1. MAKING MY LOGO
STEP BY STEP
By Beth Rowling

2. MY SKETCH
This was my first idea which came from the ‘DreamWorks’ logo. I liked the
idea of everything being surreal, I liked the clouds which gave me the
idea of the thought bubble, and ‘the only way is up’. In this sketch I have
made the thought bubble blue, but I am thinking about making a plain
black logo, to see if I like this better.

3. This is my first finished logo, I am going to discuss how I made this, and
why I chose to make a logo like this. I will be making more than one
logo, so that when it comes to having my animation lesson, I can
choose my favourite logo to animate.

4. STEP ONE
First I used the ‘shapes’ tool on PowerPoint, to create a basic thought
bubble. I wanted to use a thought bubble because it resembles a
cloud, which fits in with he idea of ‘UP’ which is the slogan for my
productions. If I was to animate this logo, I would make the 3 smaller
bubble appear one after the other.

5. STEP TWO
Then I changed the colours and the thickness of the lines, to make the
shape suitable to what I wanted it to look like. I want to keep my colour
palette simple so I have just used two different shades of blue and my
logo will consist of black writing. Looking at professional logos, their colour
palette is very simple, which is the reason I want to keep mine simple.
To resemble a real logo.

6. STEP THREE
I then saved the shape as a JPEG which I then opened up in Photoshop.
Where I Added my basic text. I chose a font that I think is suitable for a
company logo. I had to ensure that my ‘U’ and ‘P’ were on different
layers so I could carry out the next part.

7. STEP FOUR
I ensured that both the ‘U’ and the ‘P’ were on separate layers so I could
join them together (as shown above) I did this to create a more
eye-catching and unique logo. I know that film companies often have a less
detailed version of their logo on the credits, which I could use the ‘UP’ for.

8. STEP FIVE
This is the final product, this is the logo which I would use at the start of
the trailer. All I have done here is added the company name
underneath in capital & bold letters, to ensure that people read the
company name. This logo will only be on screen for a few seconds,
which is why I didn’t want it to be too detailed.

9. CREDITS LOGO
I like this logo better
than the original
version because
although it is not as
eye catching, I
think it looks more
professional, mayb
e if I made the
thought bubble just
a black outline, the
other would look
professional.
I decided to make a different version of the same logo, to go at the end
of my trailer, if I decided to put credits on. I have taken the ‘UP 'and just
simplified the logo by taking away the cloud. I mentioned earlier that I
Would use the ‘UP’. I think it looks very effective.

10. MY SKETCH
I based this idea around animation. I was thinking of ways in which I could
animate my logo. I thought of using a train because the movement and
animation is obvious. I don’t think this logo relates directly to any one
professional logo, but I wanted to keep it simple and small like many
professional logos.

11. This is the second logo which I decided to make, I will now discuss how
I made this logo and why I chose this logo. I don’t think that this is the logo
That I will choose to animate, but at least I know I have a few to choose
From.

12. STEP ONE
I found an image on Google of an animated train which I liked, I then
opened this up in Photoshop, ready to add my production title. I did try using
A few different pictures of trains, but I think this one is the best, it has a space
Perfect for the text to fit in.

13. STEP TWO
I then simply just added in some text, in a font which I liked, and think
looks professional and suitable for a logo. I decided to just stick with plain
Black, mainly because when I created my first logo, I used colour but then
Preferred the simplified version, which was all black.

14. MY SKETCH – PARADISE PRODUCTIONS
I got the idea for my paradise productions logo from the ‘Columbia’
logo. I liked this logo because I like the way it is a full screen logo, I like
the sunset, which is what I searched when I was looking for my logo. This
logo has a centre piece which is obviously the woman, I chose a picture
with a centre piece also, which in my case is the boat.

15. This is my final logo idea, this is the most detailed logo. I have based this
idea on the idea of the ‘Columbia’ logo, which is a whole screen picture.
I like the colours of this logo and think that an animation would look really
effective.

16. STEP ONE
I found this picture of a sunset on Google, I then opened it up in
Photoshop and resized it to the correct size for my logo. I like this picture
because, as it is coming up to my animation lesson I think it would be a
good idea to animate the water, a ripple effect or even to move the
boat. I think this logo would be the most effective.

17. STEP TWO
I did try black writing on this logo, but I decided that the white stands out
a lot more and makes the logo a lot more bright and clean cut. I am
using a large ‘P’ and am going to fit the other text in, for this reason I
have ensured that each piece of text is on a different layer.

18. STEP THREE
I added the work ‘Paradise’ I chose to put this in capital letters to
emphasise to quality of my ‘productions’ I think the white looks very
effective.

19. STEP FOUR
This is the final logo, this is my favourite logo, I think this is the logo I am
going to animate. I did try to cut out the water on this picture, to add a
ripple effect when it comes to my animation lesson, however this was too
hard. I think that when it gets to my lesson I may have to select a different
picture, but of a similar nature.

20. ANIMATION

21. CREDITS LOGO
Since this is the logo I have decided I am going to use and is the logo I
chose to animate – I have made a credits logo, I have just simply take the
orange colour of the sunset glow and made a very simplistic logo.