Sathupati
 
Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky DeshmukhVicky deshmukh
 
What is digital marketing
What is digital marketing What is digital marketing
What is digital marketing Othmane Targhi
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101David Zuckerman
 
Social media marketing proposal
Social media marketing  proposalSocial media marketing  proposal
Social media marketing proposalKomal Sonawale
 

Was ist angesagt? (20)

Creating a digital marketing strategy
Creating a digital marketing strategyCreating a digital marketing strategy
Creating a digital marketing strategy
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
 
Proposal for digital marketing
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
 
Digital Marketing Plan - A Complete Digital Marketing Strategy Sample
Digital Marketing Plan - A Complete Digital Marketing Strategy SampleDigital Marketing Plan - A Complete Digital Marketing Strategy Sample
Digital Marketing Plan - A Complete Digital Marketing Strategy Sample
 
General digital marketing consulting proposal
General digital marketing consulting proposalGeneral digital marketing consulting proposal
General digital marketing consulting proposal
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Digital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleDigital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free Sample
 
Digital Marketing Proposal
Digital Marketing Proposal Digital Marketing Proposal
Digital Marketing Proposal
 
Social media strategy
 Social media strategy  Social media strategy
Social media strategy
 
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By MakanthDigital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
 
Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky Deshmukh
 
What is digital marketing
What is digital marketing What is digital marketing
What is digital marketing
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
 
Social media marketing proposal
Social media marketing  proposalSocial media marketing  proposal
Social media marketing proposal
 

Andere mochten auch

Digital marketing-plan-template
Digital marketing-plan-templateDigital marketing-plan-template
Digital marketing-plan-templateStrat & Com
 
Slideshare31
Slideshare31Slideshare31
Slideshare31Tennycut
 
2017 Marketing Plan Template for Modern Marketers
2017 Marketing Plan Template for Modern Marketers2017 Marketing Plan Template for Modern Marketers
2017 Marketing Plan Template for Modern MarketersAugentia LLC
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
 
Marketing Plan Presentation Template
Marketing Plan Presentation TemplateMarketing Plan Presentation Template
Marketing Plan Presentation TemplateDemand Metric
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheLeslie Samuel
 
2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Templateunfunnel
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
 
The Why and How of Content Marketing
The Why and How of Content MarketingThe Why and How of Content Marketing
The Why and How of Content MarketingAndy Crestodina
 
Using RDA in describing and access of film materials by Usama Salama
Using RDA in describing and access of film materials by Usama SalamaUsing RDA in describing and access of film materials by Usama Salama
Using RDA in describing and access of film materials by Usama SalamaUsama Salama
 
The State of Social Media in South Africa
The State of Social Media in South AfricaThe State of Social Media in South Africa
The State of Social Media in South AfricaAndrew Felbert
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingFreelancer
 
Digital Marketing Arts Academy
Digital Marketing Arts AcademyDigital Marketing Arts Academy
Digital Marketing Arts AcademyNessma Zakarya
 
E marketing offers
E marketing offersE marketing offers
E marketing offersEGY designer
 
E marketing o2websitesoultion-egypt
E marketing o2websitesoultion-egyptE marketing o2websitesoultion-egypt
E marketing o2websitesoultion-egyptWo Ni
 
Ideal Standard Egypt - Content Plan
Ideal Standard Egypt - Content PlanIdeal Standard Egypt - Content Plan
Ideal Standard Egypt - Content PlanNessma Zakarya
 
The summary of social media marketing
The summary of social media marketingThe summary of social media marketing
The summary of social media marketingMahmoud khdiwi
 

Andere mochten auch (18)

Digital marketing-plan-template
Digital marketing-plan-templateDigital marketing-plan-template
Digital marketing-plan-template
 
Slideshare31
Slideshare31Slideshare31
Slideshare31
 
2017 Marketing Plan Template for Modern Marketers
2017 Marketing Plan Template for Modern Marketers2017 Marketing Plan Template for Modern Marketers
2017 Marketing Plan Template for Modern Marketers
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with Templates
 
Marketing Plan Presentation Template
Marketing Plan Presentation TemplateMarketing Plan Presentation Template
Marketing Plan Presentation Template
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 
2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template
 
Digital Marketing PPT
Digital Marketing PPTDigital Marketing PPT
Digital Marketing PPT
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
 
The Why and How of Content Marketing
The Why and How of Content MarketingThe Why and How of Content Marketing
The Why and How of Content Marketing
 
Using RDA in describing and access of film materials by Usama Salama
Using RDA in describing and access of film materials by Usama SalamaUsing RDA in describing and access of film materials by Usama Salama
Using RDA in describing and access of film materials by Usama Salama
 
The State of Social Media in South Africa
The State of Social Media in South AfricaThe State of Social Media in South Africa
The State of Social Media in South Africa
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Digital Marketing Arts Academy
Digital Marketing Arts AcademyDigital Marketing Arts Academy
Digital Marketing Arts Academy
 
E marketing offers
E marketing offersE marketing offers
E marketing offers
 
E marketing o2websitesoultion-egypt
E marketing o2websitesoultion-egyptE marketing o2websitesoultion-egypt
E marketing o2websitesoultion-egypt
 
Ideal Standard Egypt - Content Plan
Ideal Standard Egypt - Content PlanIdeal Standard Egypt - Content Plan
Ideal Standard Egypt - Content Plan
 
The summary of social media marketing
The summary of social media marketingThe summary of social media marketing
The summary of social media marketing
 

Ähnlich wie Digital Marketing Strategy & Plan Template

HSMAI2011 west web-strategiesthatwork
HSMAI2011 west web-strategiesthatworkHSMAI2011 west web-strategiesthatwork
HSMAI2011 west web-strategiesthatworkMarcel Media
 
The Beginner's Guide to Blog Optimization & Content Promotion
The Beginner's Guide to Blog Optimization & Content PromotionThe Beginner's Guide to Blog Optimization & Content Promotion
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
 
Multichannel Marketing For Retailing
Multichannel Marketing For RetailingMultichannel Marketing For Retailing
Multichannel Marketing For RetailingSage Island
 
Using search engine optimisation & social media to increase your google ranki...
Using search engine optimisation & social media to increase your google ranki...Using search engine optimisation & social media to increase your google ranki...
Using search engine optimisation & social media to increase your google ranki...Business Social Media
 
Getting Connected: Social Media for Business
Getting Connected: Social Media for BusinessGetting Connected: Social Media for Business
Getting Connected: Social Media for BusinessJoan Smith
 
Live 2017 content marketing seminar
Live 2017 content marketing seminarLive 2017 content marketing seminar
Live 2017 content marketing seminarDavid Whiteley
 
Content marketing made easy
Content marketing made easyContent marketing made easy
Content marketing made easyAndy, Xinbin Hu
 
Content markeing workshop
Content markeing workshopContent markeing workshop
Content markeing workshopGreg Fry
 
The 7 deadly sins of small business
The 7 deadly sins of small businessThe 7 deadly sins of small business
The 7 deadly sins of small businessKIAI Agency Inc
 
Digital Marketing: The Essential Toolkit
Digital Marketing: The Essential ToolkitDigital Marketing: The Essential Toolkit
Digital Marketing: The Essential ToolkitHarley Rivet
 
Iaee Ts2 Is Your Event Website Optimized Part 1
Iaee Ts2 Is Your Event Website Optimized   Part 1Iaee Ts2 Is Your Event Website Optimized   Part 1
Iaee Ts2 Is Your Event Website Optimized Part 1Velvet Chainsaw Consulting
 
Effective content marketing for professionals and small business
Effective content marketing for professionals and small businessEffective content marketing for professionals and small business
Effective content marketing for professionals and small businessDoug Hay & Associates
 
Internet marketing 101
Internet marketing 101Internet marketing 101
Internet marketing 101tbailey1027
 
Brand Design + Social Content Strategy | Level Up Webinar #5
Brand Design + Social Content Strategy | Level Up Webinar #5   Brand Design + Social Content Strategy | Level Up Webinar #5
Brand Design + Social Content Strategy | Level Up Webinar #5 Level Up Webinar Series
 
Content is Currency - Online Marketing Summit 2013
Content is Currency - Online Marketing Summit 2013Content is Currency - Online Marketing Summit 2013
Content is Currency - Online Marketing Summit 2013Jon Wuebben
 
Content Return on Investment (ROI)
Content Return on Investment (ROI)Content Return on Investment (ROI)
Content Return on Investment (ROI)Darlene Moore
 

Ähnlich wie Digital Marketing Strategy & Plan Template (20)

How to Create High Quality Content
How to Create High Quality ContentHow to Create High Quality Content
How to Create High Quality Content
 
HSMAI2011 west web-strategiesthatwork
HSMAI2011 west web-strategiesthatworkHSMAI2011 west web-strategiesthatwork
HSMAI2011 west web-strategiesthatwork
 
The Beginner's Guide to Blog Optimization & Content Promotion
The Beginner's Guide to Blog Optimization & Content PromotionThe Beginner's Guide to Blog Optimization & Content Promotion
The Beginner's Guide to Blog Optimization & Content Promotion
 
Multichannel Marketing For Retailing
Multichannel Marketing For RetailingMultichannel Marketing For Retailing
Multichannel Marketing For Retailing
 
Using search engine optimisation & social media to increase your google ranki...
Using search engine optimisation & social media to increase your google ranki...Using search engine optimisation & social media to increase your google ranki...
Using search engine optimisation & social media to increase your google ranki...
 
Getting Connected: Social Media for Business
Getting Connected: Social Media for BusinessGetting Connected: Social Media for Business
Getting Connected: Social Media for Business
 
Live 2017 content marketing seminar
Live 2017 content marketing seminarLive 2017 content marketing seminar
Live 2017 content marketing seminar
 
Content is currency
Content is currencyContent is currency
Content is currency
 
Content marketing made easy
Content marketing made easyContent marketing made easy
Content marketing made easy
 
Content markeing workshop
Content markeing workshopContent markeing workshop
Content markeing workshop
 
The 7 deadly sins of small business
The 7 deadly sins of small businessThe 7 deadly sins of small business
The 7 deadly sins of small business
 
Digital Marketing: The Essential Toolkit
Digital Marketing: The Essential ToolkitDigital Marketing: The Essential Toolkit
Digital Marketing: The Essential Toolkit
 
10 Success Strategies for Internet Marketers
10 Success Strategies for Internet Marketers10 Success Strategies for Internet Marketers
10 Success Strategies for Internet Marketers
 
Iaee Ts2 Is Your Event Website Optimized Part 1
Iaee Ts2 Is Your Event Website Optimized   Part 1Iaee Ts2 Is Your Event Website Optimized   Part 1
Iaee Ts2 Is Your Event Website Optimized Part 1
 
Effective content marketing for professionals and small business
Effective content marketing for professionals and small businessEffective content marketing for professionals and small business
Effective content marketing for professionals and small business
 
OMiG Into the West Blogger Network
OMiG Into the West Blogger Network OMiG Into the West Blogger Network
OMiG Into the West Blogger Network
 
Internet marketing 101
Internet marketing 101Internet marketing 101
Internet marketing 101
 
Brand Design + Social Content Strategy | Level Up Webinar #5
Brand Design + Social Content Strategy | Level Up Webinar #5   Brand Design + Social Content Strategy | Level Up Webinar #5
Brand Design + Social Content Strategy | Level Up Webinar #5
 
Content is Currency - Online Marketing Summit 2013
Content is Currency - Online Marketing Summit 2013Content is Currency - Online Marketing Summit 2013
Content is Currency - Online Marketing Summit 2013
 
Content Return on Investment (ROI)
Content Return on Investment (ROI)Content Return on Investment (ROI)
Content Return on Investment (ROI)
 

Kürzlich hochgeladen

2024_hackersuli_mobil_ios_android ______
2024_hackersuli_mobil_ios_android ______2024_hackersuli_mobil_ios_android ______
2024_hackersuli_mobil_ios_android ______hackersuli
 
Tari Eason Warriors Come Out To Play T Shirts
Tari Eason Warriors Come Out To Play T ShirtsTari Eason Warriors Come Out To Play T Shirts
Tari Eason Warriors Come Out To Play T Shirtsrahman018755
 
IPv6 Operational Issues (with DNS), presented by Geoff Huston at IETF 119
IPv6 Operational Issues (with DNS), presented by Geoff Huston at IETF 119IPv6 Operational Issues (with DNS), presented by Geoff Huston at IETF 119
IPv6 Operational Issues (with DNS), presented by Geoff Huston at IETF 119APNIC
 
Making an RFC in Today's IETF, presented by Geoff Huston at IETF 119
Making an RFC in Today's IETF, presented by Geoff Huston at IETF 119Making an RFC in Today's IETF, presented by Geoff Huston at IETF 119
Making an RFC in Today's IETF, presented by Geoff Huston at IETF 119APNIC
 
Summary IGF 2013 Bali - English (tata kelola internet / internet governance)
Summary  IGF 2013 Bali - English (tata kelola internet / internet governance)Summary  IGF 2013 Bali - English (tata kelola internet / internet governance)
Summary IGF 2013 Bali - English (tata kelola internet / internet governance)ICT Watch - Indonesia
 
IP addressing and IPv6, presented by Paul Wilson at IETF 119
IP addressing and IPv6, presented by Paul Wilson at IETF 119IP addressing and IPv6, presented by Paul Wilson at IETF 119
IP addressing and IPv6, presented by Paul Wilson at IETF 119APNIC
 
Cyber Shield Up - They Shall Not Pass - Andreas Sfakianakis - Lecture at CSD ...
Cyber Shield Up - They Shall Not Pass - Andreas Sfakianakis - Lecture at CSD ...Cyber Shield Up - They Shall Not Pass - Andreas Sfakianakis - Lecture at CSD ...
Cyber Shield Up - They Shall Not Pass - Andreas Sfakianakis - Lecture at CSD ...Andreas Sfakianakis
 
Power of Social Media for E-commerce.pdf
Power of Social Media for E-commerce.pdfPower of Social Media for E-commerce.pdf
Power of Social Media for E-commerce.pdfrajats19920
 
Is DNS ready for IPv6, presented by Geoff Huston at IETF 119
Is DNS ready for IPv6, presented by Geoff Huston at IETF 119Is DNS ready for IPv6, presented by Geoff Huston at IETF 119
Is DNS ready for IPv6, presented by Geoff Huston at IETF 119APNIC
 
办理澳洲USYD文凭证书学历认证【Q微/1954292140】办理悉尼大学毕业证书真实成绩单GPA修改/办理澳洲大学文凭证书Offer录取通知书/在读证明...
办理澳洲USYD文凭证书学历认证【Q微/1954292140】办理悉尼大学毕业证书真实成绩单GPA修改/办理澳洲大学文凭证书Offer录取通知书/在读证明...办理澳洲USYD文凭证书学历认证【Q微/1954292140】办理悉尼大学毕业证书真实成绩单GPA修改/办理澳洲大学文凭证书Offer录取通知书/在读证明...
办理澳洲USYD文凭证书学历认证【Q微/1954292140】办理悉尼大学毕业证书真实成绩单GPA修改/办理澳洲大学文凭证书Offer录取通知书/在读证明...vmzoxnx5
 
Summary ID-IGF 2016 National Dialogue - English (tata kelola internet / int...
Summary  ID-IGF 2016 National Dialogue  - English (tata kelola internet / int...Summary  ID-IGF 2016 National Dialogue  - English (tata kelola internet / int...
Summary ID-IGF 2016 National Dialogue - English (tata kelola internet / int...ICT Watch - Indonesia
 
draft-harrison-sidrops-manifest-number-01, presented at IETF 119
draft-harrison-sidrops-manifest-number-01, presented at IETF 119draft-harrison-sidrops-manifest-number-01, presented at IETF 119
draft-harrison-sidrops-manifest-number-01, presented at IETF 119APNIC
 
Basic Security.pptx is a awsome PPT on your mobiel
Basic Security.pptx is a awsome PPT on your mobielBasic Security.pptx is a awsome PPT on your mobiel
Basic Security.pptx is a awsome PPT on your mobielpratamakiki860
 

Kürzlich hochgeladen (13)

2024_hackersuli_mobil_ios_android ______
2024_hackersuli_mobil_ios_android ______2024_hackersuli_mobil_ios_android ______
2024_hackersuli_mobil_ios_android ______
 
Tari Eason Warriors Come Out To Play T Shirts
Tari Eason Warriors Come Out To Play T ShirtsTari Eason Warriors Come Out To Play T Shirts
Tari Eason Warriors Come Out To Play T Shirts
 
IPv6 Operational Issues (with DNS), presented by Geoff Huston at IETF 119
IPv6 Operational Issues (with DNS), presented by Geoff Huston at IETF 119IPv6 Operational Issues (with DNS), presented by Geoff Huston at IETF 119
IPv6 Operational Issues (with DNS), presented by Geoff Huston at IETF 119
 
Making an RFC in Today's IETF, presented by Geoff Huston at IETF 119
Making an RFC in Today's IETF, presented by Geoff Huston at IETF 119Making an RFC in Today's IETF, presented by Geoff Huston at IETF 119
Making an RFC in Today's IETF, presented by Geoff Huston at IETF 119
 
Summary IGF 2013 Bali - English (tata kelola internet / internet governance)
Summary  IGF 2013 Bali - English (tata kelola internet / internet governance)Summary  IGF 2013 Bali - English (tata kelola internet / internet governance)
Summary IGF 2013 Bali - English (tata kelola internet / internet governance)
 
IP addressing and IPv6, presented by Paul Wilson at IETF 119
IP addressing and IPv6, presented by Paul Wilson at IETF 119IP addressing and IPv6, presented by Paul Wilson at IETF 119
IP addressing and IPv6, presented by Paul Wilson at IETF 119
 
Cyber Shield Up - They Shall Not Pass - Andreas Sfakianakis - Lecture at CSD ...
Cyber Shield Up - They Shall Not Pass - Andreas Sfakianakis - Lecture at CSD ...Cyber Shield Up - They Shall Not Pass - Andreas Sfakianakis - Lecture at CSD ...
Cyber Shield Up - They Shall Not Pass - Andreas Sfakianakis - Lecture at CSD ...
 
Power of Social Media for E-commerce.pdf
Power of Social Media for E-commerce.pdfPower of Social Media for E-commerce.pdf
Power of Social Media for E-commerce.pdf
 
Is DNS ready for IPv6, presented by Geoff Huston at IETF 119
Is DNS ready for IPv6, presented by Geoff Huston at IETF 119Is DNS ready for IPv6, presented by Geoff Huston at IETF 119
Is DNS ready for IPv6, presented by Geoff Huston at IETF 119
 
办理澳洲USYD文凭证书学历认证【Q微/1954292140】办理悉尼大学毕业证书真实成绩单GPA修改/办理澳洲大学文凭证书Offer录取通知书/在读证明...
办理澳洲USYD文凭证书学历认证【Q微/1954292140】办理悉尼大学毕业证书真实成绩单GPA修改/办理澳洲大学文凭证书Offer录取通知书/在读证明...办理澳洲USYD文凭证书学历认证【Q微/1954292140】办理悉尼大学毕业证书真实成绩单GPA修改/办理澳洲大学文凭证书Offer录取通知书/在读证明...
办理澳洲USYD文凭证书学历认证【Q微/1954292140】办理悉尼大学毕业证书真实成绩单GPA修改/办理澳洲大学文凭证书Offer录取通知书/在读证明...
 
Summary ID-IGF 2016 National Dialogue - English (tata kelola internet / int...
Summary  ID-IGF 2016 National Dialogue  - English (tata kelola internet / int...Summary  ID-IGF 2016 National Dialogue  - English (tata kelola internet / int...
Summary ID-IGF 2016 National Dialogue - English (tata kelola internet / int...
 
draft-harrison-sidrops-manifest-number-01, presented at IETF 119
draft-harrison-sidrops-manifest-number-01, presented at IETF 119draft-harrison-sidrops-manifest-number-01, presented at IETF 119
draft-harrison-sidrops-manifest-number-01, presented at IETF 119
 
Basic Security.pptx is a awsome PPT on your mobiel
Basic Security.pptx is a awsome PPT on your mobielBasic Security.pptx is a awsome PPT on your mobiel
Basic Security.pptx is a awsome PPT on your mobiel
 

Digital Marketing Strategy & Plan Template

  • 2. THINGS WE ARE DOING Reach Take action Follow up 1. Search engine optimization(SEO) 2. PaidAdvertisement 3. Social media marketing 4. Email Marketing 1. Content marketing 2. Conversions rate optimization 3. Social commerce 4. Create landing pages 5. Create email templets 1. Customer relationship management 2. Customer support 3. Social media profile and engagement 4. Survey
  • 3. Search Engine Optimization STEP BY STEP First Reach
  • 4. Keyword Research • First thing first, research our target audience and what they are looking in internet • Pick up targeted keyword for particular campaign • The best way to use keyword is to use long-tail keyword and LSI keywords. Example:The main keyword is “Sydney college” For LSI keyword we can use : • sydney college of the arts • colleges in sydney for international students • list of colleges in sydney for international students • sydney college of english • private colleges in sydney • international college of management sydney • australian college of physical education Search Engine Optimization
  • 5. S E A R C H E N G I N E O P T I M I Z A T I O N On-page Set up andVerify Webmaster and Analytics Account 1. Create XML Sitemap and submit to webmaster 2. Create robot.txt file and submit to webmaster 3. Check content quality and copyscape 4. Check keyword density within the content of each pages 5. Optimize Unique Title of every pages 6. Optimize Unique Description of every pages 7. Optimize heading tags (h1, h2, h3..) 8. Optimize Images of every pages 9. Optimize url, make it SEO friendly 10. If possible than try to validate HTML and CSS with W3C 11. Check for page speed and try to reduce the speed  Use gtmetrix.com  Minify html, css and JS file if possible  Enable gzip compression 1. Check broken links 2. Check canonical issues and fix, if have any. 3. Use webmaster tools to find out issues within the website in future 4. Post an article in a blog - weekly
  • 6. S E A R C H E N G I N E O P T I M I Z A T I O N Off-Page Tire 1 1. Create contextual backlinks using relevant and authority websites. 2. Directory Submission – “only few with high authority” 3. Guest Posts – “Relevant and authority website” 4. Infographic sharing – “create high quality infographic and share them to authority websites” 5. Images, videos & Files sharing - “create high quality files eg; slideshow, video and eBooks and share them to authority websites” 6. Social Share – “Share a blog post through major social sites” Tire 2 1. Social bookmark – “Share the tire 1 links to many social bookmarking websites with good authority” 2. Blog comments – “Do many blog comments for tire 1 links to related blogs” 3. Web 2.0 – “Write some article to web 2.0 websites, such as, wordpress.com, blogspot and many other” 4. Classified post – “Do some classified post with the Tire 1 links”
  • 8. P A I D A D V E R T I S E M E N T Display Ads AdWords Ads Facebook Ads Campaign It Allows UsTo Reach More People It Allows UsToTrack Results It Allows UsTo Have Geo- Targeted Ads It Allows UsTo Have Age- Targeted Ads It Provides First Page Exposure OnTheTop Of The Most Popular Search Engines, which helps to get customers from search engine fast and without doing any seo. To have consistent visitors and leads to our site. It’s important that traffic should be consistent on daily basis. And this will help to achieved consistent visitors.
  • 10. S O C I A L M E D I A M A R K E T I N G Google+TwitterFacebook Social Media Post informative content, share content and engage in posts Post informative content, share content and engage in posts Post informative content, share content and engage in posts Instagram Post informative content, share content and engage in posts Pinterest Post informative content, share content and engage in posts
  • 12. Collecting Emails for Email marketing campaign • First thing first, research our target audience and what they are looking in internet • Pick up targeted keyword for particular campaign • Write unique, informative content related to the keyword we research. • Post it in our blog, make sure we have a option of a subscribe form or call-to-action button in our blog/website.To get more email list pop-up form will preform best. Email marketing • First thing first, research our target audience and what they are looking in internet • Pick up targeted keyword for particular campaign • Write unique, informative content related to the keyword we research. • Make a landing page related to the topic and keyword, also use infographic, this is a best way to present landing page and looks professional. • Make sure we have option of a subscribe form or call-to-action button in our landing page. Using Content marketing Using Landing page Note : “Create a email template to send emails for particular campaign”
  • 13. E M A I L M A R K E T I N G Product Updates (in comparison to a customer list) Customer List (in comparison to leads) Email List Group NewsletterDaily Email List (in comparison to weekly, bi- weekly, monthly, etc) Note : “In dividing a list in this manner, give the ability to send more targeted communication. Some customers want both product and sales updates, while others might only want to hear about new versions. If we don’t give them the chance to choose, our risk losing them all- together.”
  • 14. Take a survey or create a poll for customer 0 1 2 3 4 5 6 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3 Need to collect data, what our customers are thinking about our product or services.This way we get an idea and target what our customer actually needed from us.