Didi Chuxing’s, the world’s largest ride-sharing company, hopes to revolutionize transportation and automotive technology by using artificial intelligence technology. Didi collects vast amounts of data when it serves its 550 million registered customers that can be used to solve transportation challenges through AI.

1. How Uber Rival Didi Chuxing Uses
Machine Learning To
Revolutionize Transportation
Artificial Intelligence In China:

2. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
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IntroductionIntroduction
Chinese company, Didi Chuxing may be known by most as the world’s largest
ride-sharing company with a goal “to build a better journey,” but its vision reveals
its future ambitions: “to become a global leader in the revolution in
transportation and automotive technology.”
With significant investment in artificial technology, Didi which means “beep beep”
in Mandarin (like a car’s horn), is focused on staying ahead of the competition.
AI In China: How Uber Rival Didi Chuxing Uses
Machine Learning To Revolutionize Transportation

3. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Didi’s Massive Operations
Harvard-educated Jean Liu, president of Didi Chuxing, is focused on growing the
global footprint of the $56 billion-company that she leads. In China, the
company has 550 million registered customers in more than 400 cities and
delivers 30 million rides per day but its reach extends to Australia, Brazil, Japan
and Mexico as well as Southeast Asia, India, Europe and Africa through various
partnerships.
Didi employs 7,000 people, nearly half who are engineers and data scientists,
and they continue to recruit other tech professionals to support its artificial
intelligence labs, autonomous vehicles and other tech operations. On the Didi
jobs page, Dr. Fengmin Gong, head of Didi Labs and Vice President of Didi
Research Institute is quoted, “Our top priority is to continue to attract and retain
the next generation of technology leaders from all backgrounds. We’re looking
for brilliant, innovative minds to join us in solving some of the world’s toughest
problems.”

4. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Didi’s Massive Operations
The company currently has no rival in China; it battled Uber’s operations in
China and won. Uber entered China in 2013, and the two companies poured
billions into fighting one another for the country’s ride-share business until
pressure from Uber’s investors to stop losses caused the company to agree to a
deal where Uber China’s operations were absorbed by Didi in return for Uber
getting an 18 percent stake in Didi.

5. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Innovation to Revolutionize the World’s
Transportation and Automotive Technology
Didi was already a preferred tech investment for the likes of Alibaba, Tencent
and Apple who collectively gave the company $13 billion as well as SoftBank, a
Japanese tech conglomerate. In a new funding round that brought in an
additional $4 billion, the company announced this new investment would be
used for the company’s international expansion, artificial intelligence technology
and green initiatives such as new energy vehicle networks.
In the quest to solve the world’s transportation challenges with smart traffic
innovation, Didi has three artificial intelligence research centers, one in Silicon
Valley and two in Beijing where research is done on natural language
processing, computer vision and deep learning.

6. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Innovation to Revolutionize the World’s
Transportation and Automotive Technology
With the tremendous amount of data Didi collects every day, they are in a
unique position to tackle traffic congestion and optimize navigation routes with
AI technology.
They launched the Didi Smart Transportation Brain that combines video camera
and sensor data from Didi’s cars with data from the government and other
partners. The objective is to create a city traffic management system powered by
AI and cloud technology. The idea is that this will ultimately will result in smart
traffic lights and monitoring systems that can be used in any metropolis with
road congestion.

7. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Innovation to Revolutionize the World’s
Transportation and Automotive Technology
New technology to enhance the rider’s experience such as an app-based
augmented reality (AR) navigation service that helps passengers find their way
through buildings, malls and train stations to reach a vehicle pick-up location,
illustrate Didi’s dedication to remaining the transportation leader. In cars, a
voice-activated digital assistant offers a wide range of services including audio
and video content as wells as locations for fuel, recharging or repair services.
This same spirit of transportation innovation drives Didi’s efforts in autonomous
vehicles, electric vehicles and redesigning vehicles for passengers who don’t
need to drive. To ease the customer experience for passengers who use their
apps in multiple countries, the company created a “roaming passport” when it
launched in Japan that allowed them to use one app in any country they were in.

8. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Innovation to Revolutionize the World’s
Transportation and Automotive Technology
The company did experience a few bumps this past year from lackluster financial
reports to a shift to prioritize safety over growth that slowed down their
ambitious goals. In response to safety concerns following the murder of a Didi
passenger and the rape and murder of a second rider this year, Didi announced
new security features. These include random biometric ID testing for drivers and
SOS buttons within the Didi driver and passenger app that go directly to police
rather than a Didi call center.
And, since Uber China operations were absorbed in 2016, Didi hasn’t faced a
competitor. That will soon change if Meituan-Dianping, China’s on-demand
services provider, decides to move forward with its intentions to expand to the
ride-sharing sector.

9. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Innovation to Revolutionize the World’s
Transportation and Automotive Technology
Didi Chuxing experienced meteoric influence since it was founded in 2012. If its
leadership gets what it wants then the company could become as ubiquitous in
the West as Amazon, Google and Facebook are today.

10. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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