Augmented reality (AR) solutions are revolutionizing the car-buying experience by allowing customers to virtually try cars out before they buy them, customize the colors, features, and finishes of various models in realistic detail and even helping brand engagement after the purchase with games and digital manuals for how to maintain the cars.

1. Car Retail
The Amazing Ways
Augmented Reality
Is Transforming

2. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
Augmented reality (AR), a technology that overlays virtual information onto
the physical environment, is coming to a car showroom near you. Several car
dealerships around the world are experimenting with how augmented reality
can improve customer service and drive sales.
The Amazing Ways Augmented Reality
Is Transforming Car Retail

3. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
How Augmented Reality is used in Car Retail
Imagine being able to place a life-size 3D image of the car you are considering
in your driveway. The technology is so good that you’d be able to walk around
the car, open the door and peer inside it. It offers an intriguing try-it-before-
you-buy it opportunity to prospective car buyers.
Car dealerships can use AR on their website to bring augmented-reality
experiences to prospective car buyers online. Virtual car tours that even allow
people to virtually sit inside the car to see what it might feel like to own it are
made possible by this technology.
Jaguar Land Rover is one car company that uses this technology to let
consumers virtually test-drive its Velar vehicle. A 360-degree experience of the
car’s interior begins when someone clicks on a banner ad. The system also
included hotspots where you could tap on the screen to get more information
about a particular feature of the vehicle.

4. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
How Augmented Reality is used in Car Retail
Another way augmented reality can support the operations of car dealerships is
to enhance the sales process and drive sales conversions. In the car showroom,
augmented reality can allow people to change the color or finishes on a car to
find the one that fits their preferences. Hyundai’s AR app runs on iPads and
helps sales staff demonstrate the capabilities and features of the manufacturer’s
new i30 hatchback that would have ordinarily been difficult to showcase in a
showroom environment.
Outside the showroom, consumers can use AR technology to scan a vehicle they
see on the street to pull up information about its price and features as well as
find out where the closest dealership is. This capability is used by USAA to speed
up the car-buying process. The company’s app can access a customer’s financial
data to be able to provide personalized financing and insurance quotes.

5. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
How Augmented Reality is used in Car Retail
After a car purchase, augmented reality can be beneficial as well. Educating car
owners about the care and maintenance of vehicles becomes much more
dynamic with augmented reality. Car owners can scan their vehicle to launch a
virtual technician to show virtual animations about how to change a tire, top off
fluids, and more. Even games can be used to continue an ongoing relationship
with a car brand after purchase. A game launched from print collateral allows
Porsche owners to race around a virtual track and record their best time.
Delphi, an after-market car parts supplier, uses augmented reality to help
customers see the products available for the make and model of their car. Not
only does the use of this technology reinforce the company’s commitment to
technology, but it also helps to educate customers about their products in an
immersive way.

6. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Examples of Augmented Reality
Used in Car Retail
Audi has the honor of creating the world’s first fully digital car showroom, Audi
City. Prospective car buyers can choose and customize their own car model
(from several hundred million possible configurations) through their mobile
devices at prime downtown spots in major international cities.
Toyota created, in collaboration with digital agency Brandwith, an iPad app
called Toyota Hybrid AR, to let car buyers take a look "inside" its C-HR model.
The app overlays the hybrid drivetrain on to physical vehicles to give customers
a better idea of how the system works. The app also has hotspots that allow
customers to tap on them to get more information about key features such as
the battery, fuel tank, and motor.

7. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Examples of Augmented Reality
Used in Car Retail
Augmented reality helps bring hands-on interactive experiences to customers
shopping for vehicles in retail centers when there’s no room to display as many
versions of the same car as there is on car lots.
BMW also aims to revolutionize the car-buying experience with augmented
reality. The BMW i Visualiser, built from Apple’s ARKit, helps to bring a virtual car
dealership to customers. The app allows them to configure vehicles and make
purchasing decisions by interacting with a full-size virtual model of a vehicle.
Not only can customers change the color and features of the virtual vehicle
before them, but they can also turn on lights and the radio and more.

8. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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