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German Museum Education with Social Media

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Presentation at CHArt 2012 London

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German Museum Education with Social Media

  1. 1. State of the Art: German Museum Education on the Social WebPhD Thesis "German Art Museums on the Social Web – Social Media for Museum Education" by Bianca BocatiusInstitute of Information Science, Heinrich-Heine-University Duesseldorf
  2. 2. Outline1. Designing the Social Web for Museum Learning2. Online Learning on Museum Websites and with Blogs3. Conclusions and Explanations
  3. 3. 1. Designing a Learning Place European museums are places of learning:  Learning in informal contexts  Learning of facts, improving or developing skills and feeling or enjoying a creative experience  Learning as the biggest challenge for museums today
  4. 4. 1. Designing a Learning Place The Web develops into a learning place as well.  platform for different kinds of media to publish information  a place that enables participation, engagement, and communication  a place that enhances the visitor’s experience
  5. 5. 2. Online Learning on Museum Websites The online educational museum service in Germany can be separated into three categories (PREHN, 2010):general information specialized information educational service online
  6. 6. 2. Online Learning on Museum WebsitesJewish Museum Berlin
  7. 7. 2. Online Learning on Museum Websites The Website is used  to publish information,  to guarantee public access to cultural heritage,  to enable visitors to prepare and review their visits individually,  to guarantee an online experience outside the museum walls,  to enable interested people to learn about the Jewish culture in a receptive or interactive way
  8. 8. 2. Online Learning on Museum Websites A fourth category: educational service and participatory/ collaborative learning opportunities online  Web-based participation: active engagement of visitor; visitor or participant as prosumer  Web-based collaboration: active engagement of visitors who work together voluntarily
  9. 9. 2. Online Learning on Museum Websites participatory receptive interactiveTATE museums
  10. 10. 2. Online Learning on Museum Websites The Website is used  to publish information,  to guarantee public access to cultural heritage,  to enable visitors to prepare and review their visits individually,  to guarantee an online experience outside the museum walls,  to enable interested people to learn about art in a receptive, interactive, participatory, sometimes even collaborative way  to activate dialogues and enable creative expressions
  11. 11. 2. Online Learning with Blogs Functions of social media  communication and information: microblogging, blogs, social networks, podcasts, social tagging  personalization: MySites/ Community-sites, social bookmarking  network and exchange: social networks, wikis, Sharing- sites  basic characteristic of all social media: participation and collaboration (user-generated-content and user-
  12. 12. 2. Online Learning with Blogs ArchäoLOGIN  exhibition project for the exhibition “Fundgeschichten”  school classes (age 10-16 years)  use of digital technology (iPad and a blog) to guarantee self-directed and collaborative learning about the different objects and their stories
  13. 13. 2. Online Learning with Blogs ArchäoLOGIN – Fundgeschichten blog
  14. 14. 2. Online Learning with Blogs The blog is used  as a collective knowledge archive in a static way. The blog is not used  to foster participation and/ or collaboration (no comments, no exchange, no blogosphere);  to connect and expand educational work by combining activities onsite and online;  to guarantee a communicative and participatory relationship between the museum and its visitors onsite and online.
  15. 15. 2. Online Learning with Blogs Dulwich OnView blog  since January 2008, currently with almost 25 volunteers involved  by visitors for visitors to inform others about the Dulwich Picture Gallery and its community  inside stories, guest posts by Gallery staff
  16. 16. 2. Online learning with Blogs Dulwich OnView blog
  17. 17. 2. Online learning with Blogs The blog is used  as a communication and information tool;  to guarantee a communicative and participatory relationship between the museum and its visitors onsite and online;  to foster participation and/ or collaboration (comments, exchange, blogosphere). The blog is not used  to connect and expand educational work by combining activities onsite and online.
  18. 18. 3. Conclusions and Explanations German Museum Websites  participation, collaboration and knowledge exchange mostly not intended,  focus on receptive and interactive content mediation,  information tool Social Media in German museum education  no holistic concept,  social media as another information tool,  static and one-way communication,  benefits and effects are not exploited,  participation and collaboration are connected to the real site
  19. 19. 3. Conclusions and Explanations Anglo-Saxon Museum Websites  different mediation approaches for different target-groups,  Web-based participation and knowledge exchange,  Web-based collaboration and knowledge acquisition within communities,  focus on a holistic content mediation concept,  Website as another learning place Social Media in Anglo-Saxon museum education  staff is mostly aware of the benefits and effects,  Web-based participation and knowledge acquisition,  Web-based collaboration within communities  Web as another learning place
  20. 20. 3. Conclusions and Explanations Explanations  lack of know-how (ELLIS et. al., 2007: WWW)  reluctance of technologies (PEACOCK, 2008)  fear of losing control (LOOSELEY et. al., 2009: WWW)  fear of marginalization (VOGELSANG, 2012)  Web presence has no priority – lack of time, money and will (ELLIS et al., 2007: WWW)
  21. 21. 3. Conclusions and Explantions Potential benefits and effects for learning with social media in museums  “understanding”, “learning” and “knowledge” as individual results  documentation, observation and evaluation  easy to guarantee communication, information, personalization, networking and exchange  active participation and collaboration to foster engagement, involvement and motivation to guarantee learning online
  22. 22. Thank you for your attention! Bianca Bocatiusbiancabocatius@gmail.com Meet me on linkedin

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