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Does Your Website Have a Brand Strategy?

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Does Your Website Have a Brand Strategy?

  1. 1. DOES YOUR WEBSITE HAVE A BRAND STRATEGY?
  2. 2. DOES YOUR WEBSITE HAVE A BRAND STRATEGY? WHAT DOES THAT EVEN MEAN?
  3. 3. DOES YOUR WEBSITE HAVE A BRAND STRATEGY? WHAT DOES THAT EVEN MEAN? CAN I IMPLEMENT A BRAND STRATEGY MYSELF?
  4. 4. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE?
  5. 5. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL
  6. 6. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL ❏ CONTENT STRATEGY
  7. 7. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL ❏ CONTENT STRATEGY ❏ CALL TO ACTION
  8. 8. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL ❏ CONTENT STRATEGY ❏ CALL TO ACTION ❏ SOURCES OF TRAFFIC
  9. 9. THE LOOK AND FEEL OF YOUR WEBSITE
  10. 10. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS
  11. 11. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE
  12. 12. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE ❏ LOGO AND BRANDING
  13. 13. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE ❏ LOGO AND BRANDING ❏ NAVIGATION
  14. 14. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE ❏ LOGO AND BRANDING ❏ NAVIGATION ❏ CONSISTENT ON ALL DEVICES
  15. 15. THE CONTENT STRATEGY OF YOUR WEBSITE
  16. 16. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT
  17. 17. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES
  18. 18. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES ❏ STATIC OR FRESHLY UPDATING CONTENT
  19. 19. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES ❏ STATIC OR FRESHLY UPDATING CONTENT ❏ WHO WILL WRITE THE CONTENT
  20. 20. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES ❏ STATIC OR FRESHLY UPDATING CONTENT ❏ WHO WILL WRITE THE CONTENT ❏ SOCIAL MEDIA INTEGRATION
  21. 21. YOUR WEBSITE’S CALL(S) TO ACTION
  22. 22. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA
  23. 23. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM
  24. 24. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM ❏ CONSISTENT AND FREQUENT
  25. 25. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM ❏ CONSISTENT AND FREQUENT ❏ IMMEDIATE RESPONSE
  26. 26. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM ❏ CONSISTENT AND FREQUENT ❏ IMMEDIATE RESPONSE ❏ STATIC AND PROMOTIONAL
  27. 27. SOURCES OF WEBSITE TRAFFIC
  28. 28. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO)
  29. 29. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC)
  30. 30. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC) ❏ SOCIAL MEDIA STRATEGIES
  31. 31. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC) ❏ SOCIAL MEDIA STRATEGIES ❏ CONTENT MARKETING
  32. 32. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC) ❏ SOCIAL MEDIA STRATEGIES ❏ CONTENT MARKETING ❏ OFFLINE ADVERTISING
  33. 33. THE TOUGHEST MARKETING QUESTION FOR MOST BUSINESSES:
  34. 34. THE TOUGHEST MARKETING QUESTION FOR MOST BUSINESSES: HOW MUCH DO I BUDGET FOR ONLINE MARKETING?
  35. 35. BUDGETING YOUR WEBSITE & BRAND STRATEGY - YELLOW PAGES METHOD
  36. 36. BUDGETING YOUR WEBSITE & BRAND STRATEGY - YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 1-2X MONTHLY AD SPEND
  37. 37. BUDGETING YOUR WEBSITE & BRAND STRATEGY - YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 1-2X MONTHLY AD SPEND ❏ ONGOING BUDGET -.5-1 X MONTHLY AD SPEND
  38. 38. BUDGETING YOUR WEBSITE & BRAND STRATEGY - POST YELLOW PAGES METHOD
  39. 39. BUDGETING YOUR WEBSITE & BRAND STRATEGY - POST YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 20% OF REVENUES
  40. 40. BUDGETING YOUR WEBSITE & BRAND STRATEGY - POST YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 20% OF REVENUES ❏ ONGOING BUDGET - 10-15% OF REVENUES
  41. 41. DOES YOUR WEBSITE HAVE A BRAND STRATEGY?
  42. 42. DOES YOUR WEBSITE HAVE A BRAND STRATEGY? YOU KNOW WHAT THAT MEANS
  43. 43. DOES YOUR WEBSITE HAVE A BRAND STRATEGY? YOU KNOW WHAT THAT MEANS YOU NEED TO WRITE YOURS DOWN AND MAKE A PLAN TO IMPLEMENT THAT STRATEGY

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