Aequum is an agency that provides specialized communication solutions and training to empower individuals and communities. It helps clients assess their needs, design strategies, and create customized solutions which may include training programs, print and digital media, and grassroots engagement. Aequum's experienced team develops messaging and stories, documents projects, mentors writers, and supports CSR communication, with a goal of uniting communities through inclusive and effective communication.

1. What is Aequum?
Aequum is an agency set up to provide
specialised development communication
solutions. It provides solutions that can give
empowered voice through knowledge and
awareness.
Aequum helps individuals, agencies,
communities to communicate precisely
and effectively through customized
communication solutions.
Mission Aequum
To unite communities
through effective use of
communication technology,
techniques and training
How does Aequum do this?
Training
Media – print, electronic, web &
radio
Aequum, operating from vast
experience in building awareness
among media, can:
• Assess needs
• Design a strategy
• Conceptualise a training package
• Create resources and deliver appropriate training
Our methodology conforms to best international
pedagogical practices and is interactive. We also
specialise in initiatives to sustain interest in your
issue among the media.
Aequum believes firmly in the power and
communication in local languages. We recognise the
relevance of all levels of media from the grassroots
to the national. We identify appropriate media and
build capacity at suitable levels.
Grassroots communities
The Aequum team understands grassroots
communities and has the experience to enable
community participation for empowerment
programmes.
Our communication tools and training
curriculum are specially designed to
ensure positive outcomes even among
those who may be unlettered.
Our portfolio of approaches includes
interactive training methods and
graphic communication tools proven to be
effective.

2. Content
Storytelling, Messaging and Communication Strategies
The Aequum team has several decades of cumulative
expertise in storytelling and developing messaging
strategies. We will assist you in:
• Defining communication objectives
• Creating targeted messages
• Documenting your projects
and processes
• Providing content for a wide
variety of NGO collaterals.
Mentorship
Aequum can create a cadre of
in-house writers for sustained
content building by:
Building writing skills into a hand-
picked team selected by the
organisation through on- field,
barefoot initiatives and through
long-term mentorship support
which encourages free thought
and expression
This will include:
• On-field orientations for
information gathering
• Community interview
techniques
• Story-telling techniques
Communication for CSR projects
Aequum has strong capabilities for
providing communication support to
CSR projects.
This support vertical has been
conceptualized giving recognition
to the fact that while projects on
the ground are vibrant and impactful,
there is often lack of expertise
within project teams that can help
disseminate the impact.
We can offer customized solutions to close this
gap, which includes:
• Generating success stories
• Finding ways for wide dissemination
• Building the capacity of CSR team to
independently take on communication and
messaging
• Giving support to the CSR partners of the
organization
• Conceptualizing and organizing events that
can further the CSR initiatives
Contact us:
Bharathi Ghanashyam
bharathiksg@gmail.com
9986793314