4. What is marketing automation?
• A discipline of CRM (customer relationship
marketing)
• A category of software that helps to
streamline, automate and measure
marketing processes and workflows
accross multiple channels
5. Who uses marketing automation?
• Companies of all sizes: from SMBs to
multinational companies
• Used to be a B2B turf, but this is evolving with
lots of B2C companies doing the move
• All sectors : finance, automotive, pharma,
media, entertainment, fmcg
8. Marketing automation is not…
• A way to spam people with more irrelevant
messages
• A technology-only way of dealing with customers
• The brainchild of big-data lovers
• A white unicorn that will solve all your marketing
problems
38. What are the main features of MA?
• Data Management
• E-mail marketing
• Landing Pages / Web forms
• Marketing workflows
• Lead scoring
• Integration with CRM, e-commerce
• Marketing resources management
• Social marketing
• Analytics
40. User retention
• Mobile users have high Expectations for mobile
marketing: they want
• Messages adapted to their device
• Content personalized to suit their preferences
• Real-time: an action must be followed by a reaction
• Context sensitive Interactions
41. User retention
• Mobile users have high Expectations for mobile
marketing: they want
• Messages adapted to their device
• Content personalized to suit their preferences
• Real-time: an action must be followed by a reaction
• Context sensitive Interactions
42. User retention
• Mobile users have high Expectations for mobile
marketing: they want
• Messages adapted to their device
• Content personalized to suit their preferences
• Real-time: an action must be followed by a reaction
• Context sensitive Interactions
43. What mobile users want : relevance
• Mobile users have high expectations for mobile
marketing, they want:
• Messages adapted to their device
• Content personalized to suit their preferences
• Real-time: an action must be followed by a
reaction
• Context sensitive Interactions