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Summer Internship Project 
To Study of Getit Infomedia Pvt. Ltd Yellow Pages and its 
market coverage in Delhi NCR Region....
Company Introduction 
Getit Infomedia Pvt Ltd has introduce a yellow page concept in India 1986 . Under 
the brand name of...
Product of Getit Infomedia 
 Network 
 Application 
 Micro communication 
 Micro Sites
Networks 
 Getit.in 
 Getit Bazaar 
 Getit Best Price 
 Getit eTopup 
 Getit Free Ads 
 Getit Mall 
 HotDeal 
 Tar...
Application 
 Getit App on Mobile 
 Hotdeal App on Mobile 
 Free Ads App on Mobile 
 Local search on facebook 
 Film ...
Micro communication 
 Car (car.getit.in) 
 Fashion 
 Food 
 Home and Interior 
 Wedding 
 Young Moms 
 Gadgets
Microsites 
 Christmas & New year 
 Diwali 
 Durga puja 
 Ganpati 
 Kumbh 
 Mysore Dusshera 
 Navratri 
 Onam 
 V...
Executive Summery 
The objective of the study was “ To study of the Getit Infomedia Pvt. Ltd yellow page and its 
market c...
Research Methodology: 
Convenience sampling 
 Malls- respondents. 
 Department stores 
 SMEs in different area 
Softwar...
Data Collection 
Primary Data: 
 A structured questionnaire 
 Personal interview of both retailer and consumers. 
Limita...
Data Analysis And Interpretation 
Which type of Business you are running? 
Interpretation 
In above bar graph is showing t...
How many employ in your Shop/Company ? 
Interpretation 
In above bar graph most of the SMEs have below ten Employ which is...
How old is your shop or company? 
Interpretation:- Above bar graph showing duration of the shop/company. Here 
60% of thos...
Have you ever applied for Business advertisement? 
Interpretation 
Above pie chart is showing that 96% SME who apply adver...
How much money you invent yearly in Advertisement? 
Interpretation:-Most of the SMEs for advertising they invest only 500-...
Which source you will go for business advertisement? 
12 
27 
69 
34 
5 
80 
70 
60 
50 
40 
30 
20 
10 
0 
News Paper Mag...
What response you got from the given source? 
Interpretation 
Most of SMEs have Very good experience with whatever the sou...
Do you know Getit Infomedia yellow page? 
Interpretation 
More than 64% people know the Getit Infomedia yellow page. That ...
How do you know about Getit Infomedia? 
Interpretation:- This pie chart indicating that how people know about the Getit 
I...
Among the following which company yellow page do you know? 
90 
46 
43 
2 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Jus...
Have you taken any services from Getit infomedia? 
Interpretation 
In the above pie chart show that approx 30% SMEs have t...
Among the follow which services you have taken? 
Interpretation 
Most of the SMEs have taken service which is yellow page ...
What is your satisfaction level after taking the service? 
Interpretation 
In the above graph there is not a major differe...
What attribute do you like in Getit Infomedia yellow Pages. 
Interpretation 
The above graph show that all the major attri...
Chi Square Test
Chi Square Test 
Type business * Investment in Advertisement Crosstabulation 
Count 
Investment in Advertisement Total 
50...
Duration Shop/company * Investment in Advertisement Crosstabulation 
Count 
Investment in Advertisement Total 
500-2500 50...
Employ shop/company * Investment in Advertisement Crosstabulation 
Count 
Investment in Advertisement Total 
500-2500 5000...
Different service and Response of customer. 
Response of sourse * Services from getit infomedia Crosstabulation 
Count 
Se...
Different yellow page * Satisfaction from Service Crosstabulation 
Different yellow page * Satisfaction from Service Cross...
Type business * Employ shop/company Crosstabulation 
Count 
Employ shop/company Total 
Below 10 20 50 More than 50 
Type b...
Employ shop/company * Duration Shop/company Crosstabulation 
Duration Shop/company Total 
Below one year Two year Three ye...
Duration Shop/company * Different yellow page Crosstabulation 
Chi-Square Tests 
Value Df Asymp. Sig. (2-sided) 
Pearson C...
SWOT Analysis 
Strength 
 Leading search local engine brand in India 
 India Oldest yellow page 
 Large market coverage...
Opportunity 
Rapid market expansion 
Large number of internet user 
Large number of apps 
People are doing more online...
Porter Five Force Model
Supplier Power: 
In the Delhi and NCR area I found that approx forty percent people know about the 
Getit Infomedia Yellow...
Competitive Rivalry: 
This is not happing with one product because most of the competitor serving 
same product in market,...
Recommondation 
In my training time when I used to meet with the any small medium enterprise i found 
a major problem rela...
So company should improve their help line system with better information. 
Company micro side and are not response fast a...
Conclusion 
As we know service sector is growing in India and its contributing more than other sector. 
Awareness of the G...
ANNEXURES 
Questionnaire on:- To Study of the yellow page of Getit Infomedia Pvt. Ltd with 
respect to their competitor In...
How old is your shop/company? 
 Below one year 
 Two year 
 Three year 
 More than three year 
Have you ever applied f...
What response you got from the selected source? 
 Very good 
 Good 
 Average 
 Bad 
 Very bad 
Do you know Getit info...
Have you taken any services from the Getit Infomedia? 
 Yes 
 No 
Among the follow which service you have taken? 
 AskM...
BIBLIOGRAPHY 
Reference Book 
Marketing Management, 14th edition, Philip Kotler, Kevin Lane Keller, Abraham 
Koshy, Mithil...
Getit infomedia Pvt Ltd.
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Getit infomedia Pvt Ltd.

  1. 1. Summer Internship Project To Study of Getit Infomedia Pvt. Ltd Yellow Pages and its market coverage in Delhi NCR Region. Presented By :- Bhanu Negi PGDM- (2013-15) Roll no-2013036
  2. 2. Company Introduction Getit Infomedia Pvt Ltd has introduce a yellow page concept in India 1986 . Under the brand name of Getit Yellow page, Its yellow page start from the Chennai which was the part of Delhi based TEJ Bandhu Group, established in 1923 one of the oldest media house in India. The founder of the Daily Tej (Urdu Newspaper) is Lala Deshbandhu Gupta, he played a prominent role in India freedom movement. 1996 first classified advertising paper “free Ads” In 2002 India first B2B and B2C Yellow page
  3. 3. Product of Getit Infomedia  Network  Application  Micro communication  Micro Sites
  4. 4. Networks  Getit.in  Getit Bazaar  Getit Best Price  Getit eTopup  Getit Free Ads  Getit Mall  HotDeal  Targets
  5. 5. Application  Getit App on Mobile  Hotdeal App on Mobile  Free Ads App on Mobile  Local search on facebook  Film review app on Facebook
  6. 6. Micro communication  Car (car.getit.in)  Fashion  Food  Home and Interior  Wedding  Young Moms  Gadgets
  7. 7. Microsites  Christmas & New year  Diwali  Durga puja  Ganpati  Kumbh  Mysore Dusshera  Navratri  Onam  Valentines
  8. 8. Executive Summery The objective of the study was “ To study of the Getit Infomedia Pvt. Ltd yellow page and its market coverage in Delhi NCR area ”. Yellow page is the old concept for searching any information from the directory. In market there are many yellow page company. From the NCR I used to collect data from the market different category of SME and finding out the reason why the other yellow page use by the SMEs, rather than Getit infomedia yellow page. To do the comparative study of yellow page. I was also doing the promotion of the company other product Askme and Askme doctor in the market, because company competitor Just dial is more popular than Askme because of Just dial have more relevant data than Askme. In the NCR many of the SME run their business so the Getit infomedia launched a product WSP my another field was the to sell the WSP in the Delhi NCR.
  9. 9. Research Methodology: Convenience sampling  Malls- respondents.  Department stores  SMEs in different area Software used:  Microsoft Excel: Used for storing the data.  SPSS: Used for analyse the collected data.  Microsoft Word: Used for report preparation.
  10. 10. Data Collection Primary Data:  A structured questionnaire  Personal interview of both retailer and consumers. Limitations of the study:-  Research is based on the collection of data which is primary .  There may be a possibility of biasness on the part of some respondents, but very much care has been taken to make this report unbiased.  Some respondents might not give the correct information due to their lack of interest and shortage of time.  Time constraint.
  11. 11. Data Analysis And Interpretation Which type of Business you are running? Interpretation In above bar graph is showing that percentage different of SME. Here service provider are 42%, retailer/dealer 44%, agent/franchise/institute 10% and distributor/wholesaler are only 4%.
  12. 12. How many employ in your Shop/Company ? Interpretation In above bar graph most of the SMEs have below ten Employ which is 71%. Those SME who have more than fifty employ in their shop/company which is 16%. And those SME have only 20 and 50 which is 9% and 4%.
  13. 13. How old is your shop or company? Interpretation:- Above bar graph showing duration of the shop/company. Here 60% of those shop/company whose shops are more than three year old. Below one year, two, three year are 10% , 13%, and 17%.
  14. 14. Have you ever applied for Business advertisement? Interpretation Above pie chart is showing that 96% SME who apply advertisement for their business. And 4% are the SME who not use the advertisement. So it is a great opportunity for yellow page company and other print media company.
  15. 15. How much money you invent yearly in Advertisement? Interpretation:-Most of the SMEs for advertising they invest only 500-2500 rupees these are the 44.79% and the SMEs who are above the 25000-500000 are the 9.39% and above the 50000 are 8.39%. and 22.92% are the those who invest 5000- 10000.
  16. 16. Which source you will go for business advertisement? 12 27 69 34 5 80 70 60 50 40 30 20 10 0 News Paper Magzine Visiting/Menu card Poster Other Series1 Interpretation:- For the advertising which source are using by the SMEs most of are using the menu/visiting card which are (69) 46.9% and magazine (27) 18.4% and News paper (12) 8.2% poster used by (34) 23.1% SMEs. And (5) 3.4% SMEs use other sources.
  17. 17. What response you got from the given source? Interpretation Most of SMEs have Very good experience with whatever the source they have selected. So it is great opportunity for the yellow page company who give the advertisement service to the SMEs.
  18. 18. Do you know Getit Infomedia yellow page? Interpretation More than 64% people know the Getit Infomedia yellow page. That means it is a good for company if Getit Infomedia will any change in their product it will not affect that, because people know about company as well as their product.
  19. 19. How do you know about Getit Infomedia? Interpretation:- This pie chart indicating that how people know about the Getit Infomedia. 34.38% SMEs know by the friends and 20.31% know by magazine, rest 45.31% are know by other it can be online, message, digital advertising etc.
  20. 20. Among the following which company yellow page do you know? 90 46 43 2 100 90 80 70 60 50 40 30 20 10 0 Just dial Getit infomedia Shulekha Other Series1 Interpretation:- It is showing different company Yellow page, It showing that how many people know Just dial which is 90 (49.72%), and Getit Infomedia 46(25.41%), Shulekha 43(23.75%) and others are 2 (1.1%).
  21. 21. Have you taken any services from Getit infomedia? Interpretation In the above pie chart show that approx 30% SMEs have taken service from the Getit infomedia. It is a very less amount of population. For that company should run some awareness program.
  22. 22. Among the follow which services you have taken? Interpretation Most of the SMEs have taken service which is yellow page of the. Now the question arise here not other. Because Ask me got very less response. It a major concern for the company.
  23. 23. What is your satisfaction level after taking the service? Interpretation In the above graph there is not a major difference between good and very poor satisfaction level on whatever service SMEs have taken. If we take the average of all the response all are going toward negative part.
  24. 24. What attribute do you like in Getit Infomedia yellow Pages. Interpretation The above graph show that all the major attribute of the yellow page very less SMEs like. Most are like other except category, price, layout and distribution. But here also showing 56.67% which is highest in graph, it can be content, data availability on Getit Infomedia yellow page etc.
  25. 25. Chi Square Test
  26. 26. Chi Square Test Type business * Investment in Advertisement Crosstabulation Count Investment in Advertisement Total 500-2500 5000-10000 10000-25000 25000-50000 More than above Type business FMCG/Service provider 1 14 7 7 5 8 42 Distributor/wh olesaler 0 1 1 0 2 0 4 Retailer/Dealer 2 22 11 6 3 0 44 Agent/franchis e/Institute 0 6 3 1 0 0 10 Total 3 43 22 14 10 8 100 Chi-Square Tests Value Df Asymp. Sig. (2- sided) Pearson Chi-Square 24.179a 15 .062 Likelihood Ratio 25.877 15 .039 N of Valid Cases 100 a. 18 cells (75.0%) have expected count less than 5. The minimum expected count is .12. Interpretation :-The Pearson Chi-Square value and the corresponding p-value being more than .05 suggest that there is no dependence of Type of Business on Investment on Advertisement.
  27. 27. Duration Shop/company * Investment in Advertisement Crosstabulation Count Investment in Advertisement Total 500-2500 5000-10000 10000-25000 25000-50000 More than above Duration Shop/company Below one year 0 8 0 0 1 1 10 Two year 0 9 1 1 2 0 13 Three year 0 6 6 3 1 1 17 more than three year 3 20 15 10 6 6 60 Total 3 43 22 14 10 8 100 Chi-Square Tests Value Df Asymp. Sig. (2-sided) Pearson Chi-Square 18.209a 15 .252 Likelihood Ratio 23.270 15 .079 N of Valid Cases 100 a. 18 cells (75.0%) have expected count less than 5. The minimum expected count is .30. Interpretation: In the above test Pearson Chi-Square and correspond value is more than the .05. So it Suggest that there is no dependence between company duration and advertisement.
  28. 28. Employ shop/company * Investment in Advertisement Crosstabulation Count Investment in Advertisement Total 500-2500 5000-10000 10000-25000 25000-50000 More than above Employ shop/company Below 10 3 40 17 7 3 1 71 20 0 1 4 3 0 1 9 50 0 1 0 0 2 1 4 More than 50 0 1 1 4 5 5 16 Total 3 43 22 14 10 8 100 Chi-Square Tests Value Df Asymp. Sig. (2-sided) Pearson Chi-Square 54.814a 15 .000 Likelihood Ratio 52.693 15 .000 N of Valid Cases 100 a. 18 cells (75.0%) have expected count less than 5. The minimum expected count is .12. Interpretation:- The Pearson Chi-Square value and the corresponding p-value being less than .05 suggest that there is high dependence of employ in the shop/company and of Business Advertisement.
  29. 29. Different service and Response of customer. Response of sourse * Services from getit infomedia Crosstabulation Count Services from getit infomedia Total Yes No Response of sourse very good 13 28 41 Good 7 23 30 Average 8 13 21 Bad 1 3 4 Very bad 1 0 1 Total 30 67 97 Chi-Square Tests Value Df Asymp. Sig. (2-sided) Pearson Chi-Square 3.626a 4 .459 Likelihood Ratio 3.767 4 .438 Linear-by-Linear Association .417 1 .519 N of Valid Cases 97 a. 4 cells (40.0%) have expected count less than 5. The minimum expected count is .31. Interpretation:- In the above table Pearson Chi square value and the correspondence value is more than .05. On the basis of this report we can say that Service of the Getit Infomedia and the consumer satisfaction level these are no dependence with each other.
  30. 30. Different yellow page * Satisfaction from Service Crosstabulation Different yellow page * Satisfaction from Service Crosstabulation Satisfaction from Service Total Very Good Good Average Poor Very poor Just dial 0 1 0 1 0 2 1,2 0 2 1 1 2 6 1,2,3 0 2 2 3 5 12 1,3 0 2 0 1 1 4 Getit infomedia 0 2 1 1 0 4 2,3 0 0 1 0 0 1 any other 1 0 0 0 0 1 Total 1 9 5 7 8 30 Chi-Square Tests Value Df Asymp. Sig. (2-sided) Count Different yellow page Pearson Chi-Square 41.631a 24 .014 Likelihood Ratio 21.143 24 .630 N of Valid Cases 30 a. 35 cells (100.0%) have expected count less than 5. The minimum expected count is .03. Interpretation In this chi square test Pearson Chi Square .014 which is less than the correspond value which is .05 here the different yellow page and the satisfaction are dependence.
  31. 31. Type business * Employ shop/company Crosstabulation Count Employ shop/company Total Below 10 20 50 More than 50 Type business FMCG/Service provider 22 7 1 12 42 Distributor/wholesaler 3 0 1 0 4 Retailer/Dealer 40 1 1 2 44 Agent/franchise/Institute 6 1 1 2 10 Total 71 9 4 16 100 Chi-Square Tests Value Df Asymp. Sig. (2-sided) Pearson Chi-Square 24.423a 9 .004 Likelihood Ratio 23.890 9 .004 Linear-by-Linear Association 6.726 1 .010 N of Valid Cases 100 a. 11 cells (68.8%) have expected count less than 5. The minimum expected count is .16. Interpretation:- In the above table Pearson Chi Square value is .004 which is less than the correspondence value .05, It indicate that here is dependence between business type and the duration of the shop.
  32. 32. Employ shop/company * Duration Shop/company Crosstabulation Duration Shop/company Total Below one year Two year Three year more than three year Employ shop/company Below 10 8 12 13 38 71 20 0 0 2 7 9 50 0 1 0 3 4 More than 50 2 0 2 12 16 Total 10 13 17 60 100 Chi-Square Tests Value Df Asymp. Sig. (2-sided) Pearson Chi-Square 8.846a 9 .452 Likelihood Ratio 13.823 9 .129 Linear-by-Linear Association 2.250 1 .134 N of Valid Cases 100 a. 10 cells (62.5%) have expected count less than 5. The minimum expected count is .40. Interpretation:- In this test Pearson Chi Square value is higher than the suggest value .05. It indicating that employ in shop/company and duration of shop/company are not dependence.
  33. 33. Duration Shop/company * Different yellow page Crosstabulation Chi-Square Tests Value Df Asymp. Sig. (2-sided) Pearson Chi-Square 23.888a 30 .777 Likelihood Ratio 19.900 30 .919 N of Valid Cases 100 a. 39 cells (88.6%) have expected count less than 5. The minimum expected count is .10. Interpretation:- Pearson chi square value is higher than the suggest Pearson chi square value .05, so the duration of the shop/company and different yellow page are un dependence with each other
  34. 34. SWOT Analysis Strength  Leading search local engine brand in India  India Oldest yellow page  Large market coverage in National wide  High customer satisfaction  Top alliance of the company  Large apps and product portfolio. Weakness  Less data deliver by helpline number.  Lack of awareness program  Reluctance among SMEs for taking the service  Lack of technology penetration
  35. 35. Opportunity Rapid market expansion Large number of internet user Large number of apps People are doing more online shopping Threat Large number of competitor Huge promotion program of competitor Competitor are also using same business model
  36. 36. Porter Five Force Model
  37. 37. Supplier Power: In the Delhi and NCR area I found that approx forty percent people know about the Getit Infomedia Yellow page that means supplier not connected to the SMEs. Other company yellow pages are well known due to their supplying power of yellow in market. I think they are giving them extra benefit to supplier. Buyer Power: Company ultimate buyer is SMEs who take the services from the Getit Infomedia. Just like WSP, other booking service, if all the power will in the hand of the SMEs, that situation will affect the company business. If they are not satisfied with company product they can switch the Getit Infomedia. Threat of New Entry: If any new app will come in the market or any service which company right now providing, it will make impact on the company service and product. Olex free add sale app is more popular in market nobody know about when Olex will launch a new service.
  38. 38. Competitive Rivalry: This is not happing with one product because most of the competitor serving same product in market, yellow page, helpline number that is why other competitor are also staying in market. In term of WSP some other competitor also selling their product in market which is similar to the WSP. They are also creating rivalry with company. Threat of Substitution: Some company product providing free here again threat for getit product. Because hare consumer getting zero switching cost. It a big challenge for the company to remove the substitute product from the market with their product.
  39. 39. Recommondation In my training time when I used to meet with the any small medium enterprise i found a major problem related to the awareness of company and their product. Everybody know about the Getit Infomedia Competitor name mostly just dial, because of their advertisement in the mass media and voice and print advertisement. If the Getit infomedia will come with some awareness program for the yellow page it cover the more market. For the distribution of the yellow page directories in market they have not the proper time and place when the company will distribute the directories most of the SME were complaining about that they do not send them directories. Most of the Getit Infomedia customers are unhappy with their behaviour after selling the any product. In the market many customer say that after complaining the related product they did not get any response from the sale executive and any other sources. For related the problem solving of consumer company should do some new.
  40. 40. So company should improve their help line system with better information. Company micro side and are not response fast as per the customer requirement. They should improve it also. Web Starter Pack is also a growing product of the Getit Infomedia it working well in the market not only in the south region even north region also. Company should improve some feature like self manage by the customer not any other or third party. Because customer not take it easy. They should do a proper market research before launching a product in the market because there is the problem with the Askme doctor it is a module for the doctor only but in the whole training I found that no doctor willing to purchase that module.
  41. 41. Conclusion As we know service sector is growing in India and its contributing more than other sector. Awareness of the Getit Infomedia yellow page is more than their competitor but a very few SME take service. If company will improve some feature which is not have other yellow page company it can make a better position than other. And most of the young age people use different mobile application for taking any service with this regard we can say company trying to deliver better service to customer because their competitor are in better position than Getit Infomedia. They have many more micro site but people don’t know about because of the less advertisement or other promotional activities.
  42. 42. ANNEXURES Questionnaire on:- To Study of the yellow page of Getit Infomedia Pvt. Ltd with respect to their competitor In Delhi NCR Region. Name:- ................................................................... Company/Shop Name:- ..................................................................... Email Id:- ..................................................................... Mobile Number:- ...................................................................... Which kind of Business you are running?  FMDG/Service provider  Distributor/Wholesaler  Retailer/Dealer  Agent/Franchise/Institute How many employ are in your shop/company?  Below 10  20  50  More than 50
  43. 43. How old is your shop/company?  Below one year  Two year  Three year  More than three year Have you ever applied for business advertisement?  Yes  No How much money you invest yearly in advertisement?  500-2500  5000-10000  10000-25000  More than above Which source you will go for advertisement?  News Paper  Local market magazine  Menu/visiting card  Poster  Any other
  44. 44. What response you got from the selected source?  Very good  Good  Average  Bad  Very bad Do you know Getit infomedia yellow page?  Yes  No How do you know about Getit Infomedia?  TV Advertisement  Magazine  Friends  Any other Among the following which company yellow pages you know?  Just dial  Getit Infomedia  Shulekha  Any other
  45. 45. Have you taken any services from the Getit Infomedia?  Yes  No Among the follow which service you have taken?  AskMe  Getit Bazaar  Yellow page  Digital Marketing What is your satisfaction level after using the service?  Very Good  Good  Average  Poor  Very Poor What attribute do you like in Getit Infomedia Yellow Page?  Category  Price  Layout  Distribution  Any other
  46. 46. BIBLIOGRAPHY Reference Book Marketing Management, 14th edition, Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha Published by Prentice Hall, USA Marketing Research by Donald R Cooper, Pamela S Schindler, J K Sharma. Other http://www.getitgroup.in/about-us.html http://en.wikipedia.org/wiki/Yellow_pages https://www.google.co.in/search?q=porter+five+forces&espv=2&source

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