1. Main Conference: 1 - 2 December 2015 £ Pre-Conference Workshop: 30 November 2015
Post-Conference Workshop: 3 December 2015 £ Venue: Singapore
UNLEASHING THE POTENTIAL OF A GREAT ASSISTANT IN YOU!
SAVE UP TO S$ 1000
when you register before
11 September 2015
THE UNIQUE
EVENT
IN SINGAPORE
DEDICATED TO ASIA
C-SUITE EXECUTIVE
PERSONAL
ASSISTANTS.
Sabrina Chua
EA to Division Vice President
Abbott
Shirley Taylor
Certified Speaking Professional,
Bestselling Author & Founder,
STTS Training
Creator of
www. ShirleyTaylorVT.com
Bhavani Prakash
Trainer, Executive
Coach & Founder
Conscious Leadership Asia
Audrey Ung
EA to SVP & GM, APJ at
VMware
EA of the Year 2015
Award Winner
EA of Fortune 500
company
Bestselling Author TEDx Speaker
Sue France
Award-wining
EA Trainer & Founder
Sue France Training (UK)
Bestselling Author,
“The Definitive Personal Assistant
& Secretarial Handbook” and
“The Definitive Executive Assistant
& Managerial Handbook”
www.eapaasia.com
Key Partner: Supported by: Researched &
Developed by:
Corporate
EA/PA Asia
Start the discussion now!
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PIC GRANTS
APPLICABLE!
60% cash back
for Singapore
companies.
See Page 3
2. Dear colleagues,
Since the birth of the corporate concept, the role of
Executive Personal Assistant has become the backbone
of any organisation, encompassing a wide spectrum of
responsibilities. You contribute enormously to productivity
at all organisational levels. Your role is an art that requires
special characteristics and well-rounded capabilities in
organisation and interpersonal intelligence.
In the recent years, EA/PA roles are transforming dramatically,
with more strategic tasks involved, to constantly add value
and stay relevant to the business. The job scope expands to
project management, events organising, researching and even
report writing.
Training has never mattered more! It is the key to prepare
every EA/PA to tackle upcoming challenges and to ensure they
remain valuable to the business.
We have heard about your hard work and put together an
exclusive event to recognise your work and help you excel in
your career. Join us at the Corporate EA/PA Summit Asia 2015
to ensure you are on of the next generation EA/PAs who are
proving themselves indispensable to any organisation.
I look forwards to meeting you in December!
Bella Lai
Conference Producer
Corporate EA/ PA Summit Asia 2015
HIGHLIGHTS FOR 2015
World-class EA/PAs from fortune 500 companies who will share best practice, case studies, and debate
priorities in open discussions
Influential trainers, coaches and recognised authors to conduct hard-hitting training sessions with
guaranteed take-aways
Expert-led workshops to allow in-depth learning
Roundtable discussions for you to share experience and best practices with your peers
Key topics in 2015:
£ Priority management tools and techniques
£ Productivity boosting frameworks
£ Effective communication to get your message across with clarity
£ Cultivating emotional intelligence (EQ) to handle difficult situations
£ Planning, organising and hosting events like a pro
£ Engineering personal energy management for success
£ Handling basic business research and project co-ordination
£ Building a long-lasting relationship with your boss, and colleagues to ensure better work outcomes
£ Understanding the changes in the EA/PA job scope and developing the required skills to match.
£ Personal branding to improve your image and enhance career development
£ Avoiding stress traps in crisis situations
15
10
5
2
“Attendees will definitely take with them, a high level of confidence
and the ability to think out of the box to achieve their goals”
Shanti Vellu, EA to CEO, Avaloq Sourcing Asia Pacific
WELCOME
2T: +65 6722 9388 £ F: +65 6720 3804 £ E: enquiry@iqpc.com.sg £ W: www.eapaasia.com
3. Who will I meet?
Award-winners of “EA of the Year” 2014 & 2015 – hear their
insights and key success factors in their job
Renowned EA trainer from UK, Ms Sue France
10 Certified coaches and trainers with influence in the industry
More than 60 senior executive assistants of VPs in Fortune 500
Companies and large organisations
5 Bestselling authors on practical skillsets & best practices
required by an EA/PA
Why should I join the
conference?
The business world is changing; this
means you need to change too!
Investing in your professional development
is as important as contributing to your job.
A rare chance to meet renowned EA
trainers from UK & Singapore to prepare
you to be a high-performing EA/ PA
Stand a chance to win a lucky
draw from Shirley Taylor!
Prizes will be:
2 x 1 year’s access to Shirley’s online virtual
training program ‘Business Writing That Works’
worth S$400 each (from ShirleyTaylorVT.com).
2 x Model Business Letters, Emails & Other
Business Documents 7th edition worth s$48 each
Plus,
Receive certificates from STTS Training when
attending the workshops
Share the event on your social media, with a hastag
#EAPAAsia to gain an additional 5% discount.
For redemption, contact us at enquiry@iqpc.com.sg
All Singapore-registered businesses are eligible for PIC. The enterprises enjoy up to 400% tax deduction or get a 60% cash
payouts per year in each of the six qualifying activites. Expenditure on training of employees is one of 6 qualifying activities for
which a trade or business may claim Productivity and Innovation Credit (PIC).
Find out more about PIC Scheme, please read here http://www.iqpc.sg/PIC
PRODUCTIVITY
& INNOVATION
CREDIT (PIC)
GRANT
3T: +65 6722 9388 £ F: +65 6720 3804 £ E: enquiry@iqpc.com.sg £ W: www.eapaasia.com
4. SPEAKERS
Audrey Ung
Winner “EA of the
Year 2015”, EA to SVP
& GM, APJ, VMware
Stephanie Leong
Winner “EA of the
year 2014”, P.A to
EVP, JAS Worldwide
Adelene Wong
Top 10 Finalist, “EA
of the Year 2015”, EA
to VP Commercial
Operations,
Teva Pharmaceuticals
Lyn Lian
EA to Managing
Director GSSM,
Barclays
Meeta Gurmit Kaur
Confidential
Secretary, Standard
Chartered Bank
Sabrina Chua
EA to Division Vice
President, Abbott
Delphine Chin
EA to President and
Managing Director,
SAP South East Asia
Angeline Leong
EA to Group
President,
Tupperware Brands
Anastasia Odinokova
EA to President,
Schaeffler Group
Caroline Tan
Office Manager & EA,
Study Group
Suliana Abdul Latiff
EA to Regional
Finance Director -
APAC, WorleyParsons
Ima Zainal-Bentley
EA to Group General
Manager & HR
Director, Kimberly-
Clark Corporation
Jaime Hon
EA to Managing
Director & Partner,
Mercer
Abigail Vasantha
Executive PA
to Global Chief
Development Officer,
Accor Hotels
Ade Ermasari
EA to Executive Vice
President Strategic
Resource Cycles,
Danone Asia Pte Ltd
Sue France
Award-wining EA
Trainer & Founder,
Sue France Training
(UK), Bestselling
Author, “The Definitive
Personal Assistant and
Secretarial Handbook”
Shirley Taylor
Certified Speaking
Professional,
Bestselling Author
& Founder,
STTS Training
Creator of www.
ShirleyTaylorVT.com
Bhavani Prakash
TEDx Speaker, Trainer,
Executive Coach &
Founder, Conscious
Leadership Asia
Jasveer Malaney
PCC, Professional
Leadership Coach,
Acquire Global
Coaching
Marianna Pascal
Licensed Trainer,
STTS Training,
Bestselling Author:
English Fast & Easy
Bhali Gill
Corporate
Psychologist, Trainer,
Coach & Founder,
Corporate Wellbeing
Jayan Warrier
Certified EQ Coach
& Director, Positive
Performance
Consulting
Dr. John Kenworthy
Director Asia Pacific
- Influence Coach,
Corporate Edge
Leadership, Founding
Member, John
Maxwell Team
Subramanian Narayan
Certified Coach &
Managing Director,
Renergetics
Consulting, Founding
Member, John
Maxwell Team
PROFESSIONAL SPEAKERS &
CERTIFIED COACHES
C-SUITE EXECUTIVE ASSISTANTS
Jorine Sim
Certified Image &
Etiquette Consultant
and Personal Branding
Coach, First Impressions
Image International
4T: +65 6722 9388 £ F: +65 6720 3804 £ E: enquiry@iqpc.com.sg £ W: www.eapaasia.com
5. Speaking with Presence – Presenting yourself as a confident EA/ PA
Face-to-face conversation can feel like the most challenging area of communication. We often have to
think on our feet, organise our thoughts quickly and answer unexpected questions. We also have to
deal with emotions that can get in the way of the issue, emotions of both the person we're talking to
and ourselves.
In this hands-on workshop, Marianna Pascal will help you to make a great impression with anyone
in common scenarios that EAs and PAs face. We'll discover the dos and don'ts of effective spoken
communication, and you'll practise simple formulas so that you can speak with skill and confidence
even in tough situations.
The workshop will offer qualified and hands-on methodologies on vital aspects of communication
including:
• How to make a powerful impression in 30 seconds to represent your professionalism
• Leveraging on body language to project influence
• Body language blunders that may be harming your professional image
• The 2 keys to deliver a clear message to anyone
• Speak in presence in front of your boss to win support
Marianna Pascal, Licensed Trainer, STTS Training
International Bestselling Author: English Fast & Easy
Marianna Pascal helps professionals achieve greater success in life by communicating effectively in English. Marianna began her career as an
actor. For 15 years, she performed across Canada in television and theatre. Today, Marianna trains staff in Presentation Skills, Business Grammar,
Business Writing, Report Writing, Telephone Service, Influencing Skills and Confidence in English in the Workplace.
Marianna has helped many organisations ensure their employees communicate effectively. She is also the Official Communication Trainer for
Miss Malaysia World.
As the winner of two Toastmaster district-level public speaking championships, Marianna is a highly regarded speaker. Her humorous speech,
“Local English or Standard English” has been seen by over a million people worldwide. She is also the author of the bestselling English Fast &
Easy book series. Her newest book was #2 on Borders’ Bestselling List for non-fiction.
Supercharge Your Business Writing Skills
In your role, you must represent your boss professionally in all your communications. We now
communicate with people from all over the world, and much of the time the only way people can form
an opinion of us is by looking at the way we write. What sort of impression do your emails and other
documents create?
Shirley Taylor will make you think twice next time you put your fingers on the keyboard. In this highly
interactive session, Shirley will look at common errors made in writing today, and share with you one
key principle that will transform the way you write.
Here’s what Shirley will share in this fun, engaging session:
• Are you writing for yesterday or today?
• Common errors made in today’s business writing
• One key thing most people are doing in emails that is just not working
• The 4Ws and the 4Rs that will help you in all your writing
• How to craft simple, clear, and concise messages that get great results
• How to achieve better results by communicating with HEART
Shirley Taylor, Certified Speaking Professional,
Bestselling Author & Founder STTS Training
Creator of www.ShirleyTaylorVT.com
Shirley Taylor has established herself as a leading authority on business writing. She has written 12 books on communication and business
writing skills. The seventh edition of her international bestselling book Model Business Letters, Emails and Other Business Documents has sold
over half a million copies worldwide and has been translated into many languages.
Originally from the UK, Shirley has lived and worked in Singapore, Bahrain and Canada. Shirley is now Founder and CEO of STTS Training Pte
Ltd in Singapore, and she enjoys travelling to conduct speaking and training assignments. She has worked with many organisations who bring
her back time and time again, including: Singtel, BNP Paribas, ING Bank, Fuji Xerox, Sing Health, Singapore General Hospital, Aviva, AIA, MSIG,
Keppel Land, and many more.
With over 30 years’ experience in teaching and training, Shirley has a friendly, down-to-earth speaking style, and she’s passionate about
helping people commit to change. She recently launched her interactive online virtual training program ‘Business Writing That Works’ at www.
ShirleyTaylorVT.com.
PRE-CONFERENCE WORKSHOPS
Monday, 30th November 2015
We know your challenges are unique. That is why we are giving you the opportunity to join five ground-breaking workshops attached to our conference. We tackle the most pressing and relevant issues for
C-suite Executive Assistants today. These highly interactive exercises dive deep into case studies and engaging discussions. To promote maximum interaction and value for your investment, workshops are
limited to a small number of participants. You can look forward to lively discussions, networking with peers and sharing of ideas and information.
Do not miss out on this opportunity, register for the workshops today! Course materials and refreshments will be provided during the sessions.
BUSINESS COMMUNICATION BOOT CAMP
WORKSHOP A | 9.00 - 12.00 WORKSHOP B | 13.00 - 16.00
COURSE
CERTIFICATION COURSE
CERTIFICATION
5T: +65 6722 9388 £ F: +65 6720 3804 £ E: enquiry@iqpc.com.sg £ W: www.eapaasia.com
6. CONFERENCE DAY ONE
Tuesday, 1st December 2015
8:30 Morning Refreshment and Registration
9:00 Opening Remarks from the Chairperson
Sue France, Award-wining EA Trainer & Founder,
Sue France Training
9:10 Ice-breaking game
Productivity Enhancement & Performance Optimisation
9:30 Engineering Personal Energy Management for Success
The session is the right combination of Productivity
Improvement, Employee Engagement, and Emotional Quotient.
Subramanian will guide you on how to leverage on your
personal energy management to harness your personal
productivity and help you cope with the constant challenges
faced by an EA/ PA. Key areas to be addressed include:
• Understanding your own personal energy management
• Leveraging your personal energy to manage your ever
increasing corporate workload
• How can you harness unlimited personal energy to boost
productivity and KPI’s?
• As an EA / PA, how can personal energy management help
you succeed in life?
Subramanian Narayan, Certified Coach & Managing Director,
Renergetics Consulting, Founding Member, John Maxwell Team
10:10 Influence without Authority - Presenting with Influence
Executive Assistants are most often the representatives of
senior management executives. They have to liaise with different
stakeholders at all levels, and co-ordinate with other colleagues.
This session will explore how to increase your impact and influence:
• Understanding the impact you have on organisational goals
and vision
• Leveraging neuroscience to empower your influence without
manipulation
• Connecting the 3 pillars of influence: the goals, the resources
required, and benefits of achieving the goal
• Relying on structured reasoning to always speak with
presence and answer questions quickly
• Your body language makes a difference!
• Communication with presence: How to make sure your
communication remains on point and purposeful
Dr. John Kenworthy, Director Asia Pacific - Influence Coach,
Corporate Edge Leadership, Founding Member John Maxwell Team
10:50 Morning Break & Networking Session
11:20 Prioritising to Achieve Optimal Performance
Striving to achieve the optimal productivity level is the
imperative goal for any EA/PA. This session will outline the key
skills required to achieve optimum productivity and performance:
• Stop multi-tasking, and start prioritising with speed and accuracy
• 5 Fundamental disciplines of an effective EA/PA to manage
tasks effectively
• Think Big & Think Small: Keys for focusing on the bigger
picture, while paying sufficient attention to details
• Tips to find the 25th hour in your day
Angeline Leong, Executive Assistant to Group President,
Tupperware Brands
11:50 The Art of Bending without Breaking – A Systematic
Framework to Effectively Tackle Last-Minute Changes
• Planning and un-planning – cultivating your judgment to
foresee problems in an intended schedule
• Generating a feasible contingency plan to ensure a smooth
working calendar
• Delegating to appropriate people to secure optimal results
• Case study: securing a new event venue within 4 working
days before a large-scale event
Caroline Tan, Office Manager & Executive Assistant, Study Group
12:20 Lunch Break
13:20 Managing with Mindfulness and Enhancing your Productivity
Often as an EA/PA, you are called upon to solve problems,
for your boss, for your co-workers, or even for clients. The role
of the Executive Assistant is thus general, changeable,
indefinable, and extraordinarily situational. However, by solving
multiple issues at the same time, our minds are easily
distracted, overwhelmed with new challenges, and pressure.
Becoming more aware of our thoughts and emotions in a way
that suspends judgment and self-criticism can have an
incredible positive impact on our productivity at work.
This session will help you understand how your brain works,
and therefore how to pay attention, manage distractions,
control your emotions and focus better. You will be able to
empathise, make informed and thoughtful decisions and have
a collaborative and solution-oriented mind-set to effectively
tackle any upcoming challenges. You will acquire adroit ‘trouble-
shooting” capability, which is a must-have skill of any adept EA/ PA
• Understand why you think the way you do to control the situations
• Take a brain break - being mindful is the key to your sanity
and productivity
• Learn Sue’s U-SOFAR technique to avoid emotional traps
• Multi-tasking – “do we”, “don’t we” or “should we”?
• Beating procrastination – eat that live frog & Pomadora to
the rescue
• From reactive to proactive – Stop habitual reactions and be
in control
Sue France, Award-wining EA Trainer & Founder,
Sue France Training
Bestselling Author, “The Definitive Personal Assistant and
Secretarial Handbook"
Managing Dynamic Relationships
14:00 EA/PA Conversation – How to Gain Recognition Support
from your Boss
A professional survey shows that 57% of local EA/PAs felt they
are unappreciated by their boss. In this roundtable discussion
you will dive into the interactive and cosy discussion your
challenges with peers and learn from their best practices. This
discussion aims to share stories and exchange experiences on
the approaches to gain recognition and relevant support from
your executives, to ensure the most fruitful partnership.
CaseStudyCaseStudy
RoundtableDiscussion
6T: +65 6722 9388 £ F: +65 6720 3804 £ E: enquiry@iqpc.com.sg £ W: www.eapaasia.com
7. CONFERENCE DAY ONE
Tuesday, 1st December 2015
14:40 Effective Communication at Work: Applying the Heart-Based
Formula
Being an effective communicator is ranked the no. 1 most
important skill among Executive Assistants. They need to
be the alter ego of their boss, speak the language of their senior
management, and use an approachable tone towards other
colleagues for better collaboration. In today’s team-based
working environment, technical abilities are not enough to
guarantee success. The way you connect with bosses,
colleagues and clients can often spell the difference between
success and failure in actually getting your job done.
However, for all our advancing technology, it’s ironic that the
standard of communication is declining rapidly. The truth is,
excellent communication skills - both oral and written - are
essential at all level.
Shirley will share her unique HEART-based formula for
communicating effectively. When you learn to communicate
with heart, everyone will be more productive, more supportive,
more successful, and a whole lot happier. Shirley will address
these key areas:
• Why communication skills are more important than ever today
• Getting your ideas across clearly, concisely and persuasively
• Shirley’s HEART-based formula for communication success
and results
• How to add value and make a difference in every exchange
• Building better relationships with bosses, colleagues, clients
and friends
• Communicating more effectively, productively and successfully
Shirley Taylor, Certified Speaking Professional, Bestselling
Author & Founder STTS Training
Creator of www.ShirleyTaylorVT.com
15:20 Afternoon Break & Networking Session
15:50 Juggling the balls when you have More than One Boss
It is increasingly common in modern organisations that EA/
PAs find themselves supporting more than one executive for
multiple functional roles. While you are trying to juggle
between demands of the different bosses, it can be difficult to
balance conflicting priorities for different bosses. This session
will provide skills and tips to succeed in the multiple roles, make
every executive stay happy while still leaving a unique trademark
in your work performance. Key areas to be addressed include:
• Understanding the unique demands of your boss, your boss’s
boss and other bosses to craft personalised working approaches
• Learning to adapt to individual working styles of each boss
• Balancing conflicting messages and priorities to ensure
optimal work satisfaction
• Communicating with confidence about how you will support
their various needs
• Ensuring interactions are effective, not time consuming
• Proactively managing the workload to avoid being overwhelmed
• Working with confidentiality and diplomacy to avoid
unnecessary conflict
• Asking for feedback in the right manner
Lyn Lian, EA to Managing Director GSSM, Barclays
16:20 Nurturing your Ace in the Hole– Applied Emotional Intelligence
in the Workplace for Career Success
• What does science and corporate history teach us about
Emotional Intelligence?
• Developing your observer self to guide self development -
Knowing others begins with knowing yourself
• Harnessing your Sensory Acuity to stay observant so as to
anticipate unspoken needs of your boss and colleagues
• Listening, Asking and Responding – keys to handle difficult
situations and workplace conflicts
• Integrating EQ development in your day to day work: tools
for further exploration
Jayan Warrier, Certified EQ Coach & Director,
Positive Performance Consulting
17:00 Managing Up – Building Personal Chemistry and an Effective
Partnership with your Boss based on Trust, Professionalism
and Integrity
Do you and your manager have an efficient working
partnership? Do you find it challenging to remotely support and
build good partnerships with your boss who is constantly out of
the office and on business travel? Learn tips and wise
approaches to develop a more effective partnership. Key areas
to be addressed include:
• Communicating effectively to identify and align with your
boss’s goals, expectations and working style
• Leveraging on the 3 pillars of “Wall of Trust”: needs,
expectations and promises to build trust at both a personal
and professional level
• Giving and receiving feedback: right timing matters!
• Learning the art of suggesting alternatives to avoid
overpromising and under-delivering
Sabrina Chua, EA to Division Vice President, Abbott
17:30 Squad Builder –Nurturing Cross-Functional Collaboration for
Improved Organisational Performance
This session will outline how you can develop nurturing
relationships, a high level of teamwork and ultimately bring
impressive results to your boss and organisation. Key areas to
be addressed include:
• Understanding the different personalities of your colleagues
for a better working relationship
• Being tactful and mindful to different cultures
• Mastering skills to handle office politics
• Building good relationships with new counterparts by setting
examples
Suliana Abdul Latiff, EA to Regional Finance Director-APAC,
WorleyParsons
18:00 Closing Remarks from the Chair & End of Conference Day One
CaseStudy
CaseStudyCaseStudy
7T: +65 6722 9388 £ F: +65 6720 3804 £ E: enquiry@iqpc.com.sg £ W: www.eapaasia.com
8. CONFERENCE DAY TWO
Wednesday, 2nd December 2015
8:20 Morning Refreshment and Registration
9:00 Opening Remarks from the Chairperson
Sue France, Award-wining EA Trainer & Founder,
Sue France Training
Mastering Skills for the Next Generation EA/PA
9:10 “Upsize” your Role and Leverage Opportunities
The amount of value that an Executive Assistant can add to
the organisation will be dependent on 3 factors: the company
nature, the executive’s willingness, and the assistant himself/
herself. If you are an Executive Assistant who looks to climb the
corporate ladder and be rewarded appropriately, it is important
that you define your own strategic value in the organisation,
build your skill set and align yourself the right executive and
businesses, one that shares your goals and vision.
Hear the winner of “EA of the Year 2015” talk about her
journey to win this prestigious award
• Developing your skill-sets and mentality that go beyond the
traditional requirements of an EA/PA role
• Leveraging on 3 factors: The organisation, the executive and
the assistant’s capability to win trust from the company
• From fulfilling tasks to creating organisational values, and impacts
• Getting ready and spotting the opportunities in new challenges
Audrey Ung, Winner “EA of the Year 2015”, EA to SVP & GM,
APJ, VMware
9:40 The Power of Positive Attitude
A common trait of the most successful assistants is their
positive attitude. An energetic, optimistic and positive EA/PA is
in hot demand and sought-after by any organisation striving for
greater success. Key areas addressed in this session include:
• How a positive attitude affects performance at work
• Becoming mindful of our thought patterns, both negative
and positive
• How to develop habits that condition us for a positive
mental attitude
• Being solution instead of problem focused
• Leveraging on optimistic stamina to create symmetry out of
chaos, enrich relationships and augment influence.
Bhavani Prakash, TEDx Speaker, Trainer, Executive Coach
& Founder, Conscious Leadership Asia
10:20 Morning Break & Networking Session
10:50 EA/PA2.0—Coping with Organisational Changes to constantly
Deliver Business Value
With today’s rapid changes in corporate structures, the role
of the EA/PA has evolved and now requires more responsibility.
It is transitioning and coming closer to the core of business.
The commitment to continuously improve becomes the main
principle that drives talented assistants ahead of the competition.
The most sought-after EA/PAs are those who are well equipped
with relevant knowledge and have a continuous commitment
to improve themselves. This session will cover:
• Organisational changes and the urgent need for constant
improvement
• Must-have traits to cope with an ever changing set of
responsibilities to remain competitive
• What type of EA/PA are you? – Discovering your potential so
it can be fully unleashed
• Tips to keep yourself ‘on the ball’, and constantly add value
Delphine Chin, Executive Assistant to President and Managing
Director, SAP South East Asia
11:20 What’s Next for the EA/PA – The EA/PA’s Transitional Era
Going beyond the administrative role has become the new norm
for the modern EA/PA. Today’s executive assistants take on
large-scale events planning, project management and even
in-depth business research and analysis reports. They are
involved in strategic planning and often work directly alongside
the executives they support. This interactive panel will discuss
the evolving EA/PA role in more detail and allow participants to
learn from other experiences and best practices:
The session will touch on:
• What other tasks the EA/PA can explore?
• How to efficiently split the tasks and succeed in various roles?
• What are the growth opportunities and career progression path?
Panelists include:
Ima Zainal-Bentley, EA to Group General Manager & HR
Director, Kimberly-Clark Corporation
Jaime Hon, EA to Managing Director & Partner, Mercer
Abigail Vasantha, Executive PA to Global Chief Development
Officer, Accor Hotels
12:00 Lunch Break
13:00 Developing a Proactive Attitude to Deliver beyond Expectations
Being a High-level EA, you are expected to be a “Jane of All
Trades.” This session will uncover how you can tackle new
challenges and seek hidden opportunities for career progression.
• Stretching your comfort zone to deliver 110% beyond the
expectations
• Fostering collaboration across different departments to
ensure optimal performance
• Building trust with different stakeholders to get your
messages across easier
• Staying proactive with a touch of sensitivity to avoid stepping
on others’ shoes
Ade Ermasari, EA to Executive Vice President Strategic
Resource Cycles, Danone Asia Pte Ltd
13:30 Essential Skills for Super Event Planning
Do you often have to rack your brain to schedule the perfect
offsite event for your team? Do you need to organise events for
the same people every year? EA/ PAs have become the
professional events organiser in organisations. However, it is a
challenge when it comes to adding creative elements to the
repeated events. This interactive session will uncover plenty
of “how-to” insights to help make you an interesting event guru
who organises events that everyone enjoys attending.
• Stimulating creative juices in repeated events to constantly
add a breadth of fresh air
• Site inspection: insuring the proper atmosphere for different
event types – Subtle things that make differences
• Nitty gritty tips of successful project management: time,
scope and cost
CaseStudy
CaseStudyCaseStudy
PanelDiscussion
8T: +65 6722 9388 £ F: +65 6720 3804 £ E: enquiry@iqpc.com.sg £ W: www.eapaasia.com
9. CONFERENCE DAY TWO
Wednesday, 2nd December 2015
• Event planning checklists to design attention-grabbing décor
on a shoestring budget
• Maximising the branding elements in your events to create
top-of-mind recall
Stephanie Leong, Winner “Best EA of the year 2014”, P.A to
EVP, JAS Worldwide
14:00 Elevate the Leader in You! – Nurturing Self Leadership to Work
Independently
• Self-Leadership: working independently and be a reliable
working partner to your boss
• Managing emotions: handling stressful situations to
effectively overcome challenges
• Nurturing yourself to stay on top of the game
• Staying focused, self-motivated and productive
Jasveer Malaney, PCC, Professional Leadership Coach,
Acquire Global Coaching
14:40 Cultivating Business Acumen to stay Relevant
EA/PAs are the eyes and ears of senior management executives
and assist them in achieving ultimate business success. Hence,
cultivating the business acumen is crucial for any EA/PA to be
recognised, valued and a respected member of any organisation.
This session will guide you to proactively expose yourself to a
diverse and wide breadth of resources, knowledge and experience
and help you stay close to your organisation’s business
• Understanding the essence of the business structures for a
better engagement plan
• Evaluating the impact of your contribution’ to the company’s
success
• Understanding the core roles of each team and department
to connect the business dots
• Reading and self-learning to stay informed about
business issues
• Getting involved in strategic business development projects
and overseeing strategic implementation
Meeta Gurmit Kaur, Confidential Secretary,
Standard Chartered Bank
15:10 Afternoon Break & Networking Session
15:40 DNA of a Dynamic Assistant: Creating an IMPACT on your
Organisation through a Strategic Role
Being an Dynamic Assistant is your choice. Whether you
choose to accept the opportunities (and challenges), and
constantly embrace your strategic values, or “shy away” with
hesitation and stick to the written job scope. It is all about your
mind set and the vision you choose to conduct yourself within
your organisation, and your willingness to propel in your career.
• Essential mentality and attributes of a Dynamic, and
Capable Assistant
• 7 habits to develop a strategic partnership with your boss
• Overcoming hesitation to constantly deliver values
• Developing virtual teamwork & dynamic relationship across
different offices
Adelene Wong, Top 10 Finalist, “EA of the Year 2015”, EA to VP
Commercial Operations, Teva Pharmaceuticals
16:10 Delivering Insightful Information for your Boss through Basic
Research Skills
• Understanding various types of reports, their business
relevance & content
• Becoming a self-learning navigator to handle business
research and stay informed
• Tips for sourcing for valuable information in a limited timeframe
• Debriefing & consolidating essential information for
meetings & presentation materials
• Case study: making your first report a success
Anastasia Odinokova, Executive Assistant to President,
Schaeffler Group
16:30 Project Coordination Basics for Executive Assistants
• Short introduction: definition & various types of projects
• Soft skills of a successful project coordinator (time-
management, organisational & interpersonal aspects)
• Technical tools for coordinating your project (project-
charters, power points, GANTT-charts)
• Case study: planning your first project from scratch
Anastasia Odinokova, Executive Assistant to President,
Schaeffler Group
16:50 “Stress be less” for Executive Personal Assistants: From
Distress to De-stress
The life of an Executive Assistant is without a doubt one filled
with tremendous amounts of stress. From dealing with the
high demands of bosses, colleagues, and the ever changing
climate of our economy, to having to be on ball with the never
ending tasks. So the question is how do you do all that, achieve
optimal performance and keep your cool? By the end of this
session you will be able to:
• Understand stress and some of the potential causes
• Understand how stress is impacting your mental, physical
and emotional wellbeing, as well as your performance at work
• Manage your stress through proven techniques backed by
psychological research
Bhali Gill, Corporate Psychologist, Trainer, Coach & Founder,
Corporate Wellbeing
17:30 Closing Remarks from the Chairman & End of Conference
CaseStudy
CaseStudyCaseStudy
CaseStudy
9T: +65 6722 9388 £ F: +65 6720 3804 £ E: enquiry@iqpc.com.sg £ W: www.eapaasia.com
10. POST-CONFERENCE WORKSHOPS
Thursday, 3rd December 2015
Engineering Personal Energy Management
for Success
Drawing on the decades of research in the multidisciplinary science
of: High performance and Personal Productivity, “Engineering
Personal Energy Management for Success®” offers EA / PA’s a
detailed blueprint for fuelling their unlimited Personal Energy and
increasing their overall efficiency and effectiveness.
The workshop offers well researched solutions to maximise your
productivity and efficiency through proven practical tips that ensure
success. It addresses the following questions:
• How can you harness and maintain your unlimited Personal Energy?
• How can you effectively manage your ever increasing corporate
workload?
• How can you boost your productivity and improve your KPI’s?
• How to find enough energy to succeed in all that you want to do
Subramanian Narayan, Certified Coach & Managing
Director, Renergetics Consulting, Founding Member,
John Maxwell Team
Subramanian is the Managing Director of Renergetics®, a Singapore based Company
providing tailored interventions in the space of Leadership and People Training, Coaching
and Consulting in Organisational Effectiveness, HR Competencies and Shared Services. He is also
Leadership Development Coach, Consultant, Corporate Trainer, Business Transformation Leader
and a Global Speaker.
He is the Founding Member of The John Maxwell Team USA (A number one leadership guru in
the world) and an Independent Certified Coach. He is also a Certified Six Sigma practitioner,
specialised in the field of HR, Shared Services and Finance.
Subramanian has a wide range of corporate leadership experience, spanning 25 plus years,
across various industries and multinational companies. His last corporate job was the
Regional Director for Asia Pacific operations for the number one chemical company in the
world.
Leading with Confidence
Administrative professionals and Assistants have to deal with a wide
range of responsibilities, make informed decisions, represent their
boss, and be the ultimate business partner and leader. Confidence
issues can lead to missed opportunities, inappropriate decision
making, failure to learn and feelings of low self-esteem. With
improved self-confidence and self-esteem, assistants will be prepared
to tackle more challenges, have an optimistic view, and handle tricky
situations in a diplomatic and effective way. They will become skilfully
confident to lead, support and inspire others in their organisation.
• What does confidence and leadership mean for an EA/PA?
• Overcoming negative programming
• Communicating confidently – verbally and non-verbally
• Getting into your active zone and overcoming your fears
• Identify your own confidence charisma and maintain it
• Remove hesitation with “activation energy” and persistent
winning attitude
• Leading and achieving to grasp more career success
Sue France, Award-wining EA Trainer & Founder,
Sue France Training
Bestselling Author, “The Definitive Personal
Assistant and Secretarial Handbook”
Sue France is an internationally renowned motivational speaker, EA/PA coach and trainer
and the author of the successful worldwide books: “The Definitive Personal Assistant &
Secretarial Handbook” and “The Definitive Executive Assistant & Managerial Handbook”.
She won the prestigious award of The UK Times Crème/DHL PA of the year 2006 and also
was a finalist in the European Smart PA of the Year 2007, and was a finalist in the Forward
Ladies Business Woman of the Year 2012.
Sue set up her own training business for Assistants and Secretarial staff in 2009 and has
since trained EA/PA in 21 countries over the world. She has trained 600 secretaries in UK
alone. As the training manager, Sue had her own EA and therefore has extensive experience of
being both the boss and Assistant. Sue is also on the editorial board of a global magazine for
secretaries – “Executive Secretary”
Being a certified NLP Practitioner, a Qualified Learning & Development Practitioner, Sue is
passionate about the management assistant industry, having worked in it for over 35 years. Sue
revels in motivating assistants of all levels to have the mindset of a change agent and assists
them in developing their knowledge, skills, expertise and leadership qualities that is required of
today’s Assistant.
Harnessing Personal Branding in
the Workplace
Today, everything is a brand. Branding isn’t just for giant corporations
anymore. Individuals also need to develop a brand for themselves
and YOU already have a brand! According to Jeff Bezos, CEO of
Amazon.com, “A brand is what people say about you when you leave
the room”. This session will unveil to you how to build your personal
branding to become the extended authoritative arm of the executives
to the organisation, without relying too much on the executive’s
power but your own branding and influence
• Impressions Management - managing the way you are perceived by
the external world
¢ Who do others think of you?
¢ What is your reputation?
¢ Evaluating your own reputation to work on personal improvement
• Importance of personal branding in the workplace
¢ Understanding different aspects of personal branding
¢ How to build your Personal Brand
• Essential strategies to harness and maintain your personal branding
¢ Leveraging on social media tools to promote your brand to drive
better recognition
¢ Networking (where, when and how) skills
¢ Corporate charisma
Jorine Sim, Certified Image & Etiquette Consultant
and Personal Branding Coach, First Impressions
Image International
Jorine Sim is a qualified Image & Etiquette Consultant and Personal Branding Coach. She
is certified by First Impression, UK – one of the largest organisation providing professional
image consultancy training worldwide. Jorine has wide-ranging and diverse experience in
image consulting and coaching.
Appointed Image & Etiquette Consultant at Lunch Actually Pte Ltd with key responsibility
for developing business in areas such as image & etiquette consulting and coaching, and
conducting seminars and workshops for clients in SE Asia.
Prior to taking on her professional image consulting, Jorine held management position as
Senior Manager for Marketing and Corporate Affairs in the private sector where she honed
her skills in corporate image communications, branding and public & media relations
BUSINESS SOFT SKILL BOOT CAMP
17:30 | End of Post-Workshop
WORKSHOP C | 9.00 - 11.30 WORKSHOP D | 13.00 - 15.30 WORKSHOP E | 15.30 - 17.30
10T: +65 6722 9388 £ F: +65 6720 3804 £ E: enquiry@iqpc.com.sg £ W: www.eapaasia.com