1. AFRGA1 A032
Phone + 61 2 4253 5444
sales@itree.com.au
www.itree.com.au
Solutions for regulation,
compliance and enforcement
STAND No: 1721
32 Tuesday 27 September 2016 | The Australian Financial Review | www.afr.com
Transport safety is integral to Itree’s roots
A Wollongong tech company takes care
of the nitty-gritty for transport bodies.
Technology company Itree provides solutions
for transport-related bodies.PHOTO: AAP
Transportmanagementisabigjob.Asthe
populationgrows,andtrafficalongwithit,even
issuingaspeed-camerafinebecomesincreasingly
complicatedforgovernmentagencies.
Fromaccreditationtopreparingcourt
documents,it’sthenitty-grittythatcandisruptthe
smoothoperationofthetransportsystemsthat
keepussafe.
TechnologycompanyItree,headquarteredat
theUniversityofWollongong’sInnovationCampus,
hasbeentakingcareofthatheavyliftingfor20
years,providingsolutionsfortransport-related
bodiesonbothsidesoftheTasman.
‘‘Weenableourclientstogetonwiththeirjobs,’’
saysAlleyneO’Neill,Itree’sbusinessdevelopment
manager.Andwhenthatjobinvolvessafety,there’s
noroomforerror:‘‘Wegetitrightthefirsttime.’’
Itree’sRegulationWorkssoftwaresuiteisthe
company’ssecretweapon.Theproprietary
programtargetsfour‘‘painpoints’’ofthetransport
sector:registrationandlicensing;risk,safetyand
compliance;enforcementmanagement;and
intelligenceanddataanalytics.Byabsorbingthese
largeadministrativefunctions,Itreefreesupits
clientstogetonwiththeirjobs.
‘‘Sometimesupto70percentofaclient’s
administrativetaskscanbeabsorbedbythe
software,’’O’Neillsays.
Onceuponatime,aheavy-vehiclecompliance
officerwouldsimplyissueapaperinfringement
noticeafterafailedinspection.
‘‘Withoursolutions,anofficercanissuethe
notice,lodgethe‘paperwork’andpullupthe
vehicle’sentirecompliancehistory,througha
mobiledevice,’’saysBenHobby,Itree’sCEO.‘‘We
improveacurrentworkflow,whiletheadditional
informationenhancestheuser’sexperience.’’
ThatdataiscollatedbyRegulationWorksinto
holisticmodelsthatimproveroadsafety
nationwide.‘‘Eventhoughthenoticemaybeissued
inSouthAustralia,thedatagatheredcanhelpto
standardisetheprocessacrossallstates,’’says
HengkiWidjaja,Itree’schieftechnologyofficer.
‘‘Andoncethere’sstate-wideuniformity,the
databecomesofinterestonafederallevel.’’
ThisispossiblebecauseRegulationWorksisa
‘‘living’’program,withanemphasisoneaseofuse.
Oncegovernmentstaffbecomeaccustomedtothe
softwaresuite,Widjajasays,theydon’twanttobe
withoutit.
‘‘Despitethesuite’spower,theuserinterfaceis
keptsimple,’’Hobbysays.‘‘Ifourclientscan’tuse
oursystemsintuitively,wearen’tdoingourjob
properly.’’
Thefluidsuitecanbeusedtoenhanceaclient’s
existingsystem,ortoprovideacompleteoverhaul.
‘‘Asourcustomers’trustedadvisors,wecanoften
identifyproblemstheydon’tknowtheyhave,’’
O’Neillsays.‘‘Inthisway,wesaveourclientsboth
timeandahugeamountofmoney.’’
Itreeworksprimarilywithgovernmentagencies.
ClientsincludeSydneyTrains,SouthAustralia’s
transportagency(DPTI),andMaritimeNew
Zealand.
‘‘Regulationisaparticularlycomplexarea,’’
Hobbysays.‘‘We’refindingthattheworkwe’re
doingisbeginningtostandardisecertain
complianceprocessesnationally.Thiscould
potentiallysupportstandardisinginternational
processesinthefuture.’’
ThesentientnatureofRegulationWorksensures
clients’systemsarefuture-proofed,Widjajasays.
‘‘Thesuiteisdesignedtogrowwithourclients.
Onceitabsorbsasingleleveloftasks,we’reable
tostartfocusingonthenextvaluableworkflows.’’
Whengovernmenttransportbodiesare
unshackledfromtheminortasksthatcause
headaches,theycanconcentrateonkeepingus
safe.This,saysHobby,isItree’sfocusandpassion.
Intelligent transport systems
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