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Better Insights

from Your Master Data
March 22, 2016
Benjamin Nussbaum 

@bennussbaum
www.graphgrid.com | www.atomrain.com
Introduction
Benjamin Nussbaum
20 years of Technology Innovation.

Software architecture | Database design | Server infrastructure

President & CTO of AtomRain,

one of the world’s leading NEO4J Solution Partners 

and makers of GraphGrid.
a platform by
Today’s Meetup Agenda
Better Insights for Your Master Data
• What make graphs so good at MDM?
Graph Basics
• What is a graph database.
• How a graph works.
Graphs for Your Master Data
• Why graphs are good at mastering data.
• Getting your data sources into the graph.
• Mastering your data in the graph.
• Better insights with it all connected.
Q&A
Master Data Management
For customer interests, product lines, store locations, org charts…
For white papers, visit neo4j.com/use-cases/
Today’s Meetup Agenda
Better Insights for Your Master Data
• What make graphs so good at MDM?
Graph Basics
• What is a graph database.
• How a graph works.
Graphs for Your Master Data
• Why graphs are good at mastering data.
• Getting your data sources into the graph.
• Mastering your data in the graph.
• Better insights with it all connected.
Q&A
A Graph Records a New Kind of Data
Semantic Web

and 

Knowledge Graphs
Enterprises Systems

and 

Business Transactions
For Business Operations
▪ Business Systems

generate data. 

▪ Data about Business

Orders, purchases, invoices,

customer interactions…

▪ Static System of Record 

Standard data; change requires

re-programming.

CRM

System
Product
Catalog
Invoice

System
▪ Connected Customers & Smart
Things

generate data.

▪ Data about Real-World 

Concepts, people, places, things,

and their relationships.

▪ Dynamic Graph of Knowledge

Discovers and learns from changing

data– no re-programming. 

For Connected Experiences
A “Node”

in the graph
HOTEL
ROOM
PERSON
A Graph Models

Real-World People, Places, and Things
Solution Partner
An “Edge”

in the graph
Prefers
HOTEL
ROOM
PERSON
HasAvailable
A Graph Models

Real-Time Relationships
Solution Partner
Prefers
HOTEL
ROOM
PERSON
“Properties”

in the Graph
lastStayed: 2-10-2015
Name: Hilton Hotel
Name: Jane Smith
Number: 315
HasAvailable
A Graph Stores and Updates Data

about Each Thing and its Relationships
Solution Partner
Graph Queries

Start with one “entity” and traverse the graph 

to discover linked people, places, or things
Query for a Graph
MATCH (boss)-[:MANAGES*0..3]->(sub),
(sub)-[:MANAGES*1..3]->(report)
WHERE boss.name = “John Doe”
RETURN sub.name AS Subordinate, 

count(report) AS Total
NEO4J Cypher Language
“Complex Join” in SQL
Solution Partner
Today’s Meetup Agenda
Better Insights for Your Master Data
• What make graphs so good at MDM?
Graph Basics
• What is a graph database.
• How a graph works.
Graphs for Your Master Data
• Why graphs are good at mastering data.
• Getting your data sources into the graph.
• Mastering your data in the graph.
• Better insights with it all connected.
Q&A
Many Sources. Many Models.

bringing it all together
One Individual
John Jakob Smith
Two Financial Institutions
Washington Mutual
JP Morgan Chase
Multiple Accounts
John has Checking and Saving Accounts at Washington Mutual
John has an Investment Account at JP Morgan Chase
An Acquisition Occurs
JP Morgan Chase Acquires Washington Mutual
Requiring the Merger of
with
Imported Into Neo4j
Mastered Into Single Person
Demo
Today’s Meetup Agenda
Better Insights for Your Master Data
• What make graphs so good at MDM?
Graph Basics
• What is a graph database.
• How a graph works.
Graphs for Your Master Data
• Why graphs are good at mastering data.
• Getting your data sources into the graph.
• Mastering your data in the graph.
• Better insights with it all connected.
Q&A
Q&A

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Better Insights from Your Master Data - Graph Database LA Meetup

  • 1. Better Insights
 from Your Master Data March 22, 2016 Benjamin Nussbaum 
 @bennussbaum www.graphgrid.com | www.atomrain.com
  • 2. Introduction Benjamin Nussbaum 20 years of Technology Innovation.
 Software architecture | Database design | Server infrastructure
 President & CTO of AtomRain,
 one of the world’s leading NEO4J Solution Partners 
 and makers of GraphGrid. a platform by
  • 3. Today’s Meetup Agenda Better Insights for Your Master Data • What make graphs so good at MDM? Graph Basics • What is a graph database. • How a graph works. Graphs for Your Master Data • Why graphs are good at mastering data. • Getting your data sources into the graph. • Mastering your data in the graph. • Better insights with it all connected. Q&A
  • 4. Master Data Management For customer interests, product lines, store locations, org charts… For white papers, visit neo4j.com/use-cases/
  • 5. Today’s Meetup Agenda Better Insights for Your Master Data • What make graphs so good at MDM? Graph Basics • What is a graph database. • How a graph works. Graphs for Your Master Data • Why graphs are good at mastering data. • Getting your data sources into the graph. • Mastering your data in the graph. • Better insights with it all connected. Q&A
  • 6. A Graph Records a New Kind of Data Semantic Web
 and 
 Knowledge Graphs Enterprises Systems
 and 
 Business Transactions For Business Operations ▪ Business Systems
 generate data. 
 ▪ Data about Business
 Orders, purchases, invoices,
 customer interactions…
 ▪ Static System of Record 
 Standard data; change requires
 re-programming.
 CRM
 System Product Catalog Invoice
 System ▪ Connected Customers & Smart Things
 generate data.
 ▪ Data about Real-World 
 Concepts, people, places, things,
 and their relationships.
 ▪ Dynamic Graph of Knowledge
 Discovers and learns from changing
 data– no re-programming. 
 For Connected Experiences
  • 7. A “Node”
 in the graph HOTEL ROOM PERSON A Graph Models
 Real-World People, Places, and Things Solution Partner
  • 8. An “Edge”
 in the graph Prefers HOTEL ROOM PERSON HasAvailable A Graph Models
 Real-Time Relationships Solution Partner
  • 9. Prefers HOTEL ROOM PERSON “Properties”
 in the Graph lastStayed: 2-10-2015 Name: Hilton Hotel Name: Jane Smith Number: 315 HasAvailable A Graph Stores and Updates Data
 about Each Thing and its Relationships Solution Partner
  • 10. Graph Queries
 Start with one “entity” and traverse the graph 
 to discover linked people, places, or things Query for a Graph MATCH (boss)-[:MANAGES*0..3]->(sub), (sub)-[:MANAGES*1..3]->(report) WHERE boss.name = “John Doe” RETURN sub.name AS Subordinate, 
 count(report) AS Total NEO4J Cypher Language “Complex Join” in SQL Solution Partner
  • 11. Today’s Meetup Agenda Better Insights for Your Master Data • What make graphs so good at MDM? Graph Basics • What is a graph database. • How a graph works. Graphs for Your Master Data • Why graphs are good at mastering data. • Getting your data sources into the graph. • Mastering your data in the graph. • Better insights with it all connected. Q&A
  • 12. Many Sources. Many Models.
 bringing it all together
  • 14. Two Financial Institutions Washington Mutual JP Morgan Chase
  • 15. Multiple Accounts John has Checking and Saving Accounts at Washington Mutual John has an Investment Account at JP Morgan Chase
  • 16. An Acquisition Occurs JP Morgan Chase Acquires Washington Mutual
  • 20. Demo
  • 21. Today’s Meetup Agenda Better Insights for Your Master Data • What make graphs so good at MDM? Graph Basics • What is a graph database. • How a graph works. Graphs for Your Master Data • Why graphs are good at mastering data. • Getting your data sources into the graph. • Mastering your data in the graph. • Better insights with it all connected. Q&A
  • 22. Q&A