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Small Video before we begin! (Double click below)
09
Personal &Telephonic
interviews conducted
Across 04 Amongst 25-42
Years old
respondents
on What
Tier 3 and below, rural
villages
Primary Research
Name:- Datta Arya
Your Occupation:- Watchman
Your Monthly Income:- Rs. 15,000
Where do you invest your Savings:- Bank & Insurance
When Need of money, where do you lend it from:- Family and Friends
Name:- Shambhu Kumar
Your Occupation:- Construction worker
Your Monthly Income:- Rs.6,000
Where do you invest your Savings:- Bank & Insurance
When Need of money, where do you lend it from:- Contractor
Name:- Neeta Davgar
Your Occupation:- Housemaid
Your Monthly Income:- Rs.8,000 – Rs.9,000
Where do you invest your Savings:- Savings Bank Account
When Need of money, where do you lend it from:- Advance from
Clients/customers of services
Name:- H K Kumaraswamy
Your Occupation:- Self Employed/ Medical Store
Your Monthly Income:- Rs.40,000 - 50,000
Where do you invest your Savings:- Fixed Deposit and Business
When Need of money, where do you lend it from:- Overdraft from banks/
Friends and Relatives
Are their average incomes
and saving sources etc.,
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
• 5-20 members of similar
social standing
• Mobilize savings
• Funds used for common
interests
Self Help Groups
• Based on group
discipline
• Peer pressure
• Quick loans, No
Collateral, small
repayments, low
transaction costs
Co-Operative Model
• Federation of multiple SHGs
• Three levels of hierarchy
• Higher savings and bigger loans
• About 1000 members
Federated Self Help Groups
• Limited credit availed by
members in turns
• Similar to chit funds
• Smaller contribution by
each member
• Only repayment will
result in loan to next
member
ROSCAS Model
• NBFC agencies
• Finance to Needy
• Serve specific section of people
• RBI regulated financing
Microfinance Companies
EXISTING
MICROFINANCE
DELIVERY MODELS
Grameen Bank
• Credit union model
• Savings first strategy
Existing MF Models
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
01 02 03
Pradhan Mantri
Mudra Yojana
• Provide loans up to Rs 10
Lakh to non corporate, non
farm small/micro
enterprises
• Loans can be given by MFI,
Cooperative banks, NBFCs
National Rural
Livelihood Mission
• Idea is to organize poor into
SHG groups and make them
capable for self employment
Deen Dayal
Upadhyaya Grameen
Kaushalya Yojana
• Aims to target the age
group 15 -35 years
• Dual objectives of adding
diversity to the incomes
of rural poor families and
cater to the career
aspirations of rural youth
Self Help Group-Bank
linkage programme:
• Aims to link unorganized
sector of the population to
formal banking
Government Initiatives
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
Pradhan Mantri Jan
Dhan Yojana (PMJYD)
FinancialServices
Basic savings A/c
Access to need
based credit
Remittance
facility
Insurance
Pension
• National Mission for Financial Inclusion
• Ensures access to financial services
Kisan Credit
Card Scheme
 Get interest at saving bank rate on credit
balance in KCC account
 Insurance cover is available for the Card
holder’s life as well for the crop
 Interest subvention @2%p.a.is available
for loan amount up to Rs. 3 Lacs
 Credit facility is offered for both
agricultural as well as other agro-allied
activities.
 Notified crops / notified areas are
covered under crop insurance for all KCC
loans
Features
• Offered exclusively to the farmers
• Ensures insurance to crops
Reasons for ineffectiveness of
PMJYD and KCC:
Lack of banks close by1
Only 27% of the villages had
a bank within 5 kilometers
2
Bare minimum financial
literacy in villages
3
Increasing awareness has
become a challenge for
government.
4
Century old practice of
using currency and gold
5
Government Initiatives
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
Stakeholders’ Pain points
A. Inertia among customer habits
-Century old practice of using
currency and gold
-Skeptical when it comes to using
technology
B. Awareness level
-Unaware of the existence of other
forms of digital money
Customer
A. Overburdened
-with other schemes and services;
Needs private support to increase
financial inclusion
B. MoU with Post Office Payments
Banks
-ensures digital disbursement of
funds directly into these accounts.
(limits avenues for TeleMoney)
Government
No telecomm player has market share more
than 50% in India. This limits the scope
because of no-inter-operability of funds
between different networks.
Accessibility-major issue when targeting rural
markets.
Availability-Hard to gauge level of liquidity
available with the retailers
Tele Money
Poorly developed Eco-system
for TeleMoney as limited vendors are willing to
transact in it.
The target should be able to use retailer
network at more.
This would also increase accessibility and
boost overall volume of transactions
3rdParty Partners
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
Rural Household Savings
Average Savings in
2017 per household
= Rs. 9104
Agricultural Savings
Contribution= 52.8%
Non- Agricultural
Savings
Contribution= 47.2%
Rural Household Investments
Average investment per household in 2017
reporting any investment by type of assets (in
rupees) = Rs. 60,529
73% of the total amount is invested in physical
assets and the remaining 27% is invested in
financial Assets (Rs. 16,624/ year).
Average Monthly Household Income
Daily Wage Earners: wage labor was the most remunerative source of income for all
households contributing a major proportion of roughly half of the total household income
Rural Household Savings
Rural Household Income
Rural Household Investments
Rural HH Statistics
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
*Source(s): NABARD Survey on financial inclusion
Why Sachet-ing?
1 out of every 2
accounts is inactive
Only 1% of the rural
population invests in
financial instruments
As per the
World Bank
global index
data, 80% of
Indian adults
now have a
bank account
White spaces in the adoption of Financial Instruments
Financial institutions have invested significantly in boosting the
last-mile connectivity of their financial products. However, one
of the reasons for low adoption of instruments is
commoditization of products. Due to cost economics, products
are typically offered in standard pre-defined slabs.
Is Sachet Moment the future of Micro Finance?
The ultimate objective of providing financial services in sachets
is to help anyone access any financial product anytime,
anywhere and in any quantity, as per the specific requirement.
• Small package offerings, commonly referred to as sachets,
have transformed a few industries, including (FMCGs),
telecom and direct-to-home (DTH).
Sachet
Financial
Services
Contextual
and need
based cash
transaction
Long Tenure
Small
Savings
Micro
Financing
• One of the key objectives
of sachet services is to
‘transition from luxury to
affordability’.
• Products and services
which were earlier too
expensive for the masses
are made available in the
bare minimum and
necessary quantities.
• There is huge potential to
customise financial
products.
0%
50%
100%
2014 2017
53%
80%
Proportion of Indian Adults having a bank account
Proportion of adults having bank account
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
*Source(s): PWC report on Sachet Model for Financial Inclusion
Financial Inclusion
Financial Inclusion has become one of the most critical
aspects in the context of inclusive growth and sustainable
development in the developing countries like India. Financial
inclusion is a process of ensuring access to suitable financial
products and services needed by susceptible groups such as
weaker sections and low-income groups at an affordable
cost in a fair and transparent manner by mainstream
financial institutional players
Reasons for Financial Exclusion
Indian Financial Inclusion( as a %)
Proportion of HHs that have invested( as a %)
Even though
Financial Inclusion
is around 80%, only
9.5% of the
households have
made a significant
investment in
Financial Assets
Lack of banking facility in
the locality
Financial illiteracy & Language
Cumbersome documentation
and procedures
Lack of awareness
Initial inhibitions in approaching
a formal institution
Fear of refusal
Quite a few of the above problems were addressed with the advent of Payment
Banks. Payment Banks have played a key role in improving financial inclusion in
India. However, Payments Banks have following limitations:
Limitations of Payment Banks:
1. Smart phone and Mobile Internet penetration in rural
villages is very low.
2. Rural people in India prefer cash transactions.
3. Majority of the rural people earn daily wages.
4. Payment banks cannot issue Credit Cards.
5. Payment bank can accept deposits up to Rs. 100000/- form
single customer and doesn’t offer returns on the deposits.
Our Big
Idea
How do we
overcome these?
Scenario Planning
Scenario Planning
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
Understanding and
Empathizing the real problems
by keeping ourselves in the
shoes of rural people
Constructing
Point of view
based on the
real needs of
rural people
Coming up with
innovate solutions to
cater the real needs
of rural people
Constructing a
physical pilot study
for the proposed
idea.
Empathy
Defining
Testing and analyzing
the results of pilot
study
Daily wage earners are unable to use facilities
offered by Payments Banks due to poor internet
availability as well as lack of financial literacy
and their preference for cash transactions
To make financial transactions more accessible
and beneficial for the rural people
Ideation
Team UnKonventional decided to provide the
rural people with the option of saving their
money in small sachets through IOT enabled
technology and guarantee the returns
Prototype and Testing
The idea can be launched on a pilot basis in a
nearby village, Vadakkekara where the people
would be given NFC chips
Our Approach
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
NFC options
Chips similar to Metro Tokens in 3
different colors to make them
easily identify the risk and returns
An ATM Card Like device with an
extension allowing the same card
to act as a debit card
A Wearable NFC ring which allows
Customers wear them as a form of
traditional jewelry rings.
The Major problems as we identified are: Financial illiteracy, low smart phone and internet
penetration and the tendency to transact in cash
To Tackle this, we propose an NFC based system which allows people to invest in
Financial Instruments such as Mutual Funds, SIP or such other portfolio by mere
procurement of these Devices from local retailers
Once Procured these devices like Mutual Fund units will have its value fluctuate which
can be readily checked through mobile Apps or monitoring devices at the retailer store
These forms of Investment are highly liquid as the Investors can resell the units back to
the retailer or to others whenever in need of cash
The retailers at the end of the day will be depositing/withdrawing the Balance with Bajaj
Finserv through a Pre-maintained Deposit Account (Similar to Ola/Uber Driver Accounts)
Bajaj Finserv Invests the funds in various Financial Instruments based on the Risk
Appetite and Return Expectation
NFC tags are passive devices, which means that
they operate without a power supply of their own
and are reliant on an active device to come into
range before they are activated.
NFC Rings
NFC Chips
NFC Cards
Our Big Idea
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
In Detail
• Setting up a micro-investing
environment in the underserved
areas where the customers can
invest in the Mutual Funds with
the help of Bajaj Finserv
Expertise and gain returns on
their investment.
• Bajaj Micro will help the people
in breaking the glass ceiling by
helping people of low income
invest in Mutual Funds
Information Flow
• The information will flow
through the help of NFC
technology, from the
customers to the
shopkeeper/retailers and then
to the Bajaj Finserv server.
Customer 1
Customer 2
Customer 3
Customer 4
Retailer 1
Retailer 2
BAJAJ
Server
NFC Chip 1
NFC Chip 2
NFC Chip 3
NFC Chip 4
Customer 1
Customer 2
Retail
Shops
Mutual Funds
Portfolio
P1
P2
P3
P4
Sector Portfolios
TransferCash
Returns
Cash
MF units/Returns
Our Big Idea
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
BAJAJ Finserv would give NFC Chips/
Rings or cards to rural people upon
registration
They can invest any small amount (starting from Rs.
50) at any time in the form physical cash given to
shop keeper along with their NFC Chip.
Shopkeeper connects the tag to his/her
smartphone’s NFC(usually back of a smartphone)
Shop Keeper then uploads the investment details in
the BAJAJ finserv mobile app. A small receipt is
generated after the transaction and a message is
sent to the registered person(in the local language)
Concept note
1
2 3
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
RED CHIPWHITE CHIPBLUE CHIP
LOW RISK LOW RETURN MEDIUM RISK MEDIUM RETURN HIGH RISK HIGH RETURN
“Har roz Thodi Bachat” “Mere iraadon meh hai dum,
Bharosha Bajaj Finserv ka”
“Aaj kuch bada karte hain”
Easing Communication
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
The small retailers in villages will demand a
payoff for facilitating the system
Challenge of Onboarding Retailers
There will be requirement of obtaining
permission from the regulatory institutions
Regulatory Permissions
Villagers will be apprehensive about the
higher returns that they are promised
Convincing Customers
Retailer would be getting improved shop visits and
increased transactions
When people come to visit the shop to save their money,
the retailers get customers & have an opportunity to cross-
sell
The villagers will be promised a minimum return on their
investment
The retailers are generally trusted by villagers and they
would be instrumental in educating the villagers about the
same
Clearances from concerned regulatory institutions to be
taken beforehand
Necessary regular compliances will be met, as per the
regulations
KEY CHALLENGES MITIGATION
Challenges & Mitigation
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
• Access to Credit
• Income Generation
• Consumer Education
• Sustainable Development
• Targeted Product Development
• Bottom-up Innovation
• Distribution Systems
• Communication Links
Buying power is created by
giving the villagers an option
to save money and be able to
use it judiciously. Financial
inclusion is guaranteed.
With these savings, the
villagers get a chance to aspire
for bigger goals and not be
dependent on the
unconventional lenders for any
future planning
Providing an option to access this
facility at their nearby retail shops
and also transaction with peers are
designed based on their needs &
preferences
The villagers won’t need
to travel to feeder towns
for visiting banks to save
or transfer money
Creating Buying Power
Tailoring Local Needs
Shaping Aspirations
Improving Access
What’s in it for Key Stakeholders
BAJAJ Finserv
• Broader Customer Base
• Wider Network Reach
• Tapping Untapped Markets
• Financial Literacy within target group
Retailer
• Additional Margin
• Diversification of Business
• Higher Footfall in Store
• Alternate Source of Income
Rural Customers
• Higher Returns
• Zero Commitment
• Convenience & Data Privacy
Bottom of
Pyramid Impact
Advantages
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
Implementation
Metros
Tier 1
Tier 2
Tier 3
Tier 4
And below
Geographic Segmentation:
Target Regions:
TIER-3 TO TIER-6
centers as per RBI Classification
Target Group:
All chief Earners of Joint or
Nuclear Families
Implementing
Retailer
Pitching &
registration
Sales Team
Deployment
Sales Team
Recruitment
& Training
Program
Product
Development
and
Investment
research
IT & finance
team
recruitment
Market
Research &
Content
Development
4 weeks 2 weeks 6 weeks 4 weeks
Which states to begin with? • The states like
Punjab (20%),
Haryana (17%), Goa
& Kerala (15%
each) exhibit higher
proportion
households that
reported any
investment.
• Therefore, we
begin with these
two states in the
initial years
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
*Source(s): NABARD Survey on financial inclusion
Time Line
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
Sales & Marketing
Market Research
Content Development
Retailer Pitching & Registration
Marketing Campaign
Operations & Logisitics
IT Procurement
Sales Route Deployment
Information Technology
IT Research & Benchmarking
Back End Technlogy Development
Front End Development
Finance & Investment
Investment Research
Product Development
Audit & Analysis
Human Resource
IT Team Recruitment
Sales Team Recruitment
Sales Training Programme
Finance Team Recruitment
Week
Task
Implementation Timeline
Please refer the
following document for
timeline
Marketing
Influencer Marketing1
What?
Retailers (Influencers) should be reached
out and educated by Sales teams.
Why?
Average customer would engage with retailer
at least once a day. Retailer has the most
influencing capability for the conversion
Result?
Opening accounts with Bajaj Finserv for
retailers will create a cascading effect
among villagers
Information Dissemination2
What?
Outdoor wall paintings and Comic
Pamphlets to bring in the awareness
Why?
Bringing in the awareness and educating the
rural people is the biggest challenge
Result?
This removes skepticism from the mind of
the consumer and brings in awareness
Outdoor wall paintings ( to bring in awareness )
Comic Pamphlets ( for Educating)
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
Integrating our idea with BAPU
Future Prospects
• Using the BAPU model, when a consumer comes for the first time,
his/her profile is created by checking their government ID proof
and taking their thumb impressions
• Thereafter for every subsequent transaction, their NFC
verification will be their password/PIN. If required, this biometric
proof can be verified using smart phone like many smart phone
applications do
• Lack of ease of transactions can be addressed since every village
has at least one retailer
• Reduces duplicacy effect
In all the discourse about DBT and JAM until
now, the focus was almost entirely on Aadhaar
– the biometric identification of beneficiaries/
individuals. But Aadhaar is only an identity
authenticating system; it is not an eligibility
authenticating system.
How do we integrate BAPU?
This year’s Survey admits that JAM (Jan Dhan Yojana, Aadhar and
mobile) may have made significant progress but still faces significant
challenges. It elaborates on first-mile, middle-mile and last-mile issues
that will need to be addressed
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
Asset
Manager
Fund
CustodianCash CCPRetailers
User’s
Interface
Investors’
Data
Data Hub
Mutual
Funds
Portfolio
Transfer
Agents
Integrating our idea with Block chain
The concept we are suggesting is not that different from
bitcoin. It is in a way a physical version of bitcoins with a
major twist. While in Bitcoins there is no underlying asset
which determines value but only the speculation of the
future of bitcoin itself, here the Bajaj Chips have an
Underlying asset in the form of Equity and Debt investments.
In a Nutshell , while providing the anonymity Feature of a
Bitcoin, combining with the Trust Worthy Aspect of the
physical nature of the Asset will solve the problem of
financial Exclusion of the Masses and allow them to benefit
with the Growth of Equity Markets in the country.
A major challenge which we are Expecting is the misuse of
the Anonymity feature which as meant for simplification for
the masses but might be used as an Instrument for Tax
Evasion. The Regulatory Framework with this aspect might
also pose a challenge. This is the same reason why Bitcoin
has not yet been Made official in many of the Countries
across the globe.
To Address this we can consider usage of block chain which
can create transparency with respect to the Ownership of
these assets as they are transferred. Block chain as is already
known is a decentralized Peer to peer system which is known
for its secure and transparent nature. Combining our idea
with Block chain and Aadhar can help us address the
regulatory concerns.
Future Prospects
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
Pilot Study
Village: Vadakkekara, Kerala
Population: 20, 571
No. of Households: 5, 138
No. of Chief Earners : 8,018
Conservative Assumption :
At least 10% of the chief wage
Earners convert in the initial
1 year.
Tier: Tier 3
Total Customers: 10%*8018 = 800 Retailers: 2 ( Assuming each handling 400 )
Activities Cost (in INR)
Signing up, providing
device & Training
10,000
Monitoring (Logistics) 2,000
TOTAL 12,000
Marketing
Campaigns
Cost (in INR)
Wall paintings 12,000
Advertising in Haats 8,000
Influencer
Marketing Cost
10,000
TOTAL 30,000
Retailer Acquisition Cost
Customer Acquisition Cost
Particulars Cost (in INR)
Technology
Development
70,000
SGA 50,000
Other fixed costs
Remarks
• The cost of onboarding a retailer
includes signing them up on our
system, providing devices and training
them for onboarding customers on the
platform.
• The cost of acquiring a customer
includes cost of marketing campaigns
for spreading awareness about this
scheme.
Research and
Insights
Approach and
Scenario Planning
Our Big Idea and
Challenges
Advantages and
Implementation
Marketing and
Future Prospects
Pilot Study and
Business Impact
Business Impact
*Source(s):
Census 2011, NABARD Survey on financial inclusion, https://www.growthpoint.info/adwords-benchmarks/
Particulars %
No. of HH in Rural India 1686,12,897
Target 10%
Targetted HH 168,61,290
Conversion Rate 10%
HHs Conversion 16,86,129
Average investment per HH in 2017 (Rs.) 60,529
Assuming 10% will be invested in our product 6,053
Number of days invested(@Rs.50/chip/day) 121
Considering a revolving period of 60 days 3,000
Amount to be received 50583,86,910
Margin @ 2% 1011,67,738
Year 0 1 2 3 4 5 `6-10
Initial Outflow(Investment) (1378,30,706)
Revenue 1011,67,738 1112,84,512 1224,12,963 1346,54,260 1481,19,685 1481,19,685
Less: Costs
Retailer Margin @0.1% of amount received 50,58,387 55,64,226 61,20,648 67,32,713 74,05,984 74,05,984
Employee costs 220,00,000 231,00,000 242,55,000 254,67,750 267,41,138 280,78,194
Annual Advertising expenses 164,08,417 172,28,838 180,90,280 189,94,794 199,44,534 209,41,761
EBIT 577,00,934 653,91,448 739,47,035 834,59,002 940,28,030 916,93,746
Less: Tax @ 30% 173,10,280 196,17,434 221,84,110 250,37,701 282,08,409 275,08,124
PAT 403,90,654 457,74,014 517,62,924 584,21,302 658,19,621 641,85,622
Discounting factor @ 10% 0.909 0.826 0.751 0.683 0.621 2.354
PV of cash flows 367,18,776 378,29,763 388,90,251 399,02,535 408,68,806 1510,78,856
NPV 2074,58,282
Year 0 1 2 3 4 5 `6-10
Initial Outflow(Investment) (42,000)
Revenue 30,828 33,911 37,302 41,032 45,135 45,135
Less: Costs
Retailer Margin @0.1% of amount received 1,541 1,696 1,865 2,052 2,257 2,257
Profit 29,287 32,215 35,437 38,980 42,879 42,879
Discounting factor @ 10% 0.909 0.826 0.751 0.683 0.621 2.354
PV of cash flows 26,624 26,624 26,624 26,624 26,624 1,00,927
NPV 1,92,048
Assumptions-
Revenue growth
for 1-5 years
For 6-10 years
Discount factor
-10% p.a
-Constant
-10%
NPV Calculation
Pilot Study NPV
Financial Literacy
Proportion exposed to information
sessions on financial education
ANNEXURE 1
Classification Population
RBI Classification
Criteria for Retail Outlets
• Size of Outlet: Minimum 200 sq feet
and must have a counter. There must
be adequate room to attend to 5-6
customers at a time. This is essential
to provide efficient and courteous
service to the customers and at the
same time attend to your regular
business.
• Must have been in business for at least
5 years in order to be trustworthy for
the customers to save their money
Following facilities will be provided to the new SP:
• Biometric Reader and Software for electronic thumb impression- Bajaj Finserv
Property
• Application to update information
• Sign board with Bajaj Finserv logo with retailer shop registered name – Bajaj
Finserv property
• Commission and Special incentives from Bajaj Finserv
THANK YOU!

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Bajaj Finserv Atom 2018 Case Competition - Campus Winners

  • 1. Small Video before we begin! (Double click below)
  • 2. 09 Personal &Telephonic interviews conducted Across 04 Amongst 25-42 Years old respondents on What Tier 3 and below, rural villages Primary Research Name:- Datta Arya Your Occupation:- Watchman Your Monthly Income:- Rs. 15,000 Where do you invest your Savings:- Bank & Insurance When Need of money, where do you lend it from:- Family and Friends Name:- Shambhu Kumar Your Occupation:- Construction worker Your Monthly Income:- Rs.6,000 Where do you invest your Savings:- Bank & Insurance When Need of money, where do you lend it from:- Contractor Name:- Neeta Davgar Your Occupation:- Housemaid Your Monthly Income:- Rs.8,000 – Rs.9,000 Where do you invest your Savings:- Savings Bank Account When Need of money, where do you lend it from:- Advance from Clients/customers of services Name:- H K Kumaraswamy Your Occupation:- Self Employed/ Medical Store Your Monthly Income:- Rs.40,000 - 50,000 Where do you invest your Savings:- Fixed Deposit and Business When Need of money, where do you lend it from:- Overdraft from banks/ Friends and Relatives Are their average incomes and saving sources etc., Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 3. • 5-20 members of similar social standing • Mobilize savings • Funds used for common interests Self Help Groups • Based on group discipline • Peer pressure • Quick loans, No Collateral, small repayments, low transaction costs Co-Operative Model • Federation of multiple SHGs • Three levels of hierarchy • Higher savings and bigger loans • About 1000 members Federated Self Help Groups • Limited credit availed by members in turns • Similar to chit funds • Smaller contribution by each member • Only repayment will result in loan to next member ROSCAS Model • NBFC agencies • Finance to Needy • Serve specific section of people • RBI regulated financing Microfinance Companies EXISTING MICROFINANCE DELIVERY MODELS Grameen Bank • Credit union model • Savings first strategy Existing MF Models Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 4. 01 02 03 Pradhan Mantri Mudra Yojana • Provide loans up to Rs 10 Lakh to non corporate, non farm small/micro enterprises • Loans can be given by MFI, Cooperative banks, NBFCs National Rural Livelihood Mission • Idea is to organize poor into SHG groups and make them capable for self employment Deen Dayal Upadhyaya Grameen Kaushalya Yojana • Aims to target the age group 15 -35 years • Dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth Self Help Group-Bank linkage programme: • Aims to link unorganized sector of the population to formal banking Government Initiatives Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 5. Pradhan Mantri Jan Dhan Yojana (PMJYD) FinancialServices Basic savings A/c Access to need based credit Remittance facility Insurance Pension • National Mission for Financial Inclusion • Ensures access to financial services Kisan Credit Card Scheme  Get interest at saving bank rate on credit balance in KCC account  Insurance cover is available for the Card holder’s life as well for the crop  Interest subvention @2%p.a.is available for loan amount up to Rs. 3 Lacs  Credit facility is offered for both agricultural as well as other agro-allied activities.  Notified crops / notified areas are covered under crop insurance for all KCC loans Features • Offered exclusively to the farmers • Ensures insurance to crops Reasons for ineffectiveness of PMJYD and KCC: Lack of banks close by1 Only 27% of the villages had a bank within 5 kilometers 2 Bare minimum financial literacy in villages 3 Increasing awareness has become a challenge for government. 4 Century old practice of using currency and gold 5 Government Initiatives Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 6. Stakeholders’ Pain points A. Inertia among customer habits -Century old practice of using currency and gold -Skeptical when it comes to using technology B. Awareness level -Unaware of the existence of other forms of digital money Customer A. Overburdened -with other schemes and services; Needs private support to increase financial inclusion B. MoU with Post Office Payments Banks -ensures digital disbursement of funds directly into these accounts. (limits avenues for TeleMoney) Government No telecomm player has market share more than 50% in India. This limits the scope because of no-inter-operability of funds between different networks. Accessibility-major issue when targeting rural markets. Availability-Hard to gauge level of liquidity available with the retailers Tele Money Poorly developed Eco-system for TeleMoney as limited vendors are willing to transact in it. The target should be able to use retailer network at more. This would also increase accessibility and boost overall volume of transactions 3rdParty Partners Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 7. Rural Household Savings Average Savings in 2017 per household = Rs. 9104 Agricultural Savings Contribution= 52.8% Non- Agricultural Savings Contribution= 47.2% Rural Household Investments Average investment per household in 2017 reporting any investment by type of assets (in rupees) = Rs. 60,529 73% of the total amount is invested in physical assets and the remaining 27% is invested in financial Assets (Rs. 16,624/ year). Average Monthly Household Income Daily Wage Earners: wage labor was the most remunerative source of income for all households contributing a major proportion of roughly half of the total household income Rural Household Savings Rural Household Income Rural Household Investments Rural HH Statistics Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact *Source(s): NABARD Survey on financial inclusion
  • 8. Why Sachet-ing? 1 out of every 2 accounts is inactive Only 1% of the rural population invests in financial instruments As per the World Bank global index data, 80% of Indian adults now have a bank account White spaces in the adoption of Financial Instruments Financial institutions have invested significantly in boosting the last-mile connectivity of their financial products. However, one of the reasons for low adoption of instruments is commoditization of products. Due to cost economics, products are typically offered in standard pre-defined slabs. Is Sachet Moment the future of Micro Finance? The ultimate objective of providing financial services in sachets is to help anyone access any financial product anytime, anywhere and in any quantity, as per the specific requirement. • Small package offerings, commonly referred to as sachets, have transformed a few industries, including (FMCGs), telecom and direct-to-home (DTH). Sachet Financial Services Contextual and need based cash transaction Long Tenure Small Savings Micro Financing • One of the key objectives of sachet services is to ‘transition from luxury to affordability’. • Products and services which were earlier too expensive for the masses are made available in the bare minimum and necessary quantities. • There is huge potential to customise financial products. 0% 50% 100% 2014 2017 53% 80% Proportion of Indian Adults having a bank account Proportion of adults having bank account Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact *Source(s): PWC report on Sachet Model for Financial Inclusion
  • 9. Financial Inclusion Financial Inclusion has become one of the most critical aspects in the context of inclusive growth and sustainable development in the developing countries like India. Financial inclusion is a process of ensuring access to suitable financial products and services needed by susceptible groups such as weaker sections and low-income groups at an affordable cost in a fair and transparent manner by mainstream financial institutional players Reasons for Financial Exclusion Indian Financial Inclusion( as a %) Proportion of HHs that have invested( as a %) Even though Financial Inclusion is around 80%, only 9.5% of the households have made a significant investment in Financial Assets Lack of banking facility in the locality Financial illiteracy & Language Cumbersome documentation and procedures Lack of awareness Initial inhibitions in approaching a formal institution Fear of refusal Quite a few of the above problems were addressed with the advent of Payment Banks. Payment Banks have played a key role in improving financial inclusion in India. However, Payments Banks have following limitations: Limitations of Payment Banks: 1. Smart phone and Mobile Internet penetration in rural villages is very low. 2. Rural people in India prefer cash transactions. 3. Majority of the rural people earn daily wages. 4. Payment banks cannot issue Credit Cards. 5. Payment bank can accept deposits up to Rs. 100000/- form single customer and doesn’t offer returns on the deposits. Our Big Idea How do we overcome these? Scenario Planning Scenario Planning Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 10. Understanding and Empathizing the real problems by keeping ourselves in the shoes of rural people Constructing Point of view based on the real needs of rural people Coming up with innovate solutions to cater the real needs of rural people Constructing a physical pilot study for the proposed idea. Empathy Defining Testing and analyzing the results of pilot study Daily wage earners are unable to use facilities offered by Payments Banks due to poor internet availability as well as lack of financial literacy and their preference for cash transactions To make financial transactions more accessible and beneficial for the rural people Ideation Team UnKonventional decided to provide the rural people with the option of saving their money in small sachets through IOT enabled technology and guarantee the returns Prototype and Testing The idea can be launched on a pilot basis in a nearby village, Vadakkekara where the people would be given NFC chips Our Approach Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 11. NFC options Chips similar to Metro Tokens in 3 different colors to make them easily identify the risk and returns An ATM Card Like device with an extension allowing the same card to act as a debit card A Wearable NFC ring which allows Customers wear them as a form of traditional jewelry rings. The Major problems as we identified are: Financial illiteracy, low smart phone and internet penetration and the tendency to transact in cash To Tackle this, we propose an NFC based system which allows people to invest in Financial Instruments such as Mutual Funds, SIP or such other portfolio by mere procurement of these Devices from local retailers Once Procured these devices like Mutual Fund units will have its value fluctuate which can be readily checked through mobile Apps or monitoring devices at the retailer store These forms of Investment are highly liquid as the Investors can resell the units back to the retailer or to others whenever in need of cash The retailers at the end of the day will be depositing/withdrawing the Balance with Bajaj Finserv through a Pre-maintained Deposit Account (Similar to Ola/Uber Driver Accounts) Bajaj Finserv Invests the funds in various Financial Instruments based on the Risk Appetite and Return Expectation NFC tags are passive devices, which means that they operate without a power supply of their own and are reliant on an active device to come into range before they are activated. NFC Rings NFC Chips NFC Cards Our Big Idea Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 12. In Detail • Setting up a micro-investing environment in the underserved areas where the customers can invest in the Mutual Funds with the help of Bajaj Finserv Expertise and gain returns on their investment. • Bajaj Micro will help the people in breaking the glass ceiling by helping people of low income invest in Mutual Funds Information Flow • The information will flow through the help of NFC technology, from the customers to the shopkeeper/retailers and then to the Bajaj Finserv server. Customer 1 Customer 2 Customer 3 Customer 4 Retailer 1 Retailer 2 BAJAJ Server NFC Chip 1 NFC Chip 2 NFC Chip 3 NFC Chip 4 Customer 1 Customer 2 Retail Shops Mutual Funds Portfolio P1 P2 P3 P4 Sector Portfolios TransferCash Returns Cash MF units/Returns Our Big Idea Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 13. BAJAJ Finserv would give NFC Chips/ Rings or cards to rural people upon registration They can invest any small amount (starting from Rs. 50) at any time in the form physical cash given to shop keeper along with their NFC Chip. Shopkeeper connects the tag to his/her smartphone’s NFC(usually back of a smartphone) Shop Keeper then uploads the investment details in the BAJAJ finserv mobile app. A small receipt is generated after the transaction and a message is sent to the registered person(in the local language) Concept note 1 2 3 Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 14. RED CHIPWHITE CHIPBLUE CHIP LOW RISK LOW RETURN MEDIUM RISK MEDIUM RETURN HIGH RISK HIGH RETURN “Har roz Thodi Bachat” “Mere iraadon meh hai dum, Bharosha Bajaj Finserv ka” “Aaj kuch bada karte hain” Easing Communication Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 15. The small retailers in villages will demand a payoff for facilitating the system Challenge of Onboarding Retailers There will be requirement of obtaining permission from the regulatory institutions Regulatory Permissions Villagers will be apprehensive about the higher returns that they are promised Convincing Customers Retailer would be getting improved shop visits and increased transactions When people come to visit the shop to save their money, the retailers get customers & have an opportunity to cross- sell The villagers will be promised a minimum return on their investment The retailers are generally trusted by villagers and they would be instrumental in educating the villagers about the same Clearances from concerned regulatory institutions to be taken beforehand Necessary regular compliances will be met, as per the regulations KEY CHALLENGES MITIGATION Challenges & Mitigation Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 16. • Access to Credit • Income Generation • Consumer Education • Sustainable Development • Targeted Product Development • Bottom-up Innovation • Distribution Systems • Communication Links Buying power is created by giving the villagers an option to save money and be able to use it judiciously. Financial inclusion is guaranteed. With these savings, the villagers get a chance to aspire for bigger goals and not be dependent on the unconventional lenders for any future planning Providing an option to access this facility at their nearby retail shops and also transaction with peers are designed based on their needs & preferences The villagers won’t need to travel to feeder towns for visiting banks to save or transfer money Creating Buying Power Tailoring Local Needs Shaping Aspirations Improving Access What’s in it for Key Stakeholders BAJAJ Finserv • Broader Customer Base • Wider Network Reach • Tapping Untapped Markets • Financial Literacy within target group Retailer • Additional Margin • Diversification of Business • Higher Footfall in Store • Alternate Source of Income Rural Customers • Higher Returns • Zero Commitment • Convenience & Data Privacy Bottom of Pyramid Impact Advantages Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 17. Implementation Metros Tier 1 Tier 2 Tier 3 Tier 4 And below Geographic Segmentation: Target Regions: TIER-3 TO TIER-6 centers as per RBI Classification Target Group: All chief Earners of Joint or Nuclear Families Implementing Retailer Pitching & registration Sales Team Deployment Sales Team Recruitment & Training Program Product Development and Investment research IT & finance team recruitment Market Research & Content Development 4 weeks 2 weeks 6 weeks 4 weeks Which states to begin with? • The states like Punjab (20%), Haryana (17%), Goa & Kerala (15% each) exhibit higher proportion households that reported any investment. • Therefore, we begin with these two states in the initial years Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact *Source(s): NABARD Survey on financial inclusion
  • 18. Time Line 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 Sales & Marketing Market Research Content Development Retailer Pitching & Registration Marketing Campaign Operations & Logisitics IT Procurement Sales Route Deployment Information Technology IT Research & Benchmarking Back End Technlogy Development Front End Development Finance & Investment Investment Research Product Development Audit & Analysis Human Resource IT Team Recruitment Sales Team Recruitment Sales Training Programme Finance Team Recruitment Week Task Implementation Timeline Please refer the following document for timeline
  • 19. Marketing Influencer Marketing1 What? Retailers (Influencers) should be reached out and educated by Sales teams. Why? Average customer would engage with retailer at least once a day. Retailer has the most influencing capability for the conversion Result? Opening accounts with Bajaj Finserv for retailers will create a cascading effect among villagers Information Dissemination2 What? Outdoor wall paintings and Comic Pamphlets to bring in the awareness Why? Bringing in the awareness and educating the rural people is the biggest challenge Result? This removes skepticism from the mind of the consumer and brings in awareness Outdoor wall paintings ( to bring in awareness ) Comic Pamphlets ( for Educating) Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 20. Integrating our idea with BAPU Future Prospects • Using the BAPU model, when a consumer comes for the first time, his/her profile is created by checking their government ID proof and taking their thumb impressions • Thereafter for every subsequent transaction, their NFC verification will be their password/PIN. If required, this biometric proof can be verified using smart phone like many smart phone applications do • Lack of ease of transactions can be addressed since every village has at least one retailer • Reduces duplicacy effect In all the discourse about DBT and JAM until now, the focus was almost entirely on Aadhaar – the biometric identification of beneficiaries/ individuals. But Aadhaar is only an identity authenticating system; it is not an eligibility authenticating system. How do we integrate BAPU? This year’s Survey admits that JAM (Jan Dhan Yojana, Aadhar and mobile) may have made significant progress but still faces significant challenges. It elaborates on first-mile, middle-mile and last-mile issues that will need to be addressed Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 21. Asset Manager Fund CustodianCash CCPRetailers User’s Interface Investors’ Data Data Hub Mutual Funds Portfolio Transfer Agents Integrating our idea with Block chain The concept we are suggesting is not that different from bitcoin. It is in a way a physical version of bitcoins with a major twist. While in Bitcoins there is no underlying asset which determines value but only the speculation of the future of bitcoin itself, here the Bajaj Chips have an Underlying asset in the form of Equity and Debt investments. In a Nutshell , while providing the anonymity Feature of a Bitcoin, combining with the Trust Worthy Aspect of the physical nature of the Asset will solve the problem of financial Exclusion of the Masses and allow them to benefit with the Growth of Equity Markets in the country. A major challenge which we are Expecting is the misuse of the Anonymity feature which as meant for simplification for the masses but might be used as an Instrument for Tax Evasion. The Regulatory Framework with this aspect might also pose a challenge. This is the same reason why Bitcoin has not yet been Made official in many of the Countries across the globe. To Address this we can consider usage of block chain which can create transparency with respect to the Ownership of these assets as they are transferred. Block chain as is already known is a decentralized Peer to peer system which is known for its secure and transparent nature. Combining our idea with Block chain and Aadhar can help us address the regulatory concerns. Future Prospects Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 22. Pilot Study Village: Vadakkekara, Kerala Population: 20, 571 No. of Households: 5, 138 No. of Chief Earners : 8,018 Conservative Assumption : At least 10% of the chief wage Earners convert in the initial 1 year. Tier: Tier 3 Total Customers: 10%*8018 = 800 Retailers: 2 ( Assuming each handling 400 ) Activities Cost (in INR) Signing up, providing device & Training 10,000 Monitoring (Logistics) 2,000 TOTAL 12,000 Marketing Campaigns Cost (in INR) Wall paintings 12,000 Advertising in Haats 8,000 Influencer Marketing Cost 10,000 TOTAL 30,000 Retailer Acquisition Cost Customer Acquisition Cost Particulars Cost (in INR) Technology Development 70,000 SGA 50,000 Other fixed costs Remarks • The cost of onboarding a retailer includes signing them up on our system, providing devices and training them for onboarding customers on the platform. • The cost of acquiring a customer includes cost of marketing campaigns for spreading awareness about this scheme. Research and Insights Approach and Scenario Planning Our Big Idea and Challenges Advantages and Implementation Marketing and Future Prospects Pilot Study and Business Impact
  • 23. Business Impact *Source(s): Census 2011, NABARD Survey on financial inclusion, https://www.growthpoint.info/adwords-benchmarks/ Particulars % No. of HH in Rural India 1686,12,897 Target 10% Targetted HH 168,61,290 Conversion Rate 10% HHs Conversion 16,86,129 Average investment per HH in 2017 (Rs.) 60,529 Assuming 10% will be invested in our product 6,053 Number of days invested(@Rs.50/chip/day) 121 Considering a revolving period of 60 days 3,000 Amount to be received 50583,86,910 Margin @ 2% 1011,67,738 Year 0 1 2 3 4 5 `6-10 Initial Outflow(Investment) (1378,30,706) Revenue 1011,67,738 1112,84,512 1224,12,963 1346,54,260 1481,19,685 1481,19,685 Less: Costs Retailer Margin @0.1% of amount received 50,58,387 55,64,226 61,20,648 67,32,713 74,05,984 74,05,984 Employee costs 220,00,000 231,00,000 242,55,000 254,67,750 267,41,138 280,78,194 Annual Advertising expenses 164,08,417 172,28,838 180,90,280 189,94,794 199,44,534 209,41,761 EBIT 577,00,934 653,91,448 739,47,035 834,59,002 940,28,030 916,93,746 Less: Tax @ 30% 173,10,280 196,17,434 221,84,110 250,37,701 282,08,409 275,08,124 PAT 403,90,654 457,74,014 517,62,924 584,21,302 658,19,621 641,85,622 Discounting factor @ 10% 0.909 0.826 0.751 0.683 0.621 2.354 PV of cash flows 367,18,776 378,29,763 388,90,251 399,02,535 408,68,806 1510,78,856 NPV 2074,58,282 Year 0 1 2 3 4 5 `6-10 Initial Outflow(Investment) (42,000) Revenue 30,828 33,911 37,302 41,032 45,135 45,135 Less: Costs Retailer Margin @0.1% of amount received 1,541 1,696 1,865 2,052 2,257 2,257 Profit 29,287 32,215 35,437 38,980 42,879 42,879 Discounting factor @ 10% 0.909 0.826 0.751 0.683 0.621 2.354 PV of cash flows 26,624 26,624 26,624 26,624 26,624 1,00,927 NPV 1,92,048 Assumptions- Revenue growth for 1-5 years For 6-10 years Discount factor -10% p.a -Constant -10% NPV Calculation Pilot Study NPV
  • 24. Financial Literacy Proportion exposed to information sessions on financial education ANNEXURE 1 Classification Population RBI Classification Criteria for Retail Outlets • Size of Outlet: Minimum 200 sq feet and must have a counter. There must be adequate room to attend to 5-6 customers at a time. This is essential to provide efficient and courteous service to the customers and at the same time attend to your regular business. • Must have been in business for at least 5 years in order to be trustworthy for the customers to save their money Following facilities will be provided to the new SP: • Biometric Reader and Software for electronic thumb impression- Bajaj Finserv Property • Application to update information • Sign board with Bajaj Finserv logo with retailer shop registered name – Bajaj Finserv property • Commission and Special incentives from Bajaj Finserv

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