Why Should Businesses
Technologies?
Adopt Industry 4.0

© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
Introduction
Introduction
The simple answer to "Why should businesses adopt Industry 4.0 technologies" is that
Industry 4.0, the 4th Industrial Revolution, is not a concept that will come in the future;
it's here right now. If you don't adopt these technologies that result in being more
productive, create less waste, and that improve products and customer service, it won't
be long before your business loses relevancy.
Why Should Businesses Adopt Industry 4.0
Technologies?

© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
What is Industry 4.0?
Industry 4.0 or the 4th Industrial Revolution refers to the new stage of transformative
technologies changing industry—networked cyber and physical systems. You might recall
the other revolutions; steam and water power, electricity and assembly lines, and
computerization that metamorphosized industry.
The 4th Industrial Revolution builds on the 3rd Industrial Revolution of computerization,
but now computers mingle with the physical, digital, and biological worlds to create smart
machines, interconnected devices, artificial intelligence, and machine learning. From
interconnected supply chains to intelligent robots and predictive maintenance, this new
revolution requires that everyone rethink their businesses. It will impact all disciplines,
economies, and industries.

© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Benefits of Industry 4.0 Technologies
While the actual use cases of Industry 4.0 technologies might be different for various
companies, the benefits fall into similar buckets. These benefits apply to every company in
every industry, so it’s critical that you begin to adopt, if you haven’t already done so, some
part of Industry 4.0 technologies.
Productivity/Greater Efficiency
Not only are companies able to manufacture products more efficiently, but they can also
keep systems running thanks to sensors on machines that provide predictive maintenance
(capable of sending alerts of potential equipment failure so humans can intervene before
factory lines need to be down). By gathering and processing big data, machines can
identify opportunities to improve operations, troubleshoot issues quicker than humans are
able to process the same information. The reality of real-time analysis and communication
throughout operations enables quicker optimization of the entire system.

© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Benefits of Industry 4.0 Technologies
Reduce Operating Costs
Industry 4.0 technologies make agile processes more ubiquitous and create opportunities
for more customization without incredible costs. Real-time quality control reduces rework
and waste. We already mentioned the efficiencies of predictive maintenance, but there are
also significant cost savings with that as well. Thanks to 3D printers, costs for engineering
and creating prototypes is reduced while there’s a boost in rapid innovation. Simply
having higher automation within your organization saves valuable time and money.
Growth
If you’re able to create the products the consumer wants and get them to the market
faster, your revenues will grow. Industry 4.0 technologies help companies do just that.
Consumers are expecting to get what they want “anytime-anywhere” and if you can
provide that—and you can with the assistance of intelligent machines—growth will result.
Additionally, better information flow courtesy of the analysis and sharing of high volumes
of data improve communication, service and support throughout the entire organization.

© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Benefits of Industry 4.0 Technologies
Changes the Business Model
Industry 4.0 changes the industrial paradigm companies operate from and therefore
changes how your company creates value for its customers. The enormous amounts of
data tracked and collected can create insights on ways to create new and smarter
products and services. It's causing businesses to add services to their products (product-
service system), making a product's lifecycle more holistic. Today and tomorrow's business
model needs to be holistic, fast, and flexible using Industry 4.0 technologies to make that
possible. Innovation is propelled by using the power of smart machines in the 4th
Industrial Revolution.

© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Benefits of Industry 4.0 Technologies
Customer Satisfaction
The insights made possible by the 4th Industrial Revolution can shine a light on
improvement in every facet of the business, including the customer experience. A business
powered with Industry 4.0 technologies can be responsive to its customers in a way that
traditional businesses cannot. The customer experience and customer engagement can be
enhanced by deploying virtual and augmented reality solutions and other Industry 4.0
technologies.
If the cost and complexity of introducing Industry 4.0 technologies to your business have
caused you to hesitate to do so, it’s time to reconsider. Artificial intelligence, the internet
of things (IoT), robotics, big data, and other technologies collectively transforming the
industry as part of the 4th Industrial Revolution catapults productivity, customer
satisfaction, revenue growth, and more.
It’s no longer a matter of if you will add these technologies to your operation; it's a matter
of survival and competitive advantage.

Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

Title
Subtitle
Be the FIRST to receive news,
articles, insights and event
updates from Bernard Marr & Co
straight to your inbox.
Signing up is EASY! Simply fill out
the online form and we’ll be in
touch!
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved

BernardMarr
hello@bernardmarr.com
www.bernardmarr.com