EXECUTIVE SUMMARYClient’s requirement Panion Project seeks to a

1. EXECUTIVE SUMMARY Client’s requirement: Panion Project seeks to address the optimal performance of care workers in Canada and the USA by ensuring better access to quality care. ……………………………… Introduction Healthcare happens to be the concern of every facet of humanity and for this reason, the Panion project is of great interest and relevance to every community where it exists. At some point in our lives, we have found ourselves, or a family member, or a colleague, or friends needing medical attention, and we all desire that this health/medical situation be treated with the utmost care, skill, professionalism, and acceptable standard. It would therefore be interesting to render our professional knowledge towards providing valuable information, analyzing potential challenges and opportunities, improving the system and methods to optimize the desired outcome of the Panion project. A lot of factors that undermine the performance of care workers as identified by the client are but are not limited to; · The mismatch between job specification and care worker’s attributes. · The huge commission charged by health care agencies. · Poor compensation and benefits packages, · Long distances are often required to deliver service to health- seeker, · Absence of incentives for skill enhancement and career development. Scope: Having identified the problems that increased employee turnover in health care services, the Panion project seeks to address these problems and also increase employee retention by using employees retention strategies and tools like training, employee engagement, and development, benefits, and other

2. employee capacity building skills. Speak up… • If you don’t understand something or if something doesn’t seem right. • If you speak or read another language and would like an interpreter or translated materials. • If you need medical forms explained. • If you think you’re being confused with another patient. • If you don’t recognize a medicine or think you’re about to get the wrong medicine. • If you are not getting your medicine or treatment when you should. • About your allergies and reactions you’ve had to medicines. Pay attention… • Check identification (ID) badges worn by doctors, nurses and other staff. • Check the ID badge of anyone who asks to take your newborn baby. • Don’t be afraid to remind doctors and nurses to wash their hands. Educate yourself… • So you can make well-informed decisions about your care. • Ask doctors and nurses about their training and experience treating your condition. • Ask for written information about your condition. • Find out how long treatment should last, and how you should feel during treatment. • Ask for instruction on how to use your medical equipment.

3. Advocates (family members and friends) can help… • Give advice and support — but they should respect your decisions about the care you want. • Ask questions, and writedown important information and instructions for you. • Make sure you get the correct medicines and treatments. • Go over the consent form, so you all understand it. • Get instructions for follow-up care, and find out who to call if your condition gets worse. Know about your new medicine… • Find out how it will help. • Ask for information about it, including brand and generic names. • Ask about side effects. • Find out if it is safe to take with your other medicines and vitamins. • Ask for a printed prescription if you can’t read the handwriting. • Read the label on the bag of intravenous (IV) fluid so you know what’s in it and that it is for you. • Ask how long it will take the IV to run out. Use a quality health care organization that… • Has experience taking care of people with your condition. • Your doctor believes has the best care for your condition. • Is accredited, meaning it meets certain quality standards. • Has a culture that values safety and quality, and works every day to improve care. Participate in all decisions about your care… • Discuss each step of your care with your doctor.

4. • Don’t be afraid to get a second or third opinion. • Share your up-to-date list of medicines and vitamins with doctors and nurses. • Share copies of your medical records with your health care team. The goal of Speak Up™ is to help patients and their advocates become active in their care. Speak Up™ materials are intended for the public and have been put into a simplified (i.e., easy-to- read)format to reach a wider audience. They are not meant to be comprehensive statements of standards interpretation or other accreditation requirements, nor are they intended to represent evidence-based clinical practices or clinical practice guidelines. Thus, care should be exercised in using the content of Speak Up™ materials. Speak Up™ materials are available to all health care organizations; their use does not indicate that an organization is accredited by The Joint Commission. 8/19 SpeakUp™ Speak Up™ About Your Care ©2019 The Joint Commission | May be copied and distributed | Department of Corporate Communications RUA GUIDELINES

5. Include the following sections a. Introduction of brochure i. Includes brochure title ii. Identifies date published iii. Describes individuals or groups iv. Brochure properly cited, included on reference list, and submitted with assignment b. Summary of article -brochure citation required i. Explain the main topics discussed c. Communication -brochure citation required i. Review information that promotes communication between patients and healthcare providers d. Personal Reflection i. Why did this topic interest you? e. Evaluation of brochure (Brochure & nursing article must be cited) i. Was the information provided in the brochure beneficial? Could you incorporate it in your patient education? ii. What was done well, and what could have been improved in the brochure? iii. Was the information presented clearly? iv. Did current nursing or healthcare related research article support the information presented in the brochure? v. What population or individuals does this article apply to (i.e., who will benefit the most from this brochure)? vi. Who else can use this information? vii. Will this information increase patient safety? f. Evidence Review & Application i. Evidence was integrated from a recent (5 years) scholarly

6. nursing journal article to support your answers. g. Conclusion i. Restates main ideas ii. Includes supporting information from body of paper iii. Summarizes the benefits of following the brochure's advice to a person at risk APA FORMAT -12pt -Times New Roman -Title Page and References Page -THREE PAGES LONG NOT INCLUDING title page and references page. -HEADERS a. Summary of Brochure b. Patient Communication c. Personal Reflection d. Evaluation of Brochure e. Evidence Review and Application f. Conclusion Better Access to Better Care PP A BRIEF INTRODUCTION REDUCE WASTE | IMPROVE QUALITY | CREATE VALUE

7. Better Matches Happier Care Workers Meaningful Feedback Lower Fees Customizable Service THE PROBLEM Inefficiencies in the personal care & support industry have led to injuries, wasted time, and billions in wasted funds Mismatched •Wasted time •Avoidable Injuries •Poor outcomes •Unsatisfied clients •Language barriers •Frustrated Clients Costly •Agencies take up to 30% • No benefits • No pensions • No insurance • No meaningful support from agencies

8. Distance • Transportation distances can vary • Care workers can spend hours travelling each day • Constant travel can tire a care worker and add risk Revolving Doors • High turnover • High care worker burnout • Little loyalty • Quality control is diminished • Clients and care workers suffer alike There is a Better Way… THE DIFFERENCE Panion.ca matches Care Workers and their Clients based on important factors like

9. Language, Expertise, Experience, Education, Complexity, Frequency, etc. We treat Care Workers the way we want Our Family Members to be Treated: with Respect and Dignity. ● Better Matching ● More Secure Data (PIPEDA, GDPR+) ● Lower Fees (15% to 25% vs 30%) ● Easy to use, easy to navigate App ● GPS Tracking ● Local Area Managers Ensure Quality ● Care Workers are offered Pensions, Benefits, and Insurance ● Optional Body Cameras OUR STRATEGY PP Profile creation is

10. simple, straight forward, and makes matching easier Matches are driven by AI or by users themselves, and based on profile data PANION only takes 15% - 25% from each transaction PROFILE MATCHING TRANSACTIONS PLATFORM OVERVIEW Fast | Effective | Easy to Use CUSTOMER JOURNEY AWARENESS FEEDBACKPROFILE & MATCHING CARE VISITS Targeted Campaigns Partnerships Word-of-Mouth

11. Referrals Easy Client/Care Worker Feedback Third-Party, Anonymized Data Comparable, Meaningful Feedback Easy to Create Profiles Automatic or Manual Matches Matches Based on Client’s Needs GPS Tracking Client/Care Worker Messaging Automatic Time Logs A Better Platform | A Simpler Way | A Care-Focused Process Local Area Managers Ensure Quality Control is Maintained TIERED PLANS Bronze Silver Gold Platinum

12. • Limited Expertise • Basic Education • 0 – 2 Years of Experience • One Language • More Expertise • University Degree or equivalent • 2 – 5 Years of Experience • One or more Languages • Subject Matter Experts • University Degree or equivalent • 5+ Years of Experience • One or more Languages • Subject Matter Experts • Masters Degree • 7+ Years of

13. Experience • One or more Languages $15-$20 $20-$30 $30-$40 $40+ Hourly Rates are based on Expertise, Experience, Education, and Languages Spoken Care Workers are Encouraged to Upskill, Gain Experience, and Earn More Hourly Basic Care | Everyday Activities Advanced Care | Treatments Therapies | Long-Term Care & Retirement Residences $23 Est. Avg. MARKET SIZE Ontario Canada will be the First Launching Point Ontario Market Size 160,000+ Care Workers (58% Personal Support Workers, 25% Registered nurses) Millions of Clients (100,000 in long term care homes) 14%

14. 23% 0% 5% 10% 15% 20% 25% % of Ontarians Aged 65+ 2011 2036 Long Term Care Home/Community Care Hospital MARKET SIZE ] Ontario, British Columbia, & Oklahoma are Targeted for Years 1 to 3 Canada & USA Market Size 1.5+M Care Workers in Total Tens of Millions of Clients Thousands of Retirement and Long Term Care Homes

15. Total Serviceable Market (TSM) Canada: 60% of 320,000 = 192,000 USA: 50% of 1,180,000 = 590,000 Market Penetration Projections Canada: 10% of TSM = ~19,000 USA: 7.5% of TSM = ~45,000 Total North American Potential = 64K Care Workers 5-YEAR GROWTH PLAN Awareness Rate (5-Year Period) Estimated percentage of Care Workers in North America that will know about Panion 2.5% - 7.5% (TSM x 5% = 39,100) 15% - 20% (39,100 x 17.5% = 6,843) $3,107 (6,843 x $3,107 = $21M Rev. / Year) Conversion Rate (5-Year Period) Estimated percentage of aware Care Workers in Ontario that become regular members of Panion

16. Average Revenue Rate (5-Year Period) Estimated annual revenues from each Care Worker, averaged over the first five years MVP Launch Improve Grow P h a s e 1 Business Plan Marketing Plan Operations Plan Marketing Campaigns App. Development Branding Developed Launch Beta in Ontario & BC & OK 500+ Care Workers P h

17. a s e 2 Bug Fixes Marketing Campaigns Launched Area Managers Trained Operational Improvements Focus on Validated Opportunities 1,500+ Care Workers P h a s e 3 App V.1.0 Launched Marketing Improvements

18. Process Improvements Negotiate Better Benefits, Insurance, & Pension Plans for Care Workers 4,000+ Care Workers P h a s e 4 App V.1.5 Launched SEO & Digital Presence Campaigns Revenue Streams Expanded Additional Educational Opportunities for Care Workers Expand Reach Across North America (opportunity-driven)

19. 6,800+ Care Workers Years 1 – 2 Up to $4M in Total Rev. Years 3 – 5 Up to $50M in Total Rev. PP “If you care about the Care Workers, they in turn will care about their Clients” REVENUE POTENTIAL $- $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000

20. $4,500 0 200 400 600 800 1000 1200 1400 Year 1 Year 2 Year 3 Year 4 Year 5 Earnings per Care Worker Panion's Revenues Hours $3,107 Average Annual Earning Per Care Worker Over 5 Years $10.7M Average Annual Revenues Over 5 Years - 1,000 2,000 3,000 4,000

21. 5,000 6,000 7,000 8,000 $- $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 1 2 3 4 5 5-Year Revenue & Care Worker Projections Total Estimated 5-Year Revenue Total Care Workers USA/CAN REVENUE POTENTIAL $16,065 $33,345 $51,840

22. $88,704 $123,079 $165,600 $200,928 $238,464 $278,208 $320,160 - 200 400 600 800 1,000 1,200 1,400 1,600 $- $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Market Penetration (100% = 64,000 Care Workers) Projected Revenues (in 000s)

23. by Market Penetration Revenues (in 000s) Avg. Annual Hours Per Care Worker $300M+ Annual Total Potential in Canada & USA Combined OUR COMPETITORS HOMECAREHUB STAFFY CARINGSUPPORT B2B2C: Works with agencies and takes over ownership of client care B2B Focused: An agency that reduces hiring costs and complexity B2B Focused: Monthly fee based model, with care worker profiles Includes a Rating System No Benefits No Insurance No Pension Plan No Incentive to Upskill Includes a Matching System No Benefits

24. No Insurance No Pension Plan No Incentive to Upskill Includes 6 Types of Care No Benefits No Insurance No Pension Plan No Incentive to Upskill THANK YOU Do you have any questions? Mr. Rahi Tajzadeh LinkedIn: www.Rahi.ca Email us at [email protected] Or visit us at www.TheBigLeaf.com PP http://www.rahi.ca/ mailto:[email protected] http://www.thebigleaf.com/ Appendix Business Plan BUSINESS PLAN

25. Our Innovative Business Model Puts Clients & Care Workers First Industry •NAICS •Size & Growth •Metrics •Major Players •Trends •Factors Affecting Change •Business Models •Best Practices •Innovation(s) •Supply/Value Chain •Gaps •Unmet Needs •Opportunities Market •Size & Growth •Segments •Demographics •Psychographics •Cohorts •Geographical Distribution •TSM •Innovation(s) •Medium(s) •CRM/Best Practice •Gaps •Unmet Needs •Opportunities

26. Opportunity •Summary of Industry Opportunities •Summary of Market Opportunities •Compatible & Complimentary Opportunities •Overall Analysis •Opportunities to Innovate •Internal Capabilities Analysis •Opportunity Selection Marketing •Target Market(s) •Value Proposition •8Ps •Touchpoint(s) Plan •Branding •Marketing Materials •Awareness/Ad Campaigns

27. •Sales Process & CRM •Post-Purchase Plan •Additional Requirements •Expansion Plan •Basic Projections Operations •Leadership Plan •All Human Resources Requirements •All Operating Procedures/Bylaws •I.T. Management •Office Needs •Communications, Collaboration, & Working Requirements •Tools (SW/HW) •Expansion Plan •Opportunities Finance •Financial Model •Overall Sales & Financial Projections (IS, SCF, BS) •Risk Mitigation

28. Strategy •Expansion Plan •Payroll & Related Protocols •Tax Plan •Government Support •Corporate Structure & Shares •Dividend Plan

EXECUTIVE SUMMARYClient’s requirement Panion Project seeks to a

EXECUTIVE SUMMARYClient’s requirement Panion Project seeks to a

EXECUTIVE SUMMARYClient’s requirement Panion Project seeks to a

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EXECUTIVE SUMMARYClient’s requirement Panion Project seeks to a