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S wifi presentation

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Wifi ad solutions

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S wifi presentation

  1. 1. 2/17/2017
  2. 2. Contents ABOUT S-WIFII. WIFI AD SOLUTIONII. OUR SOLUTIONIII. CASE STUDYIV. 2/17/2017 2
  3. 3. I. ABOUT S-WIFI 2/17/2017 3
  4. 4. ABOUT S-WIFI 20,000,000 active users and more 3,500 hotpots 400 locations 15 cities & provinces S-wifi in Vietnam Market 2/17/2017 4 I.
  5. 5. 2015 2016 2017 (unit: million) + inventory User Inventor y InventoryUser Inventory User 1 5 2,5 10 4,5 12  Opportunity to approaching 1/3 internet users in Vietnam 20,000,000 active users and more 3,500 hotpots 400 locations 15 cities & provinces I ABOUT S-WIFI Inventory 2/17/2017 5
  6. 6. ABOUT S-WIFI Hospital University Coffee Shop Airport S-wifi in Vietnam Market 2/17/2017 6 I.
  7. 7. Total satisfied through access internet Friendly with Splash page and landing page S-wifi Users satisfied with Free S-wifi ABOUT S-WIFI 2/17/2017 7 I
  8. 8. ABOUT S-WIFI REAL AUDIENCE Who are Wifi Users? 2/17/2017 8 I. Youth – Student Age: 18 - 22 Doctor/ Patient/ Patient’s Home/Parents with kids Age: Un-define Youth/ Officer Age: 16+ Business Person/Traveler Age: 16+ Coffee ShopUniversity Hospital Airport
  9. 9. ABOUT S-WIFI 30% 36% 18% 16% 18-24 24-34 35-44 44+ 12%3%85% 46% 54% Device Gender Age Who are Wifi Users? 2/17/2017 9 I.
  10. 10. Basic Insights Collected & profile user 100% connected everywhere 63% 18 to 34 years 60% Are males 18-34 Age 28% 18 to 24 years 45% 25 to 34 years 15% 36 to 45 years 12% More than 45 years 60% Android Users 25% iOS 15% other 85%Using a mobile device Peak Hours are 8 am to 10 pm ABOUT S-WIFI 2/17/2017 10 I
  11. 11. ABOUT S-WIFI Youth Family Public Frequency Online time 2:00 20’ 45’ 80% using wifi everyday 90% using wifi 1 time / 2 weeks 80% using wifi 1 time / 3 weeks Average using 2 hours per time Average using 20 minutes per time Average using 45 minutes per time Basic Insights Collected 2/17/2017 11 IV
  12. 12. ABOUT S-WIFI Demographic Device Ownership, Gender, Age, Income. Technographic Device Ownership, Device Usage Pattern, Device Characteristics: type, price, OS... Geographic Location Proximity Patterns Behavioral Interest - Content Consumption Intent - Mobile Ad Interaction Audience Personal 2/17/2017 12 I.
  13. 13. II. WIFI AD SOLUTION The New Way To Communication 2/17/2017 13
  14. 14. Wifi Ad Solution WIFI IS INTERNET LOCATION ONLINE CONSUMER SMARTPHONE IS ONLINE ADVERTISING LOCATION BASE MOBILE MARKETING II. 2/17/2017 14
  15. 15. S-wifi signal Login See an advertising Getting connected Landing page Re login 60 minutes User Journey on the splash portal Connect Login Click to Ad Explore Brand Platform Wifi Ad Solution 2/17/2017 15 II.
  16. 16. SSID name: Free S-wifi Login to Interval expires: 60 minutes Banner/ Poster Download App Watching TVC Complete form/survey Claim voucher Play game Use internet How Does It Work ? Wifi Ad Solution 2/17/2017 16 II.
  17. 17. What advertiser can do? 2/17/2017 17 Type of ad productII. more and more new Ideas http://demo.s-wifi.vn/banner-type/
  18. 18. Scratch banner Drive to store Animation banner Wifi Ad Solution Type of ad product 2/17/2017 18 II.
  19. 19. Sake TVC Sampling Wifi Ad Solution Type of ad product 2/17/2017 19 II.
  20. 20. III. OUR SOLUTION  Solution  Case study  Report 2/17/2017 20
  21. 21. OUR SOLUTION 1. Wifi Ad + Social 2. Wifi Ad + Email + Mobile 3. Wifi Ad + Drive to Store • Awareness • Increasing recognition, interactive • Engagement • Loyalty 4. Wifi Ad + Location base 5. Wifi Ad + Retargeting 6. Wifi Ad + Retargeting on omni-channel • Purchase • Loyalty • Awareness • Loyalty • Remind user • Discovery • Engagement • Loyalty • Awareness • Loyalty • Remind user The New Way To CommunicationIII. 2/17/2017 21
  22. 22. SSID name: Free S-wifi Login to Interval expires: 60 minutes Banner/ Poster Watching TVC Complete form/surveyClaim voucher Play game Use internet OUR SOLUTION 1. Wifi Ad + Social 2/17/2017 22 III.
  23. 23. OUR SOLUTION 2/17/2017 23 Answer funny questionIII.
  24. 24. OUR SOLUTION 2/17/2017 24 III. Login FaceBook
  25. 25. Get Message/get voucher, code discount Use Internet, Report with Impression & Cick Register No Yes Get code discount via email/SMS Report with data Use discount code Yes End Login to Send email/ SMS Serve 2. Wifi Ad + Email + Mobile OUR SOLUTION 2/17/2017 25 III.
  26. 26. SSID name: Free S-wifi Login to Banner/ Poster Watching TVC Complete form/surveyClaim voucher Play game 3. Wifi Ad + Drive to Store Store online Map to Store Offline Store Offline OUR SOLUTION 2/17/2017 26 III. E-commerce site
  27. 27. 4. Wifi ad + Location Base OUR SOLUTION  Get message from saleman  Banner/ Poster offline Login wifi Get Message Action Share Sharing  Get message Promotion  Register/Screenshot Get voucher/discount code/….  Offline Purchase  Save code 2/17/2017 27 III.
  28. 28. WiFi Events Types We Enable Brands To Be Successful Exhibition / Fair Events Art Performance Activation Conference Special event OUR SOLUTION 2/17/2017 28 III.
  29. 29. Wifi Ad for event OUR SOLUTION 2/17/2017 29 III. Get Message Send email to join event Get remind for the event Add calendar Yes End Login to Send email/E- invitation Join the event Login FB To check in/ Share Use internet; Report impression, click Use internet; Report Email Use internet; Report impression/click Use internet; Report No Yes Yes No No Login to User User http://demo.s-wifi.vn/quytest/calendar
  30. 30. 2/17/2017 30 OUR SOLUTION Demo banner on Android devicesIII.
  31. 31. 2/17/2017 31 OUR SOLUTION Demo banner on IOS deviceIII.
  32. 32. OUR SOLUTION Hospital 5. Retargeting on S-wifi’s network 2/17/2017 32 III.
  33. 33. OUR SOLUTION 6. Wifi marketing & Retargeting on Omni- channel O… B… B… A… A… F… M… Laptop Tablet Smartphone Normal users Access to wifi S-Wifi society users S-Wifi society users Targeted S-wifi Users connected to Internet through any wifi system Retargeting 2/17/2017 33 III.
  34. 34. New channel On – Site Experience Powerful channel Real time Full Content No competitor Right audience Relevant content Right Touch-point Multi type of interactive Advertising Full advertising Digital promotion Interactive game Proximity Survey External link Right location OUR SOLUTION Strength 2/17/2017 34 III.
  35. 35. OUR SOLUTION Objectives Consistent with multiple marketing objectives 2/17/2017 35 III.
  36. 36. Engagement Discovery Standard SliderAnimations Video Scratch effect Mini Game Shake Selfie Interactive Video Call Lucky Draw Voucher Banner Types Survey Type banner OUR SOLUTION 2/17/2017 36 III.
  37. 37. OUR SOLUTION 1. Wifi Ad + Social 2. Wifi Ad + Email + Mobile 3. Wifi Ad + Drive to Store • Awareness • Increasing recognition, interactive • Engagement • Loyalty 4. Wifi Ad + Location base 5. Wifi Ad + Retargeting 6. Wifi Ad + Retargeting on omni-channel • Purchase • Loyalty • Awareness • Loyalty • Remind user • Discovery • Engagement • Loyalty • Awareness • Loyalty • Remind user The New Way To Communication 2/17/2017 37 III.
  38. 38. 2/17/2017 38 BRANDS MAY SUIT FMCG F&B Education Electronics Technology Pharmacy Heath care Medical Service FMCG F&B Real Estate Automobile Banking Game Banking Real Estate Automobile Tourism Hotel& Restaurant Game III. Coffee ShopUniversity Hospital Airport
  39. 39. OUR SOLUTION DEDICATED Monthly reach 90,000 -180,000 visits. P A C K A G E S CPC CPV CPA CPI DCD CPC Drive traffic to website, microsite, fan page, etc... CPV Increase exposure of TVC CPA Collect data, survey about products / brands. Acquire registration for event, sampling. CPI Acquire installation of mobile app. B A N N E R S FORMAT Fullscreen SIZE 640 x 960 px, < 150 Kb QUANTITY Maximum 5 banners / campaign SUPPORT Support interactive banner DEMO http://demo.s-wifi.vn/banner- type/ S-WIFI QUOTATION 2/17/2017 39 III.
  40. 40. OUR SOLUTION WIFI MARKETING TARGETING BUYING METHOD TIME IMPLEMENT METRICS THIRD PARTY TRACKING (GOOGLE SORTLINK) UNIT FROM TO IMPRESSION CLICK VIEW (15s) CTR UNIQUE USER CONVERSION RATE CLICK LINK UNIVERSITY PHASE 1: survey Age: 20+, AB CPC 5-Dec-16 10-Jan-17 308,560 149,296 48.38% 99,136 48.38% 129,189 https://goo.gl/t puC8m+ PHASE 2: Video 15s Age: 20+, AB CPV 19-Dec-16 15-Jan-17 113,673 29,904 35,521 26.31% 32,987 31.00% 35,260 https://goo.gl/S 51Va4+ PHASE 2: Video 32s Age: 20+, AB CPV 23-Dec-16 15-Jan-17 108,401 38,597 37,519 35.61% 33,099 35.00% 27,534 https://goo.gl/ ANiaYN+ PHASE 3: Scratch banner Age: 20+, AB CPC 28-Dec-16 15-Jan-17 90,324 47,643 52.75% 21,512 52.75% 42,605 https://goo.gl/R 5XuCk+ All 5-Dec-16 15-Jan-17 620,958 265,440 73,040 186,734 234,588  Implement Metrics & Third Party Tracking Demo Report Final 2/17/2017 40 III.
  41. 41. OUR SOLUTION 90,324 47,643 42,605 21,512 Impression Click Sortlink Unique user Impression: 90,324 Clicks : 47,643 CTR: 53% Data: 21,512 Tracking by Account online 2/17/2017 41 III.
  42. 42. OUR SOLUTION Tracking with Third party 2/17/2017 42 III.
  43. 43. IV. CASE STUDY 2/17/2017 43 Link: http://demo.s-wifi.vn/banner-type/
  44. 44. 63% CASE STUDY OUR CLIENT 2/17/2017 44 IV
  45. 45. CASE STUDY 2/17/2017 45 CTR: 25 % Total Clicks 30,433 Total Impressions 119,940 Huggies
  46. 46. Enfar A+ CASE STUDY Impression: 7,019 Clicks: 976 CTR: 17% Data: 269
  47. 47. CASE STUDY 2/17/2017 47 Impression: 185,616 Clicks: 106,957 CTR: 58% Kotex
  48. 48. THANK YOU ! Contact: Bella Phạm – Account Manager; Mobile: 0902756582; Email: taipt@s-wifi.vn www.s-wifi.vn2/17/2017 48

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