1. BUILDING A CULTURE OF
HEALTHY LIVING
GARY APPELSIES, MS, CHHC, AADP
July 24, 2014
2. WHY?
• Help the residents of our community
be the healthiest they can through
diet and nutrition.
• Change lives for the better…
one step at a time.
• Be the gathering place for
the entire community.
5. WE ARE THE CHAMPIONS
• Leadership
• Staff
• Volunteers
5
CREATES
• Interest in healthy eating
• Meet monthly
• Role model behavior
• Engage members and staff
ChampionsTraining
CommitTrain Educate
Role
Model
Grow
6. 6
COMMITMENTS FOR HEALTH
• Offer healthy options at all meetings
• Eat more fruits and vegetables
• Increase water
• Eliminate sugary drinks
• Add in nutrient dense foods
to crowd out poor food choices
CommitTrain Educate
Role
Model
Grow
7. 7
• Create awareness
• Communicate
• Educate
• Shift thinking
BUILDING THE CULTURE
CommitTrain Educate
Role
Model
Grow
8. LEAD BY EXAMPLE
• Model healthy behaviors for members
• Healthy options become the norm
• The healthy choice is the easy choice
• Rethink your drink
8
CommitTrain Educate
Role
Model
Grow
9. GROW THE CULTURE
• Build programming
• Adapt based on feedback and metrics
• Continuous staff education
• Shared understanding and awareness
with community partners
9
CommitTrain Educate
Role
Model
Grow
10. PIECES OF THE PUZZLE
• HEPA
• HEALTHY LIVING CAFÉ
• PROGRAMS
• SUSTAINABILITY
10
11. • HEPA = Healthy Eating Physical Activity
• Baseline program for all
activities
• A program of Y-USA
11
HEPA
11
12. HEALTHY LIVING CAFÉ
• Affordable, healthy food choices
• Sense of community
• Champions on the frontline
12
13. CAFÉ TIMELINE
T-90 Days
Create menu
Develop recipes
Test recipes
Write SOPs
T-60 Days
Finalize Menu
Begin marketing
Hire staff
Train staff
Design display
case layout
Tastings
T-30 Days
Full marketing
Sampling
Friends/Family Day
Media Day
0 Days – Hard Open
Samples in lobby
Referrals from staff
Conduct surveys
Social media
Live radio feed
T+30 Days
Community partner day
Referrals from staff
In-house marketing
Special events
T+60 Days
and Beyond
Conduct surveys
Open house for local
businesses
Appreciation Day
13
14. PROGRAMS
14
• High quality, low cost and enriched experience
• Time-friendly and affordable
• Based on the interest and needs of the community
• Strengthens relationships
and member involvement
15. CALENDAR MONTH OCTOBER
CALENDAR YEAR 2014
1ST DAY OF WEEK MONDAY
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
29 30 1 2 3 4 5
Class: Cancer fighting
and immune boosting
foods
FREE popcorn in café
Book Club: The China
Study
Lunch: In café w/ Gary
Gary's Birthday! Gary
shares some of his
favorite healthy
birthday snacks.
Cooking Class: A farmers
bounty
FREE: popcorn in café
FREE popcorn in café
6 7 8 9 10 11 12
10-Day Sugar
Challenge
Book Club: The China
Study
Cooking Class: Fall
Harvest
Class: Shopping 101
Farm to Table foods
FREE popcorn in café
Movie and discussion:
Super Size Me
Breakfast: In café w/
Gary
Book Club: The China
Study
Class: Cancer fighting
and immune boosting
foods
Class: Intro to how
foods fight cancer
Field Trip: Farmers Market
FREE popcorn in café
FREE popcorn in café
13 14 15 16 17 18 19
Book Club: The China
Study
Class: Cancer Fighting
Foods
Cooking Class: Eat the
Rainbow
Dinner: In café w/Gary
10-Day Sugar
Challenge
Class: Cancer fighting
and immune boosting
foods
FREE popcorn in café
Book Club: The China
Study
Class: Discovering
Dairy Alternatives
Class: Maintaining a
healthy weight
Cooking Demo: Keeping
your energy high with
juices and smoothies
Field Trip: Family trip to
pumpkin patch and
Roast seeds and carve
pumpkins in Y kitchen
Class: Fueling up on low
fat, high fiber foods
FREE popcorn in café
20 21 22 23 24 25 26
10-Day Sugar
Challenge
Book Club: The China
Study
Class: Basics of plant
based nutrition
Class: Favoring Fiber
Cooking Class: Soups
Book Club: The China
Study
FREE popcorn in café
Cooking Class: A
farmers bounty
Demo: Kids Crazy Juices
Class: Favoring Fiber
Cooking Class: Soups
FREE popcorn in café
27 28 29 30 31 1 2
Book Club: The China
Study
FREE popcorn in café
Cooking Class: Fall
Harvest
Class: Basics of plant-
based nutrition
Cooking Class: Cooking
as a Family
FREE popcorn in café
Book Club: The China
Study
Class: Basics of plant-
based nutrition
2014
OCTOBER
Monthly Challenge
Join our 10 day Sugar
Challenges.
Target 3 classes, 300 members
Monthly Features
Breast Cancer Awareness Month
National Farm-to-Table Month
Popcorn Month
SAMPLE CALENDAR
15
FREE popcorn in café
Lunch: In café w/ Gary
birthday snacks.
FREE: popcorn in café
7 8 9 10 11
1
ds
afé
Movie and discussion:
Super Size Me
Breakfast: In café w/
Gary
Book Club: The China
Study
Class: Cancer fighting
and immune boosting
foods
Class: Intro to how
foods fight cancer
Field Trip: Farmers Market
FREE popcorn in café
FR
14 15 16 17 18
he
Gary
10-Day Sugar
Challenge
Class: Cancer fighting
and immune boosting
foods
FREE popcorn in café
Book Club: The China
Study
Class: Discovering
Dairy Alternatives
Class: Maintaining a
healthy weight
Cooking Demo: Keeping
your energy high with
juices and smoothies
Field Trip: Family trip to
pumpkin patch and
Roast seeds and carve
pumpkins in Y kitchen
Class: Fueling up on low
fat, high fiber foods
FR
21 22 23 24 25
ant Class: Favoring Fiber
Cooking Class: Soups
Book Club: The China
Study
FREE popcorn in café
Cooking Class: A
farmers bounty
Demo: Kids Crazy Juices
Class: Favoring Fiber
Cooking Class: Soups
FR
28 29 30 31 1
ant-
Cooking Class: Cooking
as a Family
FREE popcorn in café
Book Club: The China
Study
Class: Basics of plant-
based nutrition
16. MARKETING PLAN
• Healthy eating champions
• In-branch marketing
• Web / social marketing
• Local media
• Loyalty club
16
18. HIGH LEVEL MEASUREMENTS
1.Leads, referrals and lead conversions
2.Transactions and dollar per customer
3.Member surveys
4.Testimonials
5.Social memberships
18
19. WHAT I BRING TO THE TABLE
• Passionate
• Collaborator and communicator
• Charismatic leader
• Change accelerator
• Experienced food service executive
• YMCA board member and finance chair
• Proven curriculum
20. Creating a culture of healthy eating for our
community…small steps lead to big changes.
