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Beyond Numbers
Digital Analytics
Al Nahar TV
campaign Digital Media
2nd of December, 2015
BN
© 2015 Beyond Numbers l All rights reserved
Boycott
Impact
This document is protected under the copyright laws. This document contains information that is
proprietary and confidential to Beyond Numbers, which shall not be disclosed outside or
duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate Beyond
Numbers. Any use or disclosure in whole or in part of this information without the express written
permission of Beyond Numbers is prohibited.
© 2015 Beyond Numbers. All rights reserved.
Beyond Numbers
Digital Analytics
BN
BNBeyond Numbers l Digital Analytics
Hashtags
1
Twitter Trending
Total Number of
BN
Tweets
24,165 22,810of
#‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬
of
#‫حذف‬_‫قنوات‬_‫النهار‬
Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone
&
Total Number of
BN
Impressions
5,483,693 7,102,024
of
#‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬
of
#‫حذف‬_‫قنوات‬_‫النهار‬
Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone
&
Average tweets
BN
Per hour
503.4
Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone
475.2
of
#‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬
#‫حذف‬_‫قنوات‬_‫النهار‬
of
&
Share of
BN
Tweets
Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone
41% 57% 2%
Tweets were
Original
Of Of
Tweets were
Retweets
Tweets were
Replies
Of
#‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬
Share of
BNTime range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone
41.5 57.7 0.8
Tweets were
Original
Of Of
Tweets were
Retweets
Tweets were
Replies
Of
#‫حذف‬_‫قنوات‬_‫النهار‬
% % %
Tweets
Hashtags
BN
Top Tweets
Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone
18.8K884K
16.7K250K
18.2K17.8K
18.2K17.8K
241
240
218
179
Share of
BN
Demographics
Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone
87%
Of overall Tweets
13% 99% 1%
Of overall Tweets
#‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬ #‫حذف‬_‫قنوات‬_‫النهار‬
Share of
BN
Top Sources
Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone
Of overall tweets
were coming from
Android
#‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬
49.1% 44.7%
#‫حذف‬_‫قنوات‬_‫النهار‬
Share of
BN
Top Sources
Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone
28.5
%
Of overall tweets
were coming from
iPhone
#‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬ #‫حذف‬_‫قنوات‬_‫النهار‬
15.4
%
Share of
BN
Top Sources
Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone
14.3% Of overall tweets
were coming from
Desk Top
10.6%
#‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬ #‫حذف‬_‫قنوات‬_‫النهار‬
Buzz
BN
Graph
Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone
BNBeyond Numbers l Digital Analytics
Searches
2
Google Trending
Investment
BN
Over time
Data captured on 29th of November, 2015 – 11:55 PM Cairo Time Zone
[GMT+2]
‫سعيد‬ ‫ريهام‬‫النهار‬ ‫قناة‬
Related searches
BN
Top Queries
‫سعيد‬ ‫ريها‬ ‫أخبار‬ ‫اخر‬
‫سعيد‬ ‫ريهام‬ ‫أخبار‬
‫سعيد‬ ‫ريهام‬ ‫عودة‬
100
40
35
‫الرياضية‬ ‫النهار‬ ‫قناة‬ ‫تردد‬
‫مباشر‬ ‫بث‬ ‫النهار‬ ‫قناة‬
‫النهار‬ ‫قناة‬ ‫تردد‬
100
95
90
Data captured on 29th of November, 2015 – 11:55 PM Cairo Time Zone
‫سعيد‬ ‫ريهام‬ ‫النهار‬ ‫قناة‬
Thank You
Beyond Numbers l Digital Analytics
BN

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Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

  • 1. Beyond Numbers Digital Analytics Al Nahar TV campaign Digital Media 2nd of December, 2015 BN © 2015 Beyond Numbers l All rights reserved Boycott Impact
  • 2. This document is protected under the copyright laws. This document contains information that is proprietary and confidential to Beyond Numbers, which shall not be disclosed outside or duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate Beyond Numbers. Any use or disclosure in whole or in part of this information without the express written permission of Beyond Numbers is prohibited. © 2015 Beyond Numbers. All rights reserved. Beyond Numbers Digital Analytics BN
  • 3. BNBeyond Numbers l Digital Analytics Hashtags 1 Twitter Trending
  • 4. Total Number of BN Tweets 24,165 22,810of #‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬ of #‫حذف‬_‫قنوات‬_‫النهار‬ Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone &
  • 5. Total Number of BN Impressions 5,483,693 7,102,024 of #‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬ of #‫حذف‬_‫قنوات‬_‫النهار‬ Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone &
  • 6. Average tweets BN Per hour 503.4 Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone 475.2 of #‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬ #‫حذف‬_‫قنوات‬_‫النهار‬ of &
  • 7. Share of BN Tweets Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone 41% 57% 2% Tweets were Original Of Of Tweets were Retweets Tweets were Replies Of #‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬
  • 8. Share of BNTime range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone 41.5 57.7 0.8 Tweets were Original Of Of Tweets were Retweets Tweets were Replies Of #‫حذف‬_‫قنوات‬_‫النهار‬ % % % Tweets
  • 9. Hashtags BN Top Tweets Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone 18.8K884K 16.7K250K 18.2K17.8K 18.2K17.8K 241 240 218 179
  • 10. Share of BN Demographics Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone 87% Of overall Tweets 13% 99% 1% Of overall Tweets #‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬ #‫حذف‬_‫قنوات‬_‫النهار‬
  • 11. Share of BN Top Sources Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone Of overall tweets were coming from Android #‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬ 49.1% 44.7% #‫حذف‬_‫قنوات‬_‫النهار‬
  • 12. Share of BN Top Sources Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone 28.5 % Of overall tweets were coming from iPhone #‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬ #‫حذف‬_‫قنوات‬_‫النهار‬ 15.4 %
  • 13. Share of BN Top Sources Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone 14.3% Of overall tweets were coming from Desk Top 10.6% #‫حذف‬_‫قنوات‬_‫النهار‬_‫من‬_‫الريسيفر‬ #‫حذف‬_‫قنوات‬_‫النهار‬
  • 14. Buzz BN Graph Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone
  • 15. BNBeyond Numbers l Digital Analytics Searches 2 Google Trending
  • 16. Investment BN Over time Data captured on 29th of November, 2015 – 11:55 PM Cairo Time Zone [GMT+2] ‫سعيد‬ ‫ريهام‬‫النهار‬ ‫قناة‬
  • 17. Related searches BN Top Queries ‫سعيد‬ ‫ريها‬ ‫أخبار‬ ‫اخر‬ ‫سعيد‬ ‫ريهام‬ ‫أخبار‬ ‫سعيد‬ ‫ريهام‬ ‫عودة‬ 100 40 35 ‫الرياضية‬ ‫النهار‬ ‫قناة‬ ‫تردد‬ ‫مباشر‬ ‫بث‬ ‫النهار‬ ‫قناة‬ ‫النهار‬ ‫قناة‬ ‫تردد‬ 100 95 90 Data captured on 29th of November, 2015 – 11:55 PM Cairo Time Zone ‫سعيد‬ ‫ريهام‬ ‫النهار‬ ‫قناة‬
  • 18. Thank You Beyond Numbers l Digital Analytics BN