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Precision Targeting at Scale
Infogroup is the only B2B and B2C data compiler
of scale in the industry.
Our proprietary compilation, verification and quality
processing ensure the most reliable, accurate
and comprehensive consumer and business data
available to drive marketing performance.
For the past four decades, Infogroup has compiled
high-value B2B and B2C data.We make over 25
million calls each year to businesses in order to
verify our data and we spend over $20 million each
year on data quality.
TheInfogroupdifference:
Accuracy – Data is regularly updated and
rigorously tested, verified, and validated
Scale – Over 250 million business and
consumer records are available
Coverage – 300+ segments across B2B and
B2C
Omni Channel Capabilities – Email,
DirectMail, Display, and Mobile.
Where does our data come from?
Infogroup compiles data from many sources,
including:
Online Registrations, Trade Publications, Event
Organizers, Online Newsletters, Company Financials,
Email Marketing Files, Publisher’s Co-ops, Business
Registries, Offline and Online Publishers, and Directory
Assistance, State Filings, Annual Reports, Business
Journals & Periodicals, Telephone Directories, Voter
Files, Public Tax and RE Records, Public Utility
Information, Individual-level, Transactional Data,
Internet Research, NCOA, Legal Filings and Phone
Verification.
Digital Data Solutions
Over 300 B2B and B2C segments can be found in DMP’s: BlueKai, eXelate, Lotame, and Krux.
Business: Infogroup has data on over 25 million US businesses.
 Company Level Data: Employee Size, Industry, Revenue Size, etc.
 Professional Level Data: Job Function (C-Level, Decision Maker, etc.), Area of Responsibility and Functional
Area.
Consumer: Infogroup’s U.S. consumer data provides comprehensive demographic and lifestyle attributes on over 245 million
CRM/Database
Management
Email
Direct
MailDigital
POI Data for
Search
Engines/Nav
Systems B2B &B2C
Data
The precision and accuracy required
for offline marketing is now being
brought to the digital arena
consumers, both at the individual and household level.