1. Name: Beth Melia Product: Armani Jeans
Narrative – What is the story of the ad, characters, settings, conflicts, resolutions Mise-en-scene (What colours, sets and props are used? Why?)
Cristiano Ronaldo has lost his shirt and has to walk around topless while he is looking Black and white.
for it. The maid finds the top and then hides it again so Ronaldo must continue to walk
around topless. At this time there are close up of the Armani jeans Ronaldo is wearing. Hotel Room
Very French movie type.
Target Audience – Who is the product for?
Men and Women
Sounds - What can you hear?
Upbeat humorous music.
Camera Shots – What shots are used and why?
Long shots, medium shots and close ups.
Advertising Techniques – What techniques are used and why?
Humour
Sex Appeal