Real-time analytics are already being used in a wide range of business applications, including cracking down on fake news and helping police make cities safer. Find out more amazing examples of how companies today are using streaming analytics in real life.

1. The 8 Best Examples
Data Analytics
Of Real-Time

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
Introduction
Introduction
Real-time analytics are already being used in a wide range of business
applications, including cracking down on fake news and helping police make
cities safer. Find out more amazing examples of how companies today are using
streaming analytics in real life.
The 8 Best Examples Of Real-Time Data Analytics

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Real-time analytics uses streaming data and makes sense of it quickly,
accurately, and responsively.
Ready to be inspired? I’ve compiled some of my favorite examples of
companies that are using real-time data analysis to help their companies thrive
and get a competitive edge.
Let’s dig in.

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
A Crackdown on Fake News
Social media companies like Facebook and Twitter harvest a massive amount of
data from users’ activity on their platforms, and they analyze that data in real-
time. In the 2020 election, Twitter used streaming analytics to identify, label,
and/or remove fake news posts. Facebook and Instagram are both working on
ways to identify language that indicates bullying, and then automatically stop
that online behavior using real-time data.

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Internet of Things (IoT) Devices
The Internet of Things is a network of physical objects that have embedded
sensors and software that connect and exchange data with other systems and
devices over the Internet. These devices can continually monitor us and analyze
data in real-time.
For example, my watch can monitor my heart rate and blood oxygen levels 24
hours a day, and give me an immediate warning if something is amiss. Today’s
innovative devices can provide us with helpful data on everything from our
sleeping patterns to our stress levels.

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Protecting Our Bank Accounts and Credit Cards
Companies like HSBC, Visa, and MasterCard use real-time data to keep our
finances secure. They analyze transactions in real-time and use pattern matching
to see if a purchase might be fraudulent. If a customer spends an unusually
large amount or makes a purchase from a strange location, the bank could flag
the transaction and reach out to the customer for authorization before allowing
the purchase.

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Ferreting Out Hackers
Companies can use real-time data analytics to monitor the way data is
accessed and spot unusual or suspicious activity, then shut hackers and
data thieves down before data is lost or security concerns fester.

8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Protecting Endangered Animals
One of my favorite examples of real-time analytics is in the field of animal
conservation. Wildlife Insights uses snapshots from camera traps or animal-
loving individuals to track and monitor the health of endangered animal
populations worldwide. With their system, vacationers can upload images of the
zebra they just spotted on safari to their favorite social media site, and the
species in the image can be automatically detected using AI. Insights from those
photos could be used to help conservation efforts and understand the animal
kingdom.

9. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Precision Policing with Real-Time Sound Data
Did you know sound data can be analyzed in real-time? ShotSpotter
now uses sound detectors to monitor soundscapes in cities to
autonomously identify gunshots, triangulate the location of the shots,
and give police the ability to respond proactively.

10. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
On-Site Safety Solutions
Energy company Shell is one of my clients, and they use real-time data
analytics from the security cameras outside their gas stations to detect
when customers are smoking. Photos get analyzed in real-time, and the
system sends out a message indicating a potential fire hazard that says,
“Don’t smoke near flammable liquids."

11. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Predicting Equipment Maintenance
Companies are now using remote monitors and real-time data analytics
to monitor trucks, planes, construction and manufacturing equipment,
and other machines so they can spot maintenance issues prior to
breakdowns. Predicting issues with real-time data analytics not only
saves time and money but also prevents catastrophic accidents.

12. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
How Can Your Company Use Real-Time Analytics?
I hope these real-world use cases inspire you to think about how your company
could process streaming data and use it to drive intelligence.
The widespread availability of streaming data and the easy accessibility of
streaming analytics tools now make it possible for nearly any company to
improve performance and drive business growth by using data in innovative
ways.

13. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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