Betsy Landon

Greater Boston Area United States

Sr. Web Marketing Manager

Technology / Software / Internet

SEARCH ENGINE OPTIMIZATION and SEARCH ENGINE MARKETING • Increased search engine traffic by 50-100% for enterprise and consumer web sites using SEO strategies. • Developed digital strategies and executed web site marketing plans and development projects for enterprise and mid-tier companies • Achieved high conversion rates for pay-per-click SEM campaigns for Google AdWords, Yahoo, Bing, LinkedIn DEMAND GENERATION & MARKETING OPERATIONS • Marketing Salesforce & Pardot Administrator • Develop and manage online marketing campaigns: webinars, email list acquisition, email list segmentation, email marketing, event promotion, ad insertions, surveys, and banner ads to generate q...