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Salt of theEarth
FoundationIn a world where children go hungry, good hearted people
understand that there is inequality of access to basic
human rights, food, shelter, clean water, across the globe
- but making a practical difference is the challenge. We
are committed to making a difference. Salt of the Earth
Foundation is the vehicle. Will you join us?
SALT OF THE EARTH FOUNDATION
We have a
mission to help -
will you join us?
Hello!
A Better World
The genesis of an idea
Practical Philanthropy
Pure foods, natural taste enhancement
Spreading the word to those who can help
The founding members
We've made a start - join us now!
1-2
3-4
5-6
7-8
9-10
11-12
CONTENTS
About Us
Our Philosophy
Our Products
Our Services
Our Team
Our Progress
SALT OF THE EARTH FOUNDATION
Salt of the Earth Foundation is an ethical philanthropic fair trade association
with a vision to give back to the communities and peoples whose hard work
and sweat created the foods and goods that are the source of the hugely
profitable global network of commodity trading.
We are a non profit wholistic organisation - all of the profits generated
through our busniess ideas will go to assisting impoverished communities
in developing nations - thus returning a more balanced share of wealth to
those creating the foods and products that are basis of global food and
resource trading.
Salt of the Earth Foundation will be promoting the expansion of this simple
but vital concept and encouraging other trade companies to join, and thus
acknowledge that vast wealth in the developed nations was created through
these unfair historical global imbalances.
Salt of the Earth's "sharing and caring" policy is designed to assist healing for
future generations and to create a more harmonious global environment
where fair trade, human rights and equity in accessing the basic nessesities
of life for all can be achieved through the thoughtful consideration and
practical efforts of business and governments alike…THIS IS THE ONLY
FUTURE POSSIBLE ON EARTH FOR US ALL.
Salt of the Earth Foundation supports the concept of the Fair Trade
Movement which seeks to promote greater equity in international
trading partnerships through dialogue, transparency, and respect. It
works to promote sustainable development by offering better trading
conditions to, and securing the rights of, marginalized producers and
workers in developing countries.
ABOUT US
01
A Better World
02
SALT OF THE EARTH FOUNDATION
Returning to communities
through practical business
strategies.
03
Himalayan Rock Salt is a symbol of purity - the purest
salt available on earth and is absolutely uncontaminated
with any toxins or pollutants. Himalayan Rock Salt is also
known as pink rock salt because of its distinctive pale pink
colour. Mined in remote regions of Pakistan, Himalayan
rock salt is a naturally occurring salt rich in numerous
minerals important for human health. Himalayan salt can
be harvested as large blocks, such as for cooking slabs or
making rock salt lamps, or it can be crushed into medium
and small pieces. It can also be ground up at home in a salt
grinder to use in cooking, much like regular sea salt. We
currently market 9 grades of pure Himalayan Rock Salt and
are devloping imports in culinary herbs and spices.
A Better World
The world is out of balance. There
are natural resources enough to
feed the hungry, cloth and shelter
the homeless. Yet there are huge
inequities in the distribution of these
basic resources, when these should
be every person's right - food, clothing
shelter, clean water. We all deserve
a fair share. Children should not be
going hungry.
The Salt of the Earth Foundation
is a philanthropic organisation
with a vision to use business
to generate resources that can
help bring about change in this
historical global inequality.
We are building a system of wealth
generation which will create resources
that can be used to feed and clothe
people in need, the hungry, orphans,
and the vicitms of war.
If you are an established business
with a heart, that enjoys success
- and would like to do something
valuable with that success - then you
have a place on our visionary team.
Please get in touch.
Our philosophy
04
SALT OF THE EARTH FOUNDATION
-
05
P h i l a n t h r o p y ( f r o m
Greek φιλανθρωπία)
etymologically means
"love of humanity" in the
sense of caring, nourishing,
developing and enhancing
"what it is to be human"
on both the part of the
benefactors' (by identifying
and exercising their values
in giving and volunteering)
and the beneficiaries' (by
benefiting).
It is easy to be cynical
about high profile charity
organisations with top
h e a v y m a n a g e m e n t
structures and a large
b u re a u c ra c y - w h at
p e r c e n t a g e o f t h e
donations actually reach
the grass roots level of
people in need? We want
to minimize this bleeding
effect and make our work
effective. We have a vision
of successful businesses
and astute business people
working together and
using their proven skills to
develop a new paradigm.
A Better World
We connect businesses who
want to make a difference to
global equality & human rights.
Our Services
-
06
These are the very
s a m e e l e m e n t s
originally found
existing in the "primal
sea."
Himalayan Rock Salt is
salt in its native form,
with all its vibrational
energy intact and
it helps promote a
healthy balance in
your body.
A natural salt, it
compares favourably
w i t h ta b l e s a l t ,
which is treated
with chemicals and
anti-caking agents.
Along with sodium,
potassium, calcium
and magnesium,
Himalayan Salt has
high quantities of
phosphorous, iron,
z i n c , s e l e n i u m ,
copper, bromine,
zirconium and iodine.
T h e b e n ef i t s o f
natural Himalayan
Crystal Salt include:
•	 Regulating
the water content
throughout your body
•	 P ro m o t i n g
healthy pH balance in
your cells, particularly
your brain cells
•	 P ro m o t i n g
blood sugar health
and helping to reduce
the signs of aging
•	 Assisting in
the generation of
hydroelectric energy
in cells in your body
•	 Absorption of
food particles through
your intestinal tract
•	 Supporting
respiratory health
•	 P ro m o t i n g
sinus health
•	 Prevention of
muscle cramps
•	 P ro m o t i n g
bone strength
•	 Regulating
y o u r s l e e p - - i t
naturally promotes
deep sleep
•	 Supporting
your libido
•	 P ro m o t i n g
vascular health
•	 In conjunction
with water, it is
actually essential for
the regulation of your
blood pressure
Himalayan Crystal Salt offers all the natural elements -
exactly identical to the elements required in your body.
SALT OF THE EARTH FOUNDATION
07
A Better World
Our PRODUCTS
The core / start-up business is to generate profits
that will allow us to return to villages - build wells,
establish health & education programs etc - by
marketing the best ingredients of the modern
cuisine, pure himalayan rock salt, and a broad
range of health giving, taste enhancing natural
herbs and spices. From there expansion will begin.
We are open to ideas, energy and input.
BULK HIMALAYAN
ROCK SALT
ROCK SALT
GRINDERS
08
BULK SPICES
Asian herbs & spices
Fair Trade ONLY
9 Grades of SALT
SALT OF THE EARTH FOUNDATION
09
A Better World
Our team
We are a group of of ethical, forward looking
businessmen with a vision to make a practical,
tangible difference in the world by contributing
towards building a better life for people in need,
with no national, religious or political boundaries.
10
Ben Debs
Marketing Manager
Bill Alexiou-
Hucker
C h a i r m a n a n d
Logistics Director
Barry Ferrier
Creative director,
creative advertising,
graphic design, etc.
Ranbir Singh
Director,
Sydney
Distribution
A n d r e w
Gleeson
Assistant Marketing
Manager & Admin
SALT OF THE EARTH FOUNDATION
11
Himalayan Rock
Salt - a naturally
occurring gift to
your health and
to tasty cooking.
Himalayan Rock Salt is the
highest grade of natural
salt.
U n d e r a n e l e c t r o n
microscope, crystal salt
has a perfect crystalline
structure.
It is mined by hand and
hand-washed.
Crystal salt is immune to
electromagnetic fields.
Crystal Salt contains no
environmental pollutants.
There is no limited shelf
life (it's 250 million years
old) and therefore no
need for silica packets to
prevent clumping.
Using It in Cooking
Himalayan rock salt can
be used in cooking either
in whole pieces or ground
up for more delicate
seasoning.
Because of their larger
size, Himalayan rock salt
pieces are best added
whole to soups, stews and
sauces where the high
liquid content lets them
dissolve easily. Himalayan
rock salt can also be
ground with a mortar and
pestle or a salt grinder to
create smaller sized grains,
or grated.
To keep your sodium
consumption in check, be
sure to measure out the
amount of salt you use. A
one-quarter teaspoon of
salt has 500 milligrams of
sodium per serving.
A Better World
12
Ben Debs and Barry Ferrier began planning and devloping ideas for
a philanthropic foundation that addressed the global imbalances
in wealth and inequalities in accessing the world's resources
2013
Ben and Barry formed Sydney Organic Trading Comapny in
partnership with Ranbir Singh, who introduced Bill Alexiou-
Hucker to the group. Through Bill's contacts and knowledge of
logistics the possibility of trading in Himalayan Rock Salt as a basis
for developing a sound business to underpin the Foundation was
identified. Andrew Gleeson joined the team.
2014
Salt of the Earth Foundation was established as a registered
business and began trading. The Salt of the Earth Foundation
Website and start up introductory promotional material was
developed.
2015
There's a road ahead and a mountain to climb. The story unfolds.
2016
Our Progress
SALT OF THE EARTH FOUNDATION
Phone: 0455 038 551
Web: www.saltoftheearthfoundation.com.au
Email: info@saltoftheearthfoundation.com.au
Address: 2/450 West Botany Street
Rockdale NSW 2216 Australia

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Salt of the Earth Foundation

  • 1. Salt of theEarth FoundationIn a world where children go hungry, good hearted people understand that there is inequality of access to basic human rights, food, shelter, clean water, across the globe - but making a practical difference is the challenge. We are committed to making a difference. Salt of the Earth Foundation is the vehicle. Will you join us? SALT OF THE EARTH FOUNDATION
  • 2. We have a mission to help - will you join us? Hello! A Better World
  • 3. The genesis of an idea Practical Philanthropy Pure foods, natural taste enhancement Spreading the word to those who can help The founding members We've made a start - join us now! 1-2 3-4 5-6 7-8 9-10 11-12 CONTENTS About Us Our Philosophy Our Products Our Services Our Team Our Progress SALT OF THE EARTH FOUNDATION
  • 4. Salt of the Earth Foundation is an ethical philanthropic fair trade association with a vision to give back to the communities and peoples whose hard work and sweat created the foods and goods that are the source of the hugely profitable global network of commodity trading. We are a non profit wholistic organisation - all of the profits generated through our busniess ideas will go to assisting impoverished communities in developing nations - thus returning a more balanced share of wealth to those creating the foods and products that are basis of global food and resource trading. Salt of the Earth Foundation will be promoting the expansion of this simple but vital concept and encouraging other trade companies to join, and thus acknowledge that vast wealth in the developed nations was created through these unfair historical global imbalances. Salt of the Earth's "sharing and caring" policy is designed to assist healing for future generations and to create a more harmonious global environment where fair trade, human rights and equity in accessing the basic nessesities of life for all can be achieved through the thoughtful consideration and practical efforts of business and governments alike…THIS IS THE ONLY FUTURE POSSIBLE ON EARTH FOR US ALL. Salt of the Earth Foundation supports the concept of the Fair Trade Movement which seeks to promote greater equity in international trading partnerships through dialogue, transparency, and respect. It works to promote sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers in developing countries. ABOUT US 01 A Better World
  • 5. 02 SALT OF THE EARTH FOUNDATION Returning to communities through practical business strategies.
  • 6. 03 Himalayan Rock Salt is a symbol of purity - the purest salt available on earth and is absolutely uncontaminated with any toxins or pollutants. Himalayan Rock Salt is also known as pink rock salt because of its distinctive pale pink colour. Mined in remote regions of Pakistan, Himalayan rock salt is a naturally occurring salt rich in numerous minerals important for human health. Himalayan salt can be harvested as large blocks, such as for cooking slabs or making rock salt lamps, or it can be crushed into medium and small pieces. It can also be ground up at home in a salt grinder to use in cooking, much like regular sea salt. We currently market 9 grades of pure Himalayan Rock Salt and are devloping imports in culinary herbs and spices. A Better World
  • 7. The world is out of balance. There are natural resources enough to feed the hungry, cloth and shelter the homeless. Yet there are huge inequities in the distribution of these basic resources, when these should be every person's right - food, clothing shelter, clean water. We all deserve a fair share. Children should not be going hungry. The Salt of the Earth Foundation is a philanthropic organisation with a vision to use business to generate resources that can help bring about change in this historical global inequality. We are building a system of wealth generation which will create resources that can be used to feed and clothe people in need, the hungry, orphans, and the vicitms of war. If you are an established business with a heart, that enjoys success - and would like to do something valuable with that success - then you have a place on our visionary team. Please get in touch. Our philosophy 04 SALT OF THE EARTH FOUNDATION
  • 8. - 05 P h i l a n t h r o p y ( f r o m Greek φιλανθρωπία) etymologically means "love of humanity" in the sense of caring, nourishing, developing and enhancing "what it is to be human" on both the part of the benefactors' (by identifying and exercising their values in giving and volunteering) and the beneficiaries' (by benefiting). It is easy to be cynical about high profile charity organisations with top h e a v y m a n a g e m e n t structures and a large b u re a u c ra c y - w h at p e r c e n t a g e o f t h e donations actually reach the grass roots level of people in need? We want to minimize this bleeding effect and make our work effective. We have a vision of successful businesses and astute business people working together and using their proven skills to develop a new paradigm. A Better World We connect businesses who want to make a difference to global equality & human rights. Our Services
  • 9. - 06 These are the very s a m e e l e m e n t s originally found existing in the "primal sea." Himalayan Rock Salt is salt in its native form, with all its vibrational energy intact and it helps promote a healthy balance in your body. A natural salt, it compares favourably w i t h ta b l e s a l t , which is treated with chemicals and anti-caking agents. Along with sodium, potassium, calcium and magnesium, Himalayan Salt has high quantities of phosphorous, iron, z i n c , s e l e n i u m , copper, bromine, zirconium and iodine. T h e b e n ef i t s o f natural Himalayan Crystal Salt include: • Regulating the water content throughout your body • P ro m o t i n g healthy pH balance in your cells, particularly your brain cells • P ro m o t i n g blood sugar health and helping to reduce the signs of aging • Assisting in the generation of hydroelectric energy in cells in your body • Absorption of food particles through your intestinal tract • Supporting respiratory health • P ro m o t i n g sinus health • Prevention of muscle cramps • P ro m o t i n g bone strength • Regulating y o u r s l e e p - - i t naturally promotes deep sleep • Supporting your libido • P ro m o t i n g vascular health • In conjunction with water, it is actually essential for the regulation of your blood pressure Himalayan Crystal Salt offers all the natural elements - exactly identical to the elements required in your body. SALT OF THE EARTH FOUNDATION
  • 10. 07 A Better World Our PRODUCTS The core / start-up business is to generate profits that will allow us to return to villages - build wells, establish health & education programs etc - by marketing the best ingredients of the modern cuisine, pure himalayan rock salt, and a broad range of health giving, taste enhancing natural herbs and spices. From there expansion will begin. We are open to ideas, energy and input. BULK HIMALAYAN ROCK SALT ROCK SALT GRINDERS
  • 11. 08 BULK SPICES Asian herbs & spices Fair Trade ONLY 9 Grades of SALT SALT OF THE EARTH FOUNDATION
  • 12. 09 A Better World Our team We are a group of of ethical, forward looking businessmen with a vision to make a practical, tangible difference in the world by contributing towards building a better life for people in need, with no national, religious or political boundaries.
  • 13. 10 Ben Debs Marketing Manager Bill Alexiou- Hucker C h a i r m a n a n d Logistics Director Barry Ferrier Creative director, creative advertising, graphic design, etc. Ranbir Singh Director, Sydney Distribution A n d r e w Gleeson Assistant Marketing Manager & Admin SALT OF THE EARTH FOUNDATION
  • 14. 11 Himalayan Rock Salt - a naturally occurring gift to your health and to tasty cooking. Himalayan Rock Salt is the highest grade of natural salt. U n d e r a n e l e c t r o n microscope, crystal salt has a perfect crystalline structure. It is mined by hand and hand-washed. Crystal salt is immune to electromagnetic fields. Crystal Salt contains no environmental pollutants. There is no limited shelf life (it's 250 million years old) and therefore no need for silica packets to prevent clumping. Using It in Cooking Himalayan rock salt can be used in cooking either in whole pieces or ground up for more delicate seasoning. Because of their larger size, Himalayan rock salt pieces are best added whole to soups, stews and sauces where the high liquid content lets them dissolve easily. Himalayan rock salt can also be ground with a mortar and pestle or a salt grinder to create smaller sized grains, or grated. To keep your sodium consumption in check, be sure to measure out the amount of salt you use. A one-quarter teaspoon of salt has 500 milligrams of sodium per serving. A Better World
  • 15. 12 Ben Debs and Barry Ferrier began planning and devloping ideas for a philanthropic foundation that addressed the global imbalances in wealth and inequalities in accessing the world's resources 2013 Ben and Barry formed Sydney Organic Trading Comapny in partnership with Ranbir Singh, who introduced Bill Alexiou- Hucker to the group. Through Bill's contacts and knowledge of logistics the possibility of trading in Himalayan Rock Salt as a basis for developing a sound business to underpin the Foundation was identified. Andrew Gleeson joined the team. 2014 Salt of the Earth Foundation was established as a registered business and began trading. The Salt of the Earth Foundation Website and start up introductory promotional material was developed. 2015 There's a road ahead and a mountain to climb. The story unfolds. 2016 Our Progress SALT OF THE EARTH FOUNDATION
  • 16. Phone: 0455 038 551 Web: www.saltoftheearthfoundation.com.au Email: info@saltoftheearthfoundation.com.au Address: 2/450 West Botany Street Rockdale NSW 2216 Australia