1. Resume
Bernie Morris
35 Jean Dr.
Carthage, TN 37030
Home 615-735-6112
Cell 423-736-5545
Qualifications
Able to use existing CRM's to build a strong Internet Department and BDC within an automotive
dealership. Strong telephone skills for setting appointments and communication skills for following
up with salesman and customer. Able to train sales force in telephone skills and follow up
systems to increase individual sales. Ability to follow through with work plans and work with new
or weak salesman to produce results. Assist in store direct mails and marketing response and
measure success of each program. Assure customer satisfaciton and repeat and referral
business.
Successfully managed restaurant and retail stores for 15 years creating double digit sales growth.
Sales ranging from .5 to 1.5 million dollars yearly and managed both fast food, full service and
delivery operations with 15-85 employees. Duties included staffing, training, scheduling, ordering,
stocking and cash control.
Ability to judge and maintain staffing levels, train, motivate and schedule according to sales for
profitability. Maintain high standards of quality, service and cleanliness as well as customer
satisfaction.
Capable of personal sales as well as team sales and goal oriented to achieve maximum results
while creating a professional, friendly and courteous atmosphere. Thoroughly knowledgeable of
running an office or business day to day operations and fully acquainted with computer
accessing, managing and reporting with Windows XP and Microsoft Works as well as internet
sales and communicaitons. Can handle reservations, multiple phone lines, fax machines and
copiers.
Work History
Internet Manager and Director of BDC for Lucas Chevrolet in Columbia, TN. Build their Internet
and BDC dept.from the ground up. They had at least ten GM changes and BDC director changes
over the past 18 months prior to my arrival. Set up followup systems, had an assistant to handle
special projects like Market Thief, set appointments for salesman and assigned leads and
followup strategy, scheduled time for each salesman in the BDC, composed scripts to use as a
guide when answering or following up on the phone and generated from 25-30% of overall
dealership sales.
Internet Manager for Dave Kirk Automotive in Crossville, TN. Follow up with 200+ leads per
month to set appointments for salesman. Averaged 60-80 app'ts per month and generated 20-40
sales from my department, about 30%of overall sales. Follow up with customers visiting
dealership for customer satisfaction and rescheduling app'ts.
Outbound Sales Agent for Oreck Corporation in Cookeville, TN. Worked both inbound and
outbound sales calls on a dialer. Top Perfomer consistently.

2. Internet manager and car salesman for four successful dealerships over the past twelve years.
Duties included creating a positive atmosphere for a good buying experience and maintaining
customer satisfaction and repeat business. Communications between management, service and
customers. Strong telephone skills and appointment setting and scheduling salesman to meet
with clients.
Chapel Minister Office Manager and Marriage Coordinator in Gatlinburg, TN. Sold wedding
packages over the internet and booked weddings. Performed marriages, handled lodging,
photography and receptions for weddings with 12-120 quests.
Retails sales and restaurant management with Lucky Seven Mine at Dollywood, Cracker Barrel
Restaurant, Long John Silvers and Pizza Hut.
Life Insurance Salesman with Kentucky Central Life Insurance. Was licensed in the state of TN.
Set appointments, evaluate insurance needs and present products to meet those needs.
Education
Associate Degree in Social Work from Isothermal Community College, Spindale, NC.
Graduated top 10% of class at Hampton High School, Hampton, TN.
Ordained Minister and Graduate of Rhema Bible Training Center, Broken Arrow, OK.
Management graduate from Cracker Barrel, Pizza Hut and Long John Silvers management
training.
Sales and Licensing at Kentucky Central Life Insurance.
Service Organizations
Currently serving as President of Smith County Gideons.
Member of American Legion- Served in USAF
Member of Drug and Alcohol Coalition.
Serving Community in Bridging the Gap with Judge Collins