This document outlines various indoor, outdoor, and direct promotional advertising methods. Indoor methods include newspapers, magazines, radio, television, and films. Outdoor methods like murals/posters, advertising boards, vehicular advertising, painted displays, travelling displays, electric displays, sky advertising, and sandwich men are visible outside the homes. Direct promotion includes sales letters, circulars, booklets, catalogs, folders, package inserts, and store publications sent via mail. Display advertising uses window displays, interior displays, showrooms, and exhibitions. The document discusses the merits and demerits of these different advertising methods.
2. Information reaches within the homes
Indoor Media
Press Media
Newspapers
Magazines/Journals
Radio
Television
Films
3. •Published daily
•Merits:
i) Wide coverage and publicity
ii) Published in different language
•Demerits:
i) “Today’s newspaper is tomorrow’s waste paper”
ii) Difficult to target illiterate people
iii) High cost
Newspaper
•Types:
a) General
b) Specialist
c) Special Issues
•Merits:
i) colorful and attractive advertisements
ii) targets selected group of people
•Demerits:
i) limited circulation
ii) costly method
Magazines
7. Merits:
Creates good impact
Explanations and demonstrations can be
given
Demerits:
Costly
Audience may get irritated
8. outside the homes
Merits:
Covers many people
Best for local advertisements
Demerits:
Can be used as a
supplementary type of
advertisement
Murals/ posters
Advertising boards
Vehicular advertising
Painted display
Travelling display
Electric display
Sky advertising
Sandwich men
Handbills/ leaflets
9. • Posters on wallsMurals
• Billboards that are similar to posters but are more
attractive
Advertising Boards
• Advertisements on moving vehiclesVehicular Advertising
• Large advertisements painted on the walls of
houses or buildings
Painted Display
• Small posters pasted inside trains or busesTravelling Display
• Attractive in dark and costly
• Done in big cities
Electric Display
• Big balloons and kites carry advertising
messages
Sky Advertising
• Seen in public places dressed in fancy costumes
uttering slogans
Sandwich men
•Leaflets distributed to people in their handsHandbills
12. Direct Mail advertising
Personal contact with the customers
Characteristics:
Written form of communication
through post
Merits:
Cheaper
Detailed information is conveyed
Demerits:
Success depends on reaching the
recipient
Sales Letter Circular
Booklets And
Catalogues
Folders
Package
Inserts
Store
Publication
13. 1.Sales letter:
Persuasive in nature
Gets an enquiry letter from the reader
2.Circular:
Sent to the addresses of the customers
3.Books and catalogues:
Contains more information about the product or
the firm
Catalogues are more attractive and informative
4.Folders:
Cards containing product details
Contains illustration and attractive
5.Package inserts:
Details of other products of the company are
given along with the product purchased
6.Store Publications:
House organs
Product details are given to the wholesalers or
retailers in the form of a book or magazine
SALES LETTER
14. known as “display advertising”
Window
Display
Interior
Display
Show-room Exhibition
15. •Outside display
•Arrangement at the front of the store
•Attracts on-lookers
Window Display
•Arrangement inside the shop
•Purchasing becomes easier
•Attractive method
Interior Display
•Different product are kept
•Products are closely analyzed and observed by
the customers
Show-room
•Trade fairs or trade shows
• organized at local,national,inter-national level
•Variety of products are displayed
•Place where competitors meet
Exhibitions
18. Close touch between customer and
producer
Furnishes information about
products (be it new or old)
Increases brand popularity
Creates goodwill
Boon for new products
19. Adopting methods in advertising assuring the
results
Methods:
Giving different addresses to different media
Different papers for advertising different
departments
Coupons can be left so that further enquiries can
be made
Customers can be requested to tell how they got
the information