The Powerpoint Presentation to our Website Brand Strategy Webinar https://bestonlinemarketingconsultants.com/brand-strategy-webinar/

2. DOES YOUR WEBSITE HAVE A
BRAND STRATEGY?

3. DOES YOUR WEBSITE HAVE A
BRAND STRATEGY?
WHAT DOES THAT EVEN MEAN?

4. DOES YOUR WEBSITE HAVE A
BRAND STRATEGY?
WHAT DOES THAT EVEN MEAN?
CAN I IMPLEMENT A BRAND
STRATEGY MYSELF?

5. WHAT IS A BRAND STRATEGY AS IT RELATES
TO YOUR WEBSITE?

6. WHAT IS A BRAND STRATEGY AS IT RELATES
TO YOUR WEBSITE?
❏ LOOK AND FEEL

7. WHAT IS A BRAND STRATEGY AS IT RELATES
TO YOUR WEBSITE?
❏ LOOK AND FEEL
❏ CONTENT STRATEGY

8. WHAT IS A BRAND STRATEGY AS IT RELATES
TO YOUR WEBSITE?
❏ LOOK AND FEEL
❏ CONTENT STRATEGY
❏ CALL TO ACTION

9. WHAT IS A BRAND STRATEGY AS IT RELATES
TO YOUR WEBSITE?
❏ LOOK AND FEEL
❏ CONTENT STRATEGY
❏ CALL TO ACTION
❏ SOURCES OF TRAFFIC

10. THE LOOK AND FEEL OF YOUR WEBSITE

11. THE LOOK AND FEEL OF YOUR WEBSITE
❏ WORDPRESS

12. THE LOOK AND FEEL OF YOUR WEBSITE
❏ WORDPRESS
❏ THEME OR TEMPLATE

13. THE LOOK AND FEEL OF YOUR WEBSITE
❏ WORDPRESS
❏ THEME OR TEMPLATE
❏ LOGO AND BRANDING

14. THE LOOK AND FEEL OF YOUR WEBSITE
❏ WORDPRESS
❏ THEME OR TEMPLATE
❏ LOGO AND BRANDING
❏ NAVIGATION

15. THE LOOK AND FEEL OF YOUR WEBSITE
❏ WORDPRESS
❏ THEME OR TEMPLATE
❏ LOGO AND BRANDING
❏ NAVIGATION
❏ CONSISTENT ON ALL DEVICES

16. THE CONTENT STRATEGY OF YOUR WEBSITE

17. THE CONTENT STRATEGY OF YOUR WEBSITE
❏ REQUISITE CONTENT

18. THE CONTENT STRATEGY OF YOUR WEBSITE
❏ REQUISITE CONTENT
❏ PRIMARY PAGES

19. THE CONTENT STRATEGY OF YOUR WEBSITE
❏ REQUISITE CONTENT
❏ PRIMARY PAGES
❏ STATIC OR FRESHLY UPDATING CONTENT

20. THE CONTENT STRATEGY OF YOUR WEBSITE
❏ REQUISITE CONTENT
❏ PRIMARY PAGES
❏ STATIC OR FRESHLY UPDATING CONTENT
❏ WHO WILL WRITE THE CONTENT

21. THE CONTENT STRATEGY OF YOUR WEBSITE
❏ REQUISITE CONTENT
❏ PRIMARY PAGES
❏ STATIC OR FRESHLY UPDATING CONTENT
❏ WHO WILL WRITE THE CONTENT
❏ SOCIAL MEDIA INTEGRATION

22. YOUR WEBSITE’S CALL(S) TO ACTION

23. YOUR WEBSITE’S CALL(S) TO ACTION
❏ STRONG AND DIRECT CTA

24. YOUR WEBSITE’S CALL(S) TO ACTION
❏ STRONG AND DIRECT CTA
❏ TELEPHONE, EMAIL, OR ONLINE FORM

25. YOUR WEBSITE’S CALL(S) TO ACTION
❏ STRONG AND DIRECT CTA
❏ TELEPHONE, EMAIL, OR ONLINE FORM
❏ CONSISTENT AND FREQUENT

26. YOUR WEBSITE’S CALL(S) TO ACTION
❏ STRONG AND DIRECT CTA
❏ TELEPHONE, EMAIL, OR ONLINE FORM
❏ CONSISTENT AND FREQUENT
❏ IMMEDIATE RESPONSE

27. YOUR WEBSITE’S CALL(S) TO ACTION
❏ STRONG AND DIRECT CTA
❏ TELEPHONE, EMAIL, OR ONLINE FORM
❏ CONSISTENT AND FREQUENT
❏ IMMEDIATE RESPONSE
❏ STATIC AND PROMOTIONAL

28. SOURCES OF WEBSITE TRAFFIC

29. SOURCES OF WEBSITE TRAFFIC
❏ SEARCH ENGINE OPTIMIZATION (SEO)

30. SOURCES OF WEBSITE TRAFFIC
❏ SEARCH ENGINE OPTIMIZATION (SEO)
❏ SEARCH ENGINE MARKETING (PPC)

31. SOURCES OF WEBSITE TRAFFIC
❏ SEARCH ENGINE OPTIMIZATION (SEO)
❏ SEARCH ENGINE MARKETING (PPC)
❏ SOCIAL MEDIA STRATEGIES

32. SOURCES OF WEBSITE TRAFFIC
❏ SEARCH ENGINE OPTIMIZATION (SEO)
❏ SEARCH ENGINE MARKETING (PPC)
❏ SOCIAL MEDIA STRATEGIES
❏ CONTENT MARKETING

33. SOURCES OF WEBSITE TRAFFIC
❏ SEARCH ENGINE OPTIMIZATION (SEO)
❏ SEARCH ENGINE MARKETING (PPC)
❏ SOCIAL MEDIA STRATEGIES
❏ CONTENT MARKETING
❏ OFFLINE ADVERTISING

34. THE TOUGHEST MARKETING QUESTION
FOR MOST BUSINESSES:

35. THE TOUGHEST MARKETING QUESTION
FOR MOST BUSINESSES:
HOW MUCH DO I BUDGET FOR
ONLINE MARKETING?

36. BUDGETING YOUR WEBSITE & BRAND STRATEGY -
YELLOW PAGES METHOD

37. BUDGETING YOUR WEBSITE & BRAND STRATEGY -
YELLOW PAGES METHOD
❏ WEBSITE BUDGET - 1-2X MONTHLY AD SPEND

38. BUDGETING YOUR WEBSITE & BRAND STRATEGY -
YELLOW PAGES METHOD
❏ WEBSITE BUDGET - 1-2X MONTHLY AD SPEND
❏ ONGOING BUDGET -.5-1 X MONTHLY AD SPEND

39. BUDGETING YOUR WEBSITE & BRAND STRATEGY -
POST YELLOW PAGES METHOD

40. BUDGETING YOUR WEBSITE & BRAND STRATEGY -
POST YELLOW PAGES METHOD
❏ WEBSITE BUDGET - 20% OF REVENUES

41. BUDGETING YOUR WEBSITE & BRAND STRATEGY -
POST YELLOW PAGES METHOD
❏ WEBSITE BUDGET - 20% OF REVENUES
❏ ONGOING BUDGET - 10-15% OF REVENUES

42. DOES YOUR WEBSITE HAVE A
BRAND STRATEGY?

43. DOES YOUR WEBSITE HAVE A
BRAND STRATEGY?
YOU KNOW WHAT THAT MEANS

44. DOES YOUR WEBSITE HAVE A BRAND
STRATEGY?
YOU KNOW WHAT THAT MEANS
YOU NEED TO WRITE YOURS DOWN
AND MAKE A PLAN TO IMPLEMENT
THAT STRATEGY