12 Instagram Posts That Help To Boost Your Business
Do you want to embellish your customer experience by using enticing
images or videos? Have you ever tried Instagram posts to promote
your service or product? Everyone wants to gain social media
recognition for their business. Over the years, different types of social
media platform have been established. Many of them helped
companies to stay pertinent in this competitive world, but now new
social media platform have emerged and people are making full use of
them to augment their marketing prospects. From the many one such
platform, Instagram; that has not only gained prominence as a great
place to share images, but it is also playing an important role in
helping to enhance the social media marketing for your business.

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Instagram can be highly-targeted, visual advertising channel for
your brand. In fact, it provides a brand with 25% more
engagement over other social platforms. This means that it is a
prime channel to build the brand for an e-commerce business. A
good Instagram post is not as simple as just snapping a photo,
applying a filter and posting it to your news feed. If you want to
have a real impact, your posts need to be carefully begeted and
shared with purpose and resolute. Here is a quick look at how you
can use Instagram post in a well creative manner to enhance your
business prospects.

Acquaint Yourself With Instagram
Business
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Instagram is a great place to make a name for your brand and
while certain type businesses such as fashion and food industries
find it a lot easier to gain a following then others. Unlike other
social networks, Instagram is completely photo or video centric, so
users can posts images or short videos but not text update like
they can on twitter or Facebook. Try to acquaint yourself with
Instagram because this is one of the better platform to generate
leads and improve your business growth.

Share Images To Capture The Attention

Before sharing any image on your Instagram business profile, it is
important to plan first; what you are going to share with your potential
customer. If you want to sell some product through this platform then share
the image of the product that you want to sell. No one would be ready to
purchase things that they have not seen. When you are selling stuff online,
you might not be able to show the real product. But visual is important in
social media platform like Instagram as well. So, post the image of those
products to enhance the chance of being sold.

Add Relevant Hashtags

Your goal on Instagram is to engage your customer while also
growing your followers. Posting new, interesting or engaging
images will satisfy the first requirement but to grow your
followers it is extremely important to provide a hashtag links on
your photos. Hashtagging your photos makes it easy for people
to find your photos that are searching for those specific terms.

Embed Videos On Your Blog

Instagram videos are not as popular as photos, but they offer many
benefits, it is hard to avoid capitalizing on them. Instagram also offer filter
and editability tool to enhance the quality of the videos. Like Instagram
photos, the videos can easily be re-purposed to other social media sites and
your website.

Include a variety of videos in your Instagram account and use those videos
to promote your brand. You can also endorse your Instagram account by
embedding the videos on to your website and encouraging visitors to visit
and follow your business page for more exclusive content.

Follow Your Followers Back

Until and unless people follow you, the images that you are sharing
won’t be seen by many. So, try to increase your number of followers on
Instagram. While doing this, you need to remember that the process of
following on the world of social media is a reciprocal process. The best thing
you can do to increase your number of followers is to follow others. In
addition, you have to quite exertive on Instagram, post your photos on a
regular basis to ensure that people subscribe to your update.

Engage Your Potential Customer

Engagement is a two-way street, show your customer why they should
be loyal to your business? What can your business offer to them?
Remember, before you begin to share your photos, think about the
message you want to communicate to your customer. Instagram allows
business to build visual connections and inspire brand loyalty. So, make sure
your images generate a consistent tone and message.

Offer Something Exclusive
Extending promotions and give-aways is a great way to stay active,
drive engagement and encourage users to purchase your
products. Incentivize your customers to re-post your photos
and receive a certain percentage off in their next purchase.
Have A Complete Profile
Your bio is one of the most important part of your Instagram
profile. Through this people will come to know about you and
decide whether they will follow you or not. The bio includes
different things in it;
web links

Direct Messaging

Instagram introduced direct marketing and most people assumed its use for
personal conversations with friends, but it can be used in creative ways to grow
your business and market your brand. You can send direct message up to 15 users
per message and only those included in the message will be able to view the image
and the comments. Consider offering special discount to the customers via direct
messaging.

Evoke An Emotion
Pictures have the ability to generate a certain emotions, whether it is happy,
curious, excited or motivated. So, be certain that the feeling you express is
something you want your customer to connect to your business.
Motivate Prospects To Act
If you want to give your readers a reason to act, it is better to provide some sense of
urgency. Remember, you are not just competing against other retailer for the same
item or trade-offs. Your bigger opposition is customer inaction, it is much easier for
prospects to click on the next shiny item. Make people an offer they can not
refuse, try to give them one-time offer to encourage a response. This is one of the
great way to generate traffic and increased leads to your business.

Call-To-Action
Social media calls to action are a necessary element of any social media marketing
implementation. They nudge prospects, customers and public to take action that is
track able. When a call to action aligns with your business goals, it can help you get
measurable results that support your key marketing objectives.
These are all ways you can use Instagram to improve your marketing strategy. This is
not all about attracting the masses, it is about providing value, so that right people
find you and stick with you. It is absolutely possible to have success for any
business on Instagram as long as you lead with a right mindset

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