3. VISION & GOALS
• To encourage people to become more knowledgeable about the products they are buying and to
buy more natural products.
• To motivate people to get creative and reuse their products and materials which will reduce their
carbon footprint. (To encourage creativity)
• To increase brand awareness
• To make back the money we spent and more.(To break even)
• To use the market day as an experiment to see if we should continue our business in the future
• To get very positive feedback from our customers that confirms that using natural ingredients
can be just as effective as chemicals
• & to raise the most money for the charity of our choice
• To increase the amount of visits on our Instagram page
4. MARKET
RESEARCH
Target Market: Girls/Women age 10+ (mainly teenage girls because of our products and the fact that they
spend a lot of time online - especially during Corona).
Capturing the market share:
1. Staying up to date with new trends
2. Use our customers ideas (from the google form).
3. Online advertising - Getting our brand Name out there - Stay active on our Instagram account
@raw_and_radiant_
4. Familiarize the customers with our goals, visions and benefits of our products.
5. Allow people to order before hand so that when they come to fetch their products they will see our other
products and buy those as well (They would also bring their friends).
6. Understand the value of the product that our competitors are selling so that we can go above that.
5. MARKET
RESEARCH
What we learnt from the questionnaire:
• People are really happy and interested with what we are planning to sell.
• More girls engaged in the survey then boys, but that doesn't really affect our results as our target market is girls
anyway.
Product Uniqueness:
• Our raw products are sustainable (completely natural ingredients).
Why we believe our venture is viable:
• We make sure that we sell products that we love as well as what our consumers want (information taken from the
survey). We believe in our products do if we sell it with that energy then hopefully other people will feel the same.
• We are also keeping up with the trends and we know that teenage girls love tye - dye (we know from experience).
• Trendy and innovative products.
• Look at costs before deciding on final selling prices - so that we can gain profit instead of working at a loss.
8. BUSINESS DECISIONS & MARKETING PLAN
Product:
• People in 2020 are starting to realize how important sustainable and natural products are.
• People are willing to spend money on things that would benefit them and not compromise the environment.
• We are following the trends.
• They will admire the effort that we are putting in to ensure the products are sustainable but also of high quality.
Price:
• We researched prices and called the shops where we bought the products to see how much we spent on the products
• We then added a 100% profit to the masks and a 20% profit to everything else.
Promotion:
• We will give a 10% discount to orders before the spring fair.
• We will also do a clear out sale at the end if our products are not selling.
• We are constantly engaging with our customers on instagram, and we are asking for their feedback (e.g for their favorite
scents for lip balms and body scrubs)
• We are asking other to promote our business, by giving us shoutouts on Instagram
9. BUSINESS DECISIONS AND MARKETING PLAN
Packaging:
• We won't have a stall to decorate as everything will be on an online platform.
• Body products - Glass bottles/containers with stickers of our logo on the lid and labels of our
product's name.
• Tye - Dye masks and tops - Brown paper bags with stickers of our logo on them.
Place:
• Will be on an online platform.
• This might effect our number of orders because they aren't able to see the products in person
and therefore they are less trustworthy
• However, people are online more because of Corona and therefore more people will have
access to ordering.
10. SWOT ANALYSIS
• We have 4171 Instagram followers collectively so this will make it easier to market our
products.
• Our target market is teenage girls and we are teenage girls do we will know what is in
demand.
• We have logical thinkers in our group (people who are good with numbers).
• We are all quite creative and have the ability to think creatively
• Most of our group are not coming back to school and therefore have more time to
make the product.
• Noa’s sister is very experienced in making homemade products.
Strengths
11. SWOT ANALYSIS
• We can't see eachother because of social distancing and we aren’t able
to work together, this may affect our productivity.
• People will be skeptical to buy stuff because of COVID - 19.
• Our target market does not include males.
• Materials are hard to come by during lockdown.
• We don't have a lot of adults that follow us on social media accounts.
Weaknesses
12. SWOT
ANALYSIS
• We are selling products on a global scale (the website is available to whole world).
• Acceptance of the internet as a marketing and customer service medium. Having an
online business may allow us to earn more of a profit, than if we were having a
market.
• Use of natural ingredients. No harmful products. (Opportunity to build our brand)
• All products are custom made.
• We are able to do more marketing because it's online and we have been given an
opportunity to connect with our customers through messages.
Opportunities
13. SWOT
ANALYSIS
• Might be quite a few groups with similar product ideas.
• Prices are high for raw materials.
• Competitors may have better prices.
• Weather (tie- dye needs sun to dry)
• Because the economy is crashing, people won't want to spend a lot of money on non essential
items.
• In our products we are using natural ingredients that are more expensive, if people aren’t willing
to spend this amount of money, we may be in a loss
• People may not believe that natural products are as effective.
Threats
14. FINANCIAL PLAN
Tie-Dye Tops
Brown paper bags: R39,00 - 6
pack (R6,50/each)
• White tops: R38,00/each
• Tie - Dye kit: R178 - Makes
10 (R17,80/each)
• Cost price amounts to
R62,30
• Selling price = R62,30 + 20%
profit = R74.86 (Rounded up
to R75/top)
15. FINANCIAL PLAN
Lavender Body Scrub:
• Essential oil: R49/10ml - makes 13 jars (R3,77/jar)
• Epsom salts: R24,49/500g - makes 1 jar (R24,49/jar)
• Sugar: R19/1kg - makes 4 jars (R4,75/jar)
• Vanilla extract: R19/100ml - makes 6 jars (R3,17/jar)
• Coconut oil: R80/500ml - makes 4 jars (R20,00/jar)
• Glass Jars: R9/jar
• Cost price amounts to R65,18
• Selling price = R65,18 + 20% profit = R78,22
(rounded up to R79,00/jar)
Eucalyptus body scrub:
• Coconut oil: R80/500ml - makes 2 jars
(R40/jar)
• Sugar: R19/1kg - makes 2 jars (R9,50/jar)
• Essential oil: R49/10ml - makes 13 jars
(R3,78/jar)
• Glass Jars: R9/jar
• Cost price amounts to R62.28
• Selling price = R62.28 + 20% profit =
R74.74 (Rounded up to R75.00)
16. FINANCIAL PLAN
Coffee Body Scrub:
• Coconut oil: R80/500ml - makes 4 jars
(R20,00/jar)
• Coffee grounds: R58,00/200g - makes 4
jars (R14,50/jar)
• Sugar: R19/1kg - makes 8 jars (R2,38/jar)
• Glass Jars: R9/jar
• Cost price amounts to R45,88
• Selling price = R45,88 + 20% profit =
R55,06 (rounded up to R56/jar)
Lemon body scrub:
• Coconut oil: R80/500ml - makes 2 jars
(R40/jar)
• Sugar: R19/1kg - makes 2 jars (R9,50/jar)
• Essential oil: R49/10ml - makes 13 jars
(R3,78/jar)
• Glass Jars: R9/jar
• Cost price amounts to R62.28
• Selling price = R62.28 + 20% profit =
R74.74 (Rounded up to R75.00)
20. FINANCIAL PLAN
Tie - Dye COVID face masks
• Fabric: R180/queen sheet - makes
roughly 43 masks (R4,19/mask)
• Elastic: R7,00/meter - makes 5
(R1,40/mask)
• Tie - Dye kit: R178 - makes 20 masks
(R8,9/mask)
• Brown paper bags: R39,00 - 6 pack
(R6,5/bag)
• Cost price amounts to R20,99
• Selling price = R20,99 + 100% profit =
R41,98 (Rounded up to R42,00/mask)
21. SUMMARY OF PRODUCTS
Tie-dye face masks (made by Mia)
Lip balm (made by Noa)
Tie-dye shirts (made by Natasha)
Body scrubs (made by Chloé)
Thankyou for following
us along with our
presentation.
