When it comes to driving the traffic through digital marketing channels, there are many options available. But two most important channels are- Search Engine Optimization and Social Media Optimization. So here 10 Reasons Why Social Media Optimization Is Better Than Search Engine Optimization

1. 10 Reasons Why Social
Media Optimization Is
Better Than Search
Engine Optimization

2. When it comes to driving the traffic through
digital marketing channels, there are many
options available. But two most important
channels are- Search Engine Optimization
and Social Media Optimization.
Search Engine Optimization
Search engine optimization is the process of
getting traffic from the free or organic
search results from search engines including
Google, Bing and Yahoo.

3. Social Media Optimization
Social media optimization is the process of getting
traffic from the social media channels including
LinkedIn, Facebook, Twitter, Pinterest, Instagram,
Tumblr, Google plus, Reddit, YouTube etc.
Why is SMO better than SEO?
Here are the top ten reasons for social media
optimization a better channel than search engine
optimization.

4. 1. Quick Results
If you are looking for increasing number of
visitors to your website then SMO is the
better option as you need to publish a
simple post with the call to action. In the
case of SEO, you need to optimize the
website and wait to see the results till it
lands higher in the search engine result
pages.

5. 2. Huge Traffic
You simply need to follow the right social
media strategy to drive the huge traffic to
your site. Also, the traffic gets multiplied and
you suddenly see the hike in your statics in
Google Analytics. The reason is due to
engagement of posts in the form of like,
comments and shares by social buttons. So
you get the chance to show your product
and services to the larger audience.

6. 3. Higher Conversions
Social media optimization not only drives huge
traffic but the higher conversions as well. You
need to put the call to action button and link
for sign up or contact us and you will get the
lead directly to your website. The conversion
rate is also often higher than search engine
optimization. Even you can set a virtual shop
like Shopify and get the conversions. This will
not only save the time but money as well.

7. 4. High Visibility
The visibility is high due to the larger number of
audience. You can increase the reach and frequency
of your posts by posting to the number of groups. As
groups have members that are based on your
products and services people are more likely to click
the post. This increases the traffic and more visits to
your website. Also, if you need to increase the
visibility and awareness for your products without
the site, you can do this by setting Facebook or
Twitter page.

8. 5. Targeted Traffic
In search engine optimization, you cannot
choose the audience and can get irrelevant
traffic as well. But by performing social
media optimization, you can choose the
audience and get the targeted traffic. It
makes sense to feature your products to the
right audience. This implies you will also get
the conversions from the targeted audience.

9. 6. No Need to Build Authority
It’s frustrating when you put a lot of efforts
in the optimization of your website and you
don’t come on the first page of Google. The
reason you have very less number of
inbound links and then you hire the
specialist to do link building activity. But in
the case of social media optimization, no
need to build domain authority to get the
results.

10. 7. Better Reputation Management
SMO develops the trust and credibility
in the people. People get the views of
others in the form of comments or
reviews on the profile. Good social
profile and reputation help them to
take a decision of purchasing the
product in the buying cycle.

11. 8. Less time
It takes a lot of time to get the ranking on the
first page of Google. It requires link building,
optimization, and high-quality content. Then
you can expect traffic and later on the
conversions. So SEO efforts are not only time-
consuming but required high-quality
professionals. SMO takes very less time to get
the results. If your social media strategy is
good then you can expect the results instantly.

12. 9. Less Resources
SEO requires the team of specialists including
content writer, developer, SEO specialist, web
designer etc. And a lot of tools to track the
website performance. But SMO can be handled
by one specialist with lesser technicalities and
time. No need to spend the money on the
website as you can set the virtual shop such as
Shopify. You can link back the Shopify profile to
your social media profile and can sell your
products easily.

13. 10. Less Efforts
If you are a start-up or an individual, you cannot
afford to spend money hiring a team of professional
for optimizing the website. You surely look for lesser
efforts and good results. Social media optimization is
the right channel that requires lesser efforts and yield
good results in quick time. So that you can manage
other tasks related to your business properly.
So due to these reasons social media optimization is
better than search engine optimization. What are you
waiting for? Hire a social media expert to optimize your
social media profile today.

14. THANK YOU 
Source :- http://digitalmarketingdeal.com/blog/10-reasons-why-
social-media-optimization-is-better-than-search-engine-
optimization/
We are Digital Marketing Deal, which is engaged in Digital
Marketing Services & Training Program. Our Company offered all
Digital Marketing Solutions with Effective ROI for Your Business.
We deal in these all Activities Search engine Optimization, Social
Media Optimization, PPC Marketing & Advertisement, Facebook
Marketing, Likes, Services, Content Writing Marketing, YouTube
Marketing in Best Negotiable Prices.
Contact Us:- +91 7015614933| http://digitalmarketingdeal.com